With good SEO, any user will be directed to your website, but without a good web design, you can’t be so sure of their interest or their satisfaction on your website. Web design has obvious effects on SEO as search engines may not encourage an average or underdeveloped website as much as it would for good and creative web design.
Good Web Design and good SEO make your advertisements worth projecting.
As Google is trying to make the search engine experience better for its users, it has no time to spare on a bad website. With the new algorithm updates, it steers to provide the users with the best experience with the most desirable website experience.
Good web design is the backbone of SEO; every company must invest adequate resources to create innovative and efficient web designs as it improves search rankings as well. Keywords help to direct a user to your website, but the job to retain the audience is of the company.
As far as web design is concerned, try not to be too trendy and hasty with the designs as they aren’t long-lasting. Branding must leave a long-lasting experience and ideally, your work must ensure that it is done by making a visually appealing website. With superior rankings, your probability of reaching and retaining audiences is also higher.
How does web design impact SEO and how to improve it?
1. Page Speed
As an essential factor in the ranking of your website, page speed is an important factor in satisfying search engines and the users that they direct towards your page. With heavy images and flag plugins, your website may become slower and reduce traffic as well. Try not to bombard your website with these just because you can.
2. Navigation Design
Even a well-decorated fast website may fall flat in the eyes of a user if the navigation tools and options aren’t presented clearly. For example, if the user is at an e-commerce site and can’t find options for choosing sizes or to set the budget, they may get frustrated even before they look through your products.
A good navigation design must focus on the ease that any user feels being on the website or page and to deliver the service inconvenience.
3. Parallax Design for Landing Pages
This design indicates developing the entire website on a single page. This is a unique feature as creators can use the same remarkable background and include and innovative menu option that has the relevant categories for the information a user is looking for.
You can use the above features, to make your website engaging, interactive and informative for users to experience maximum satisfaction and convenience.