Content is King but Your Website is the Kingdom That Deserves Attention

You must have heard that content is king in digital marketing and most people agree with this. But, where is the Kingdom? A Website is the point of the centre for all content marketers and the Kingdom. The extract is taken from Bill Gate’s essay written in 1996. He also said that in the future, content is where the money will be. And he was right. You have to create really good content if you want to be successful in the market with a great website. 

When it comes to the efficiency of a website, Content is a King. But, a website’s design can incredibly increase the chances of scrolling more. It increases visibility only if the structure is well designed.

Website Centred Content website

You integrate your front office, profile, and much more through your website as it is the centre of all your business activities. When you get to see results through your marketing strategies, more customers start landing on your website from various platforms. You have got to entertain them with rich and relevant content. 

Website Designing

You can get your website designed by the best. High-quality content and user experience are essential to driving traffic to your website. If somehow, you fail at it, the users will bounce away from your respective website without making any purchases. User-friendly content ensures that your website stays on your website for a longer period and makes purchases. Simple and straightforward honest information may also help in engaging a visitor with your content.

Onsite Blog

Every established website comes with an onsite blog offering valuable details on the things that a particular business deals with. Various Insights, services, and solutions about a product and company help a customer decide whether he wants to purchase that product or not. This creates a faithful and loyal relationship between the customer and the brand itself. Reliable information attracts more customers thereby, increasing traffic. 

Accuracy, reliability, and easy-to-understand information are the main building blocks of content marketing.  You should understand and devote time to thinking about the benefits your content will provide to your customers. Your efforts go in vain without clarity and focus.

Grid-Based layouts

Placing content on your website randomly in an unorganized way would look very unpleasing and messy to the viewer’s eyes. Grid-Based Layouts seem to be the better option if someone is stuck in this problem. They arrange content into sections, columns, and boxes balancing each other and creating a pleasing website.

Navigation

Navigation means how easy it is for people to surf your website. Follow the ‘three-click rule, users will find the information they need within three clicks. 

Mobile Friendly

You cannot take your laptops everywhere you travel, check updates, and read the information. Smartphones are always at our fingertips, our all-time companion. It has now become easy to access websites even if you are standing in a departmental store or sitting in your classroom. Make sure that your site is mobile-friendly.

Loading time

No one likes a site that takes minutes to load. Customers often get annoyed at this and end up closing the site even before the loading gets completed. This gives your competitor an advantage over you and you definitely wouldn’t want that to happen. Optimize image sizes and combine codes into CSS or JavaScript files.

Conclusion- Content may be King but a King is nothing without a kingdom rather than a wandering peasant. Content and website go hand in hand to boost your marketing skills.

 

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Abhishek Jain April 1, 2021 0 Comments

Ways to Optimize Website for Google Voice Search?

Google Voice search allows users to search the web by speaking commands instead of typing. It can be used on desktop and mobile as well. Users have to speak ‘OK Google’ through voice command and then speak the topic you want to search. The search engine will then display the results of your command. It is more convenient for a user to speak rather than typing.

Voice Search may seem like a small concept but it has gained importance over time and people cannot get enough of it. The concept got its inauguration from smartphones and then spread to voice assistants worldwide. Google voice search has changed the way Google handles search queries. Teenagers are proven to be savvy users of voice search.

The Hummingbird Update

Google launched a major update in 2013- the Google Hummingbird. It considered user intent and contextual meaning of queries.  It relies on Natural Language Processing that recognizes voice, interests, and behavior. With the passage of time, Google learns your voice, language, and accent. It had a positive effect on the accuracy of Google’s knowledge.

Ways to optimize a website for Google Voice Search?

If you want to be a successful marketer in 2021, you will have to adapt to the latest trends and give the audience the means to access your website. Earlier SEO strategy focused on text search but now you have to prepare it for position V.

Position V is the voice search result read out aloud by Alexa, Google, or any other assistant. Everything depends on how well you optimize the pages for voice search. You can optimize a website in the following ways:

  • Page Speed Optimisation

Google prefers websites that load quickly. Out of the two websites, the one site which gets faster load results is on the top of the search list. That is why speed is important for all types of search whether written or voice-based.

  • Securing Website with SSL

Google also secures websites that are secured and most importantly certified. HTTPS ensures the visitor that your site can be trusted and lead to good online practices.

  • Creating FAQ page for Website

For voice search optimization you should be able to provide your readers with relevant answers. You should be well versed with the most common and basic information about your industry that users can ask verbally. 

  • Create Long-Form Content

SEO depends basically on the quality of your content. Articles should prove to be helpful to your target audience. Good content has the ability to draw them to you. The search engines will rank it better and people may become regular readers.

  • Create Short-Form Content

Long-form content is useful but short-form content can also help you to attract people for answers to their questions. This increases influence and grows your pool of readers.

  • Simple Words and Short Sentences

People who use voice search ask simple questions that assistants can understand and translate into results easily. If the answer is right and valid then it is likely that people will click on the link and open it. 

  • Social Media Activities

Everyone uses at least one platform of social media today to connect with their friends and family, read news, share information, and update stories. If you have some content that has the potential to go viral, then there is no other platform better than social media to share your content.

Voice Search has emerged as a new trend and marketers need to adapt it to survive in the new online world. Little and consistent efforts are needed to make your website voice optimized.

 

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Abhishek Jain March 28, 2021 0 Comments