Practical articles on organic growth, lead generation, and digital strategy for B2B and manufacturing brands.
Nirma washing powder burst onto the Indian market in the 1970s with an ingenious marketing campaign centred around a catchy, homemade jingle. This simple tactic helped transform Nirma from a small business into a household name and multi-billion dollar company. This article analyzes Nirma’s innovative marketing mix. It explores how the brand leveraged the power
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Paper Boat has captured the hearts and taste buds of Indian consumers with their range of traditional drink flavors paired with innovative packaging and branding. As a new entrant to the competitive beverage market in 2010, they have carved out a special niche with their positioning around nostalgia and authenticity. In this blog post, we’ll
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From small wooden writing instruments to iconic brand names that bring back childhood memories, Hindustan Pencils has carved out an enduring place in the Indian stationery market. We take a close look at this company’s comprehensive marketing strategy that has allowed it to compete with global giants and cement itself in the hearts and minds
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The Indian furniture market has seen seismic shifts in the past decade, with the entrance of e-commerce players like PepperFry. This Bengaluru-based startup has captured the imagination of Indian consumers seeking personalized, high-quality furniture without the hassles of brick-and-mortar stores. In just under a decade, PepperFry has become a dominant force in furniture e-commerce through
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CultFit burst onto the fitness scene in 2016 with a mission to make exercise accessible and fun for people across India. Through innovative programs, technology, and strategic partnerships, the company has quickly become a leader in the industry. As CultFit continues to grow, it serves as a model for how to build a fitness brand
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Sagar Ratna has carved out a unique niche for itself in the Indian restaurant space with its creative marketing and laser focus on vegetarian customers. As an established chain with years of success already under its belt, Sagar Ratna provides an insightful case study into how to develop an effective marketing strategy. About Sagar Ratna
Read MoreIf you have already burnt your hands with Digital Marketing company, then there must be lack in one of these three things- Market, Medium or Message