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• Team Digitofy
• March 1, 2024

​Nirma washing​ ​powder burst onto the Indian ​market in the 1970s with an ​ingenious marketing campaign centred around a ​catchy, homemade j​ingle​. ...

• Team Digitofy
• February 29, 2024

Paper Boat has captured the hearts and taste buds of Indian consumers with their range of traditional drink flavors paired with innovative packaging a...

• Team Digitofy
• February 28, 2024

From small wooden writing instruments to iconic brand names that bring back childhood memories, Hindustan Pencils has carved out an enduring place in ...

• Team Digitofy
• February 27, 2024

The Indian furniture market has seen seismic shifts in the past decade, with the entrance of e-commerce players like PepperFry. This Bengaluru-based s...

• Team Digitofy
• February 26, 2024

​CultFit burst ​onto the​ fitness scene in ​2​016 with a mission to make exer​cise accessible ​and fun for people across India​. T​hrough innovativ​e ...

• Team Digitofy
• February 25, 2024

Sagar Ratna has carved out a unique niche for itself in the Indian restaurant space with its creative marketing and laser focus on vegetarian customer...

• Team Digitofy
• February 24, 2024

​​Jaguar ​Group ​is ​a ​le​ading ​manufacturer ​and ​retailer ​of ​bat​hing ​and ​lighting ​solutions​, ​serving ​customers ​globally​. ​​With ​manufa...

• Team Digitofy
• February 23, 2024

24 SEVEN is a retail s​tore ​that ​has ​carved ​out ​a ​unique ​position ​in ​the ​market ​by ​staying ​open ​24 ​hours ​a ​day​, ​7 ​days […]

• Team Digitofy
• February 22, 2024

Kalyan Jewellers is one of​ India’s largest and most t​rusted jewelry retailers, with over 150 stores across the country. Found​ed in 1993 in Th...

• Team Digitofy
• February 21, 2024

​BookMyShow ​has ​become ​India’s ​largest ​online ​entertainment ​ticketing ​platform ​by ​crafting ​a ​comprehensive ​marketing ​strategy ​tha...

• Team Digitofy
• February 20, 2024

Goldmedal Electricals is a leading manufacturer and supplier of switches, sockets, and other electrical products in India. With over 50 years of exper...

• Team Digitofy
• February 19, 2024

Jaguar is one of the most well-known and iconic luxury automotive brands in the world. Known for their sleek designs, high performance, and refined lu...

• Team Digitofy
• February 18, 2024

Hero MotoCorp, formerly known as Hero Honda, is an Indian multinational motorcycle and scooter manufacturer based in New Delhi. Since parting ways wit...

• Team Digitofy
• February 17, 2024

Larsen & Toubro (L&T) is one of India’s largest infrastructure and engineering conglomerates. With a legacy spanning over 80 years, L&am...

• Team Digitofy
• February 16, 2024

Caratlane has established itself as one of India’s premier online jewelry retailers. Its unique try-at-home service and expansive product select...

• Team Digitofy
• February 15, 2024

INTER SOLAR ​is a le​ading solar energy solutions ​provider making headlines with its ​innovative and effective solar mark​eting strategy​. As sustain...

• Team Digitofy
• February 14, 2024

​BLU SMART MOBILITY is a​n emerging p​layer in the​ ride-sharing industry ​aiming to provid​e reliable,​ affordable and sus​tainabl​e transportation o...

• Team Digitofy
• February 13, 2024

Sabyasach​i is​ an iconic ​Indian fashi​on label known​ f​or its vibra​nt colors, ​rich fabrics, and exquisite embroider​y. Led by designer Saby​asach...

• Team Digitofy
• February 12, 2024

FirstCry has become India’s leading brand in baby and kids products by focusing on the needs of young families. Their comprehensive marketing st...

• Team Digitofy
• February 11, 2024

Cipla is one of India’s leading pharmaceutical companies that has made high-quality, affordable medicines accessible to patients worldwide. Its ...

• Team Digitofy
• February 10, 2024

Bajaj Auto is one of India’s leading two and three-wheeler manufacturers. Founded in 1926, the company has become an icon of the Indian middle class [...

• Team Digitofy
• February 9, 2024

Ambuja Cement is one of India’s leading cement manufacturers. Founded in 1983, the company has grown rapidly thanks to smart marketing strategie...

• Team Digitofy
• February 8, 2024

Himalaya is a leading Indian personal care and healthcare company with a wide range of high-quality, natural products. In this post, we’ll analy...

• Team Digitofy
• February 7, 2024

RELAXO began its journey in 1976 as a small manufacturing unit in Delhi producing Hawaii slippers. Over nearly 5 decades of strategic marketing and qu...

• Team Digitofy
• February 6, 2024

With its globally recognized red and white logo and addictive sweet taste, Coca-Cola has become synonymous with fizzy drinks in India. Though a late e...

• Team Digitofy
• February 5, 2024

Ola Cabs has emerged as one of India’s most popular ride-hailing apps, competing head-to-head against global giant Uber. Through smart marketing...

• Team Digitofy
• February 4, 2024

Day 74 – Dabur: 140Years of Global Success with Genuine Pricing & Social Marketing Strategy Dabur India Limited is one of India’s largest an...

• Team Digitofy
• February 3, 2024

Rapido is India’s largest bike taxi platform that has disrupted the intra-city transport market. Founded in 2015 by Pavan Guntupalli, Aravind Sa...

• Team Digitofy
• February 2, 2024

Titan Company Limited is India’s leading designer and manufacturer of luxury watches, jewelry, eyewear, and fashion accessories. Part of the Tat...

• Team Digitofy
• February 1, 2024

FNP is an Indian flower and gifts retailer that has carved a special place in consumers’ hearts with its occasion-based marketing strategy and s...

• Team Digitofy
• January 31, 2024

India has a vibrant confectionery market, with consumers developing an insatiable appetite for innovative and tempting sweets. One candy brand that ha...

• Team Digitofy
• January 30, 2024

Co​untry Delight ​has experienced meteoric growth in ​recent years to become one of ​India’s most popula​r dairy product ​companies. Their ​inno...

• Team Digitofy
• January 29, 2024

Chaayos has crafted a special place for itself in the hearts of chai lovers by providing a differentiated and premium chai experience. Its marketing s...

• Team Digitofy
• January 28, 2024

India represents a key growth market for many international food brands due to the country’s massive population size and developing economy. Ame...

• Team Digitofy
• January 27, 2024

OYO Rooms is one of India’s largest hospitality chains, offering budget accommodations through its network of hotels and homes. Founded in 2013 ...

• Team Digitofy
• January 26, 2024

The advent of digital technologies and ecommerce platforms has disrupted industries ranging from retail and entertainment to transportation and travel...

• Team Digitofy
• January 25, 2024

Shaadi.com is India’s largest online matchmaking service, helping people find their life partners using technology and meaningful connections. W...

• Team Digitofy
• January 24, 2024

​Octave has managed​ to cut through the ​noise and establish itself as a ​leading player in its category. In ​just a few short years, OCTAVE […...

• Team Digitofy
• January 23, 2024

Asian Paints ​is India’s leading paint manufacturer with ​a dominant presence in the decorative paint ​segment. Founded in 1942, Asian ​Paints h...

• Team Digitofy
• January 22, 2024

Digital pay​ments are transforming ho​w consumers and busine​sses transact in India. Fr​om small kirana stor​​es to large corporations, di​gital payme...

• Team Digitofy
• January 21, 2024

Mah​indra & Ma​hindr​a (M&M) is o​ne​ of India’s l​​​argest and m​o​st recogni​zable​ au​tomotive​ br​ands. Fo​unded in 194​5, M&M​ ...

• Team Digitofy
• January 20, 2024

T​he Indi​an ​s​pice mark​et is ​highly c​ompetitive, wit​h ​both large​ corporations an​d small fami​ly ​busine​sses v​ying for mark​et share. ​One c...

• Team Digitofy
• January 19, 2024

The Indian financial services industry has long been dominated by legacy institutions that have focused more on profits than empowering retail investo...

• Team Digitofy
• January 18, 2024

​The Indian cosmetics industry has grown rapidly in recent ​years, fueled by increased demand ​from younger and more beauty-conscious consumers​. Whil...

• Team Digitofy
• January 17, 2024

Maruti Suzuki has dominated the Indian automotive market for over three decades thanks to its smart marketing strategies that align with the needs of ...

• Team Digitofy
• January 16, 2024

Practo burst onto the scene in 2008 as a novel healthcare platform aiming to connect patients with providers and simplify appointments. In a little ov...

• Team Digitofy
• January 15, 2024

Physics Wallah (PW) has rapidly become one of India’s most popular online education platforms, especially for physics and other science subjects...

• Team Digitofy
• January 14, 2024

Overview Cafe Coffee Day (CCD) has become synonymous with coffee in India. From humble beginnings in 1996, it has now grown into the nation’s la...

• Team Digitofy
• January 13, 2024

REDTAPE has carved out a unique position in the competitive footwear market through smart branding and savvy marketing tactics. Its aspirational yet a...

• Team Digitofy
• January 12, 2024

In the rapidly evolving online education landscape, UpGrad stands out for its relentless focus on career advancement. As one of India’s fastest ...

• Team Digitofy
• January 11, 2024

When a pack of gutsy visionaries embarked on an odyssey to reshape cricket through entertainment in 2008, critics dismissed the T20 format as crass co...

• Team Digitofy
• January 10, 2024

Driving Innovation: ACKO’s Marketing Strategies for Insurance Disruption ACKO is an Indian insurtech startup that is disrupting the insurance in...

• Team Digitofy
• January 9, 2024

Interior Dreams Brought to Life: The Livspace Marketing Strategy Livspace is one of India’s leading home interior and renovation platforms. Foun...

• Team Digitofy
• January 8, 2024

Spinny is revving up the used car market with an innovative purchase experience centered around trust and transparency. As a pioneering online platfor...

• Team Digitofy
• January 7, 2024

MRF Limited, one of India’s largest tire manufacturers, has come a long way since it started rolling out tires in its humble Madras (now Chennai...

• Team Digitofy
• January 6, 2024

Tanishq is undoubtedly India’s number one jewelry retailer today, known for its gorgeous gold and diamond creations as well as trailblazing mark...

• Team Digitofy
• January 5, 2024

Overview Parle-G is not just a biscuit brand in India. It is an emotion deeply rooted in the psyche of every Indian. This glucose biscuit […]

• Team Digitofy
• January 4, 2024

Tata Motors, part of the mammoth Tata Group conglomerate, has become an automotive powerhouse through strategic marketing tactics and quality manufact...

• Team Digitofy
• January 3, 2024

FOGG has become one of the most recognizable and widely-used deodorant brands in India through smart and creative marketing strategies that highlighte...

• Team Digitofy
• January 2, 2024

Paytm has emerged as one of India’s leading digital payments and financial services platforms. From humble beginnings over a decade ago, it has ...

• Team Digitofy
• January 1, 2024

Psycho Care is a leading provider of mental health services, offering counseling, therapy, and psychiatric care to clients. As mental health issues co...

• Team Digitofy
• December 31, 2023

Bisleri has become synonymous with bottled water in India. With over four decades of operations, it has captured a major share of the rapidly growing ...

• Team Digitofy
• December 30, 2023

DMART is one of India’s most beloved and fastest-growing retail chains, captivating customers with its hard-to-resist offers and no-frills shopp...

• Team Digitofy
• December 29, 2023

Blinkit (formerly Grofe​rs) has become one of India’s most talked-about​ startups thanks to its innovative approach t​o instant delivery. This a...

• Team Digitofy
• December 28, 2023

Lijjat Papad is an Indian company that has become a household name thanks to its innovative marketing and empowerment of women. In a male-dominated bu...

• Team Digitofy
• December 27, 2023

With a storied 120 year history, Royal Enfield stands as one of India’s most cherished motorcycle brands. Though the company fell on hard times in [&h...

• Team Digitofy
• December 26, 2023

Finding the best insurance policies can be quite a maze. Endless jargon, fine print, confusing claims processes – who has time for all that, right? [&...

• Team Digitofy
• December 25, 2023

The Indian meat and seafood industry has historically been highly fragmented and unorganized, with concerns around quality, hygiene, and safety. Enter...

• Team Digitofy
• December 24, 2023

BOAT has made waves in the audio accessory and lifestyle product industry with its innovative marketing strategies and appealing brand image. We dive ...

• Team Digitofy
• December 23, 2023

Food delivery apps have transformed the way Indians eat. With just a few taps on their phones, people can access cuisines from across the country [&he...

• Team Digitofy
• December 22, 2023

The Starbucks empire was built sip-by-sip on perfectly crafted beverages and masterfully executed marketing plays. This powerhouse coffee chain turned...

• Team Digitofy
• December 21, 2023

Reliance Jio stormed into the Indian telecom market in 2016 with an aggressive promotional strategy that quickly enabled it to acquire a massive custo...

• Team Digitofy
• December 20, 2023

Haldiram’s is one of India’s most iconic and beloved snack food brands. From its origins as a small sweet shop in Bikaner in 1937, it [&he...

• Team Digitofy
• December 19, 2023

Zudio has disrupted the affordable fashion space in India by making on-trend clothing accessible to young, style-conscious consumers on tight budgets....

• Team Digitofy
• December 18, 2023

Crafting Success: Manyavar’s Marketing Masterplan Manyavar is a leading Indian ethnic wear brand that has carved out a unique position for tradi...

• Team Digitofy
• December 17, 2023

Life Insurance Corporation of India, better known as LIC, is the country’s largest and most trusted insurance provider. With over 60 years of ex...

• Team Digitofy
• December 16, 2023

Old Monk rum has captivated Indian tipplers for generations with its distinctive vanilla-flavored dark rum blended and aged for at least seven years i...

• Team Digitofy
• December 15, 2023

Fevicol has cemented its place as one of India’s most iconic and trusted adhesive brands. Its clever marketing and widespread availability have ...

• Team Digitofy
• December 14, 2023

In just a decade, NYKAA has captivated the Indian beauty industry with its irresistible online business model and beguiling marketing strategies. As t...

• Team Digitofy
• December 13, 2023

Overview GROWW has quickly become one of India’s most popular investing and trading platforms. Launched just a few years ago in 2018, GROWW alre...

• Team Digitofy
• December 12, 2023

CRED has rapidly emerged as India’s most exclusive digital platform for credit card management. By psychologically rewarding responsible bill pa...

• Team Digitofy
• December 11, 2023

PharmEasy is an Indian health-tech company providing consumers convenient access to medicines and healthcare products through its online pharmacy and ...

• Team Digitofy
• December 10, 2023

Range Rover is one of the world’s most iconic and desirable luxury SUV brands. Owned by Jaguar Land Rover, a subsidiary of Tata Motors, Range [&...

• Team Digitofy
• December 9, 2023

Colgate is one of the most recognizable oral care brands in the world, known for its wide range of toothpastes, toothbrushes, mouthwashes and more. Bu...

• Team Digitofy
• December 8, 2023

Kurkure has become one of India’s most popular snack brands less than 25 years after its launch. Its unique flavors, creative marketing campaign...

• Team Digitofy
• December 7, 2023

Lakme is one of India’s top beauty and cosmetics brands, known for its high-quality products, innovative marketing, and understanding of the mod...

• Team Digitofy
• December 6, 2023

Overview Monte Carlo has brilliantly carved out a niche in the evolving Indian fashion industry. Through savvy product development, branding, and prom...

• Team Digitofy
• December 5, 2023

Meesho is an Indian unicorn startup disrupting traditional retail and empowering small businesses and entrepreneurs across India. Founded in 2015 by I...

• Team Digitofy
• December 4, 2023

In the world of luxury leather wares, DA MILANO has carved its niche in a little over a decade. This homegrown brand has captured the […]

• Team Digitofy
• December 3, 2023

Over the past decade, Patanjali Ayurved has remarkably disrupted the FMCG sector in India with its portfolio of Ayurvedic and natural products. Founde...

• Team Digitofy
• December 2, 2023

Britannia deploys an astute marketing blueprint encompassing product portfolio expansion, emotional brand positioning, penetrative pricing, and integr...

• Team Digitofy
• December 1, 2023

Amul is an Indian dairy cooperative that has become synonymous with milk and milk products in the country. Formed in 1946, it has grown to […]

• Team Digitofy
• November 30, 2023

Louis Philippe reigns as one of India’s leading premium menswear brands. We analyze the strategic pillars that have allowed it to capture the im...

• Team Digitofy
• November 29, 2023

Overview BMW has crafted an enviable reputation as the ultimate driving machine, appealing to both luxury and performance enthusiasts. As it continues...

• Team Digitofy
• November 28, 2023

Nerolac Paints has established itself as a leading paint brand in India and one of the major players globally through a keen focus on innovation, [&he...

• Team Digitofy
• November 27, 2023

Overview ITC is one of India’s most venerable and innovative companies. Founded in 1910 as the Imperial Tobacco Company of India Limited, the Ko...

• Team Digitofy
• November 26, 2023

Frooti is one of India’s mo​st famous and iconic mango drinks brands. Owned by Parle​ Agro, Frooti has been a household na​me since its launch [...

• Team Digitofy
• November 25, 2023

Dream11 is the official partner of IPL 2020, the most significant fantasy sports platform. The annual growth rate is around 32%, which is why it [&hel...

• Team Digitofy
• November 24, 2023

Lenskart is o​ne of India’s leading eyewear e-commerce comp​anies, offering various prescription glasses, sung​lasses, contact lenses, and more....

• Team Digitofy
• November 23, 2023

Introduction In the dynamic landscape of technology, where giants like Microsoft and Salesforce reign supreme, Zoho Corporation has emerged as a formi...

• Team Digitofy
• October 12, 2023

Day by day, Digital Marketing is gaining popularity among manufacturers in India. A study conducted in 2022 called ‘The impact of digitalization on ma...

• Team Digitofy
• October 6, 2023

Video content has changed the way we interact with our potential customers online. Whether it is Healthcare Equipment Manufacturers, Fire Safety equip...

• Team Digitofy
• October 6, 2023

Digital Marketing has taken business competition to a whole new level. Therefore, it has become vital for every business not just to have a digital [&...

• Team Digitofy
• September 27, 2023

As the Indian economy is taking one successful leap after another, it is opening a window of opportunities for the Indian Manufacturers as well. But [...

• Team Digitofy
• September 25, 2023

As the Indian economy is taking one leap after another, it is opening a window of opportunities for the Indian Manufacturers as well. But to […...

• Team Digitofy
• September 21, 2023

Search Engine Optimization (SEO) is crucial in improving a website’s visibility and organic traffic from search engines. SEO aims to enhance its...