Practical articles on organic growth, lead generation, and digital strategy for B2B and manufacturing brands.
Overview Parle-G is not just a biscuit brand in India. It is an emotion deeply rooted in the psyche of every Indian. This glucose biscuit has become synonymous with tea time and evokes fond childhood memories across generations. About Parle-G Launched in 1939, Parle-G was India’s first commercially produced biscuit. Its name derives from ‘Parle
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Tata Motors, part of the mammoth Tata Group conglomerate, has become an automotive powerhouse through strategic marketing tactics and quality manufacturing. As India’s largest automobile company, Tata has captured the hearts and wallets of Indian consumers. Meet Tata Motors Founded in 1945, Tata Motors met India’s need for reliable yet affordable vehicles. Utilizing the slogan
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FOGG has become one of the most recognizable and widely-used deodorant brands in India through smart and creative marketing strategies that highlighted the product’s key differentiators and got people talking. We’ll analyze what sets FOGG’s marketing apart and what other brands can learn from its meteoric success. About FOGG FOGG is a deodorant brand owned
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Paytm has emerged as one of India’s leading digital payments and financial services platforms. From humble beginnings over a decade ago, it has rapidly grown to boast over 300 million registered users. But how did a startup take on established banks and wallet apps to gain such phenomenal traction? Read on as we analyze Paytm’s
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Psycho Care is a leading provider of mental health services, offering counseling, therapy, and psychiatric care to clients. As mental health issues continue to rise, Psycho Care strives to reach more people in need with an innovative, holistic marketing strategy. About Psycho Care Founded in 1999 by a licensed psychologist, Psycho Care began as a
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Bisleri has become synonymous with bottled water in India. With over four decades of operations, it has captured a major share of the rapidly growing packaged drinking water market in the country. We analyze the key elements of Bisleri’s marketing strategy that have enabled it to remain at the forefront. The Pioneer of Packaged Drinking
Read MoreIf you have already burnt your hands with Digital Marketing company, then there must be lack in one of these three things- Market, Medium or Message