Practical articles on organic growth, lead generation, and digital strategy for B2B and manufacturing brands.
Meesho is an Indian unicorn startup disrupting traditional retail and empowering small businesses and entrepreneurs across India. Founded in 2015 by IIT graduates Vidit Aatrey and Sanjeev Barnwal,…
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In the world of luxury leather wares, DA MILANO has carved its niche in a little over a decade. This homegrown brand has captured the imagination and wallets…
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Over the past decade, Patanjali Ayurved has remarkably disrupted the FMCG sector in India with its portfolio of Ayurvedic and natural products. Founded by Baba Ramdev and Acharya…
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Britannia deploys an astute marketing blueprint encompassing product portfolio expansion, emotional brand positioning, penetrative pricing, and integrated communications. It stands out by leveraging nostalgia through owning heritage brands,…
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Amul is an Indian dairy cooperative that has become synonymous with milk and milk products in the country. Formed in 1946, it has grown to be India's largest…
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Louis Philippe reigns as one of India's leading premium menswear brands. We analyze the strategic pillars that have allowed it to capture the imagination of affluent Indian professionals…
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Overview BMW has crafted an enviable reputation as the ultimate driving machine, appealing to both luxury and performance enthusiasts. As it continues to innovate, BMW employs strategic marketing…
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Nerolac Paints has established itself as a leading paint brand in India and one of the major players globally through a keen focus on innovation, quality, and customer-centricity.…
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Overview ITC is one of India's most venerable and innovative companies. Founded in 1910 as the Imperial Tobacco Company of India Limited, the Kolkata-based conglomerate has transformed itself…
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Frooti is one of India's most famous and iconic mango drinks brands. Owned by Parle Agro, Frooti has been a household name since its launch in 1985. With…
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Dream11 is the official partner of IPL 2020, the most significant fantasy sports platform. The annual growth rate is around 32%, which is why it is popular. Cricket…
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Lenskart is one of India's leading eyewear e-commerce companies, offering various prescription glasses, sunglasses, contact lenses, and more. Founded in 2010 by Peyush Bansal, Lenskart has increased over…
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Introduction In the dynamic landscape of technology, where giants like Microsoft and Salesforce reign supreme, Zoho Corporation has emerged as a formidable player, carving its path to success.…
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Day by day, Digital Marketing is gaining popularity among manufacturers in India. A study conducted in 2022 called ‘The impact of digitalization on marketing activities in manufacturing companies’ concluded that Highly digitalized enterprises tend to be more innovative and larger and invest more in communication, significantly impacting customer value.
Read MoreIf you have already burnt your hands with Digital Marketing company, then there must be lack in one of these three things- Market, Medium or Message
