Practical articles on organic growth, lead generation, and digital strategy for B2B and manufacturing brands.
Practo burst onto the scene in 2008 as a novel healthcare platform aiming to connect patients with providers and simplify appointments. In a little over a decade, this…
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Physics Wallah (PW) has rapidly become one of India's most popular online education platforms, especially for physics and other science subjects. This blog post analyzes PW's marketing strategies…
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Overview Cafe Coffee Day (CCD) has become synonymous with coffee in India. From humble beginnings in 1996, it has now grown into the nation's largest chain of coffee…
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REDTAPE has carved out a unique position in the competitive footwear market through smart branding and savvy marketing tactics. Its aspirational yet affordable image and top-notch in-store experience…
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In the rapidly evolving online education landscape, UpGrad stands out for its relentless focus on career advancement. As one of India's fastest growing edtech companies, UpGrad has innovated…
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When a pack of gutsy visionaries embarked on an odyssey to reshape cricket through entertainment in 2008, critics dismissed the T20 format as crass commercialization destined to flop.…
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Driving Innovation: ACKO's Marketing Strategies for Insurance Disruption ACKO is an Indian insurtech startup that is disrupting the insurance industry with its innovative products, digital-first strategies, and focus…
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Interior Dreams Brought to Life: The Livspace Marketing Strategy Livspace is one of India's leading home interior and renovation platforms. Founded in 2014, the company brings together interior…
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Spinny is revving up the used car market with an innovative purchase experience centered around trust and transparency. As a pioneering online platform for buying and selling pre-owned…
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MRF Limited, one of India's largest tire manufacturers, has come a long way since it started rolling out tires in its humble Madras (now Chennai) workshop in 1946.…
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Tanishq is undoubtedly India's number one jewelry retailer today, known for its gorgeous gold and diamond creations as well as trailblazing marketing tactics. As the Indian jewelry market…
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Overview Parle-G is not just a biscuit brand in India. It is an emotion deeply rooted in the psyche of every Indian. This glucose biscuit has become synonymous…
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Tata Motors, part of the mammoth Tata Group conglomerate, has become an automotive powerhouse through strategic marketing tactics and quality manufacturing. As India's largest automobile company, Tata has…
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FOGG has become one of the most recognizable and widely-used deodorant brands in India through smart and creative marketing strategies that highlighted the product's key differentiators and got…
Read MoreIf you have already burnt your hands with Digital Marketing company, then there must be lack in one of these three things- Market, Medium or Message
