Practical articles on organic growth, lead generation, and digital strategy for B2B and manufacturing brands.
With its globally recognized red and white logo and addictive sweet taste, Coca-Cola has become synonymous with fizzy drinks in India. Though a late entrant versus domestic brands, strategic marketing has helped it overcome regulatory hurdles to earn market leadership. This post analyses Coke India’s marketing mix – how it tantalizes Indian taste buds. About
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Ola Cabs has emerged as one of India’s most popular ride-hailing apps, competing head-to-head against global giant Uber. Through smart marketing and localization, Ola has carved out significant market share in India. This blog post will analyze Ola’s marketing mix and growth strategies that have fueled its rise. The Little Startup That Could: The Ola
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Day 74 – Dabur: 140Years of Global Success with Genuine Pricing & Social Marketing Strategy Dabur India Limited is one of India’s largest and trusted FMCG companies manufacturing Ayurvedic medicines, herbal products, natural health supplements, oral care products as well as digestives. Founded in 1884 by Dr. SK Burman, Dabur has become ubiquitous in Indian
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Titan Company Limited is India’s leading designer and manufacturer of luxury watches, jewelry, eyewear, and fashion accessories. Part of the Tata group, Titan has carved a unique place in Indian consumers’ hearts and minds over the last 3 decades through brilliant branding and marketing. The Heartbeat of Titan Ever since its inception, Titan has focused
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FNP is an Indian flower and gifts retailer that has carved a special place in consumers’ hearts with its occasion-based marketing strategy and stellar customer service. Launched in 1994 by Vikaas Gutugutia, FNP has emerged as a top gifting brand in India within a short span through smart marketing tactics grounded in a deep understanding
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India has a vibrant confectionery market, with consumers developing an insatiable appetite for innovative and tempting sweets. One candy brand that has created a special place for itself in the highly competitive landscape is PULSE. With its unique taste profile and intelligent marketing strategies, PULSE has become a beloved candy brand across age groups. The
Read MoreIf you have already burnt your hands with Digital Marketing company, then there must be lack in one of these three things- Market, Medium or Message