These 7 Digital Marketing Strategies Have Been Proven To Improve Brand Awareness

Digital Marketing has taken business competition to a whole new level. Therefore, it has become vital for every business not just to have a digital presence but to have an impactful one. And digital marketing can help you achieve this goal. But before we move forward, let’s discuss the key benefits of Digital Marketing over traditional marketing. These benefits are as follows:

Digital Marketing allows you to reach customers around the world.
It Costs less compared to traditional Marketing.
Its Results are easily measurable.
It is easy to target the right audience.
Digital Marketing campaigns work 24/7.
It is easy to modify new campaigns based on insights gained from previous campaigns.
It provides valuable Customer Insights, thereby contributing to market research.

Now that we have discussed the key benefits of digital marketing let’s discuss some proven methods to unleash the power of digital assets for manufacturers.

1. Website Optimization

Are you a manufacturer who has spent lakhs of rupees in building and designing a website but still not getting any business from your Website? The reason may be a simple error that most business owners make. And that is not getting your Website optimized.

Website optimization is a process in which a website is thoroughly analysed for errors, and based upon this analysis, it is optimized to comply with the search engine guidelines. This helps search engines recognize the Website easily and display it in the SERP for relevant search queries.

Most business owners spend a lot of money to create a website, but their websites fail to perform as search engines do not recognize it. This happens when a website is not optimized correctly. Search engines have become very smart as they want to offer their users only the best results, So they prefer a well-optimized website over a regular website.

This is achieved using a powerful Search Engine Optimization (SEO) strategy. Search Engine Optimization is a comprehensive process of optimizing your Website to make it search engine friendly. It also helps in making a website user-friendly. SEO is a reliable strategy for boosting your Website to rank on Search Engine Result Pages.

2. Content Marketing

Content Marketing is another powerful strategy to market your products and services. It has been in use since the late 1800s and has become very popular in the digital marketing era. Content marketing uses Blogs, Newsletters, Emails, E-books, Social Media posts, etc. to propagate the message among the masses.

Businesses use the above mediums to share their stories, achievements, studies, research, survey reports, testimonials, etc. These publications help in building Brand Recognition, Brand Authority, and Awareness. Videos and Infographics are among the most popular ways to share your content.

3. Email Marketing

Email Marketing is still among the strategies with the highest ROI. To harness the benefits of this channel:

Build an email list.
Segment these email IDs according to their stage in the marketing funnel.
Create engaging emails for each segment and send targeted emails.

Product launches, Product Promotions, and Invites to Business Events are great opportunities to get in touch with your customers and show them they are important to you. While writing these emails, use appealing words and persuasive content to engage your audience.

Some great tools for Email marketing are Mail Chimp, Mailer lite etc. These tools make email marketing very easy. They are readily available, and anyone can learn to use them in a short period.

4. Social Media Marketing

Social Media Marketing is yet another powerful strategy to promote your brand. Nowadays, customers expect brands to be active on Social Media as well. Social Media helps a brand in many ways. Apart from promotions and lead generation, Social Media also acts as a compelling Feedback platform. Brands can interact directly with customers and address their grievances. Social Media Marketing also helps in improving a brand’s online reputation.

So, establishing a solid social media can help your brand in many ways. Use visually compelling posts to engage your customers on social media and to promote your products and services.

And don’t forget to respond to every direct message and comment on your post.

5. Video Marketing

Video marketing is a great way to connect with your customers. Videos are not only more engaging, but they are effortless for the brain to process as well. This creates an opportunity to share vital information about your business in a very short span of time. Social Media has taken video marketing to a whole new level, where businesses are conveying their messages in just 15 seconds. Manufacturing businesses can leverage this opportunity by creating highly engaging short videos to promote their businesses on YouTube, Facebook, and Instagram. If you look at YouTube, every major brand has got its own YouTube channel, and they have built a community of customers who like their products.

6. User-Generated Content (UGC)

User-generated content is the content created by the end user. Businesses worldwide use this strategy to promote the benefits of their services and products. Such content is compelling and can motivate the audience to act in a desired way.

Manufacturing Businesses can encourage their customers to share their experiences with their products in a video format, which can later be published on Social Media and Websites. A famous case of user-generated content comes from an Apple watch user who said his Apple watch saved his life by predicting a heart attack.

User-generated content helps a brand by creating trustworthiness and promoting customer satisfaction. It also helps a brand in building rapport with its customers.

7. Customer Feedback and Grievance Redressal

Digital platforms are also very convenient tools to gather genuine customer feedback. Manufacturing businesses can use them to gather customer feedback on how their product is performing or how successful their product was in resolving their problem. Companies can also get vital suggestions and ideas on improving and developing their products.

To everyone’s surprise, Digital Assets, especially social media, have become a very effective tool for grievance redressal. All major brands are actively looking for any mentions and comments related to them on social media. They pay close attention to what people are saying about their brand. Whether telecom Brands or Fashion Brands, they eagerly try to help their customers by addressing their problems through social media. Nevertheless, Social media is also becoming a popular platform for the end user to get their issues resolved.

These strategies, If correctly implemented can give considerable results and help improve overall Return On Marketing Efforts (ROME) thereby, increasing the ROI as well.

So, If you are a Manufacturing Business Owner you can use the above methods to boost your online presence or contact us to implement them for you in a professional manner. Digitofy is a Digital Marketing Agency for Manufacturers in Noida, headed by Mr Abhishek Jain, who is an Organic Digital Marketing expert, also known as the SEO Champion. He is also the creator and TEDx Speaker for Zero Budget Digital Marketing Framework for Business Owners. He has trained more than 4300 Students and helped more than 100 Manufacturers since 2017.

So, if you are also a business owner looking forward to harnessing the power of Digital Marketing for your manufacturing business, Contact Us today and Get a professional Website Audit worth 100 Dollars for FREE!

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