Gone are the days when customers or visitors were less aware of the technology.  Buyers today are smart enough to understand the difference between benefits and USPs of a brand and its actual benefits.  And so are today’s search engines.  Intelligent! They understand whether you are...

Remember this famous Kitkat Ad that made lakhs of online users go crazy. They smartly used the concept of the life of a doctor and asking them to take a break with their product. And feel the happiness and relaxation that is usually missing in their busy lives. A dream sequence that...

Remember the days when businesses used to take your contact details whenever you used to buy some products from a store. And days later,  Messages…. Offers, New products, Sale…… and so on. Things used to irritate you.  And comes 2018, everything just changed.  As if the same companies...