TruHealth Now (Medical Access MD)
Multi-location Primary & Urgent Care Clinics (USA)
TruHealth Now
TruHealth Now consistently receives 20–30 daily bookings through their website, achieved by implementing targeted digital strategies.
Brief Introduction
TruHealth Now is a trusted urgent and primary care provider in the United States with multiple clinic locations. The client underwent a complete rebranding — from Medical Access MD to TruHealth Now — and approached us to ensure a seamless transition of all digital assets, website traffic, and search engine presence, while also working on long-term SEO growth.
Objective:
Retain almost all the organic traffic from the old domain (medicalaccessmd.com) to the new domain (truhealthnow.com).
Ensure zero visibility loss during the rebranding process.
Implement technical SEO and on-page optimisation on the new website.
Build a long-term content and off-page SEO strategy to increase brand visibility and organic reach.
Position TruHealth Now as a leader in local healthcare services across its clinic locations.
Challenges (Where we were)
Loss Risk During Domain Migration: Rebranding a well-established domain (MedicalAccessMD) meant risking significant traffic and keyword rankings loss if not redirected properly.
No Historical SEO Setup: The old site had minimal on-page SEO, and the new site required a complete SEO-first structure.
Multiple Clinic Locations: Optimizing for multiple locations with varying services and local SEO complexities.
Brand Discovery: With a new name, TruHealth Now lacked brand awareness and needed fresh authority building in the medical niche.
Strategy and Implementation
Technical SEO & Migration Support
- Implemented 301 URL redirections from old domain to new domain.
- Submitted Change of Address in Google Search Console.
- Created and submitted new sitemaps and ensured all old backlinks passed link equity.
- Ensured HTTPS, mobile responsiveness, and page speed optimization for the new site.
On-Page Optimization
- Created SEO-friendly URLs, meta titles, meta descriptions, and header structures across all pages.
- Optimized local landing pages for clinic locations using relevant keywords.
- Integrated schema markup for clinics, doctors, and reviews.
Content Strategy
- Launched a healthcare blog to drive long-tail organic traffic.
- Published regular content targeting seasonal health topics and service-related queries.
- Created FAQs and medical service pages to boost authority and engagement.
Off-Page & Authority Building
- Built high-quality backlinks from local directories, healthcare listings, and niche-relevant blogs.
- Claimed and optimised Google Business Profiles for each clinic location.
- Ensured NAP consistency across all citations.
Results & Achievement:
Seamless Traffic Migration:
- Successfully redirected all major traffic from the old domain
- Minimal ranking dip initially, but bounced back stronger
Organic Growth Milestones:
- 40%+ increase in organic traffic within the first 3–4 months post-migration
- Organic traffic grew from 0 to 8.6K/month
- Total organic keywords jumped from 0 to 9,143 (7,200 in the USA)
User Growth by Device Category:
- Mobile Web: 115K users (+99.2%)
- Desktop Web: 41K users (+44.8%)
- Tablet Web: 4.9K users (+179.2%)
Keyword Ranking Boost:
- First-page rankings achieved for high-intent terms like "urgent care in [location]" and "primary care clinic near me"
Organic User Growth:
- 47% year-over-year growth
- From 28,174 to 41,559 organic users
High-Performing Content:
- Blog posts drove targeted traffic for long-tail health-related keywords
- Helped expand visibility beyond just branded searches
Google Search Console Results:
- Total Clicks: 66.9K
- Total Impressions: 2.56M
Direct User Growth:
- 254.74% increase in direct users
- From 33,274 (May 18, 2024) to 115,043 (May 20, 2023 – May 19, 2024)
Surge in Device-Based Engagement:
- iOS: 76K users (+75.5%)
- Android: 45K users (+179.3%)
- Windows: 25K users (+34.6%)
- macOS: 11K users (+70.6%)
- Linux: 2.8K users (+160.4%)
- Chrome OS: 1.7K users (+43.8%)
