Practical articles on organic growth, lead generation, and digital strategy for B2B and manufacturing brands.
Crafting Success: Manyavar’s Marketing Masterplan Manyavar is a leading Indian ethnic wear brand that has carved out a unique position for traditional clothing in the vibrant but competitive market. Founded in 1999, Manyavar has grown to become a household name across India, celebrated for its innovative designs, high-quality craftsmanship, and savvy marketing strategies. About Manyavar
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Old Monk rum has captivated Indian tipplers for generations with its distinctive vanilla-flavored dark rum blended and aged for at least seven years in oak barrels. This iconic brand once commanded over 60% of the branded rum market in India with its affordable price point and cult-like following. While recent years have brought challenges from
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Fevicol has cemented its place as one of India’s most iconic and trusted adhesive brands. Its clever marketing and widespread availability have made Fevicol the go-to choice for DIY enthusiasts and professionals. But how did an adhesive brand capture the hearts and minds of generations of Indians? Read on to uncover the components that hold
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In just a decade, NYKAA has captivated the Indian beauty industry with its irresistible online business model and beguiling marketing strategies. As the homegrown beauty unicorn continues its dream run, let’s unwrap the marketing magic behind the scenes. Overview of the NYKAA Founded in 2012 by Falguni Nayar, an investment banking veteran, Nykaa began as
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CRED has rapidly emerged as India’s most exclusive digital platform for credit card management. By psychologically rewarding responsible bill payment behavior through an ingenious system of coins and privileges, it has gamified sound financial habits. With funding and growth milestones that would be the envy of any startup, CRED has already captured the mindshare of
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PharmEasy is an Indian health-tech company providing consumers convenient access to medicines and healthcare products through its online pharmacy and telemedicine mobile apps. Founded in 2015, PharmEasy has quickly become one of the leading e-pharmacies in India with its innovative technology platforms and focus on patient care. About PharmEasy Headquartered in Mumbai, PharmEasy aims to
Read MoreIf you have already burnt your hands with Digital Marketing company, then there must be lack in one of these three things- Market, Medium or Message