Does Content Matter For SEO Rankings?

Gone are the days when customers or visitors were less aware of the technology. 

Buyers today are smart enough to understand the difference between benefits and USPs of a brand and its actual benefits. 

And so are today’s search engines. 


They understand whether you are providing value to your customers or are just trashing your website with target keywords to ranking higher in the search engines. 

It’s like an “Insta 360” hovering over your head all the time making you anxious about your moves.

Especially, if you are looking to cheat.

In the midst of all these challenges faced by a marketer, there is another dynamite waiting for its turn to explode. 

The existence of content marketing with SEO marketing. 

Well! Isn’t this the primary reason we started this article in the first place. 

Content is still the king or that content matters- A phrase used by many but the importance understood by only a few. 

I am sure you might also be thinking about the connection between the two marketing strategies. Don’t worry. We are here to help you to understand the importance better.

So, you have two options to access the effectiveness of any marketing strategy.


 – Include technicalities in the broader yet powerful content marketing.


 -Understand that the success of content marketing relies on result-oriented SEO strategies.

It’s like in the absence of either of the parties, your strategies are bound to fail. No matter how worthy are your websites.

(That’s also not possible without content as well).

So, content and SEO marketing are like a matchbox where you need a box to flash a matchstick.

To clear the dust around this concept, let’s dive into the world of marketing once again.

SEO is the pool while content is the water that fills it

SEO is a type of marketing strategy that understands competition and other marketing scenarios. 

However, in order to gain the benefits of such strategies, it requires the coordination between the concepts and the content that will complement your strategies. 

It’s like how can you approach any website for a Guest post when you don’t have the right words to produce unique or quality content. 

Not only that, you need creative content even to pitch to your customers.

SEO needs content and content marketing is itself the content

There are no SEO techniques that don’t require any content. A website needs content. 

Off-page SEO needs content, even on-page SEO requires content in the form of the right use of keywords in the entire setup.

Blogs, articles, images, infographics, and other related content is all part of the content that helps your SEO efforts by producing content that resonates with your target audience completely.

SEO is about using the Right Keywords. And content marketing is incorporating such keywords.

Keywords are the foundation of any SEO strategy. So, incorporating them in every space is probably one of the most preferred strategies.

But, what will be the use of such phrases or keywords if they cannot gel in with the content naturally to communicate with your target audience accordingly. 

And keyword stuffing will be of no help if they do not live in harmony with the rest of the content. 

SEO is about creating a quality backlink. Content is the reason they are referred to as quality.

Imagine a high authority website linking to your website. Or that any .edu article linking to one of your blogs. 

It will be like water found in the desert.

Completely magical. 

But, how is that possible.

Content makes it possible by being unique and user-friendly. Just work according to your searcher’s intent, and both SEO and content marketing will work in your favor completely. 

Both SEO and Content require great User Experience

SEO is about ensuring that your website is working in a way that attracts your potential customers easily. Hence, more conversions.

Similarly, content ensures that whenever a user comes to your website, they stay there to get the solutions to their queries that they were looking for in the first place.

SEO and Content Demand Final Output

The purpose of using any type of marketing strategy is always sales.

So, whether you are investing in PPC, social media marketing, SEO, or content marketing, the reason behind any form of marketing strategy is to obtain leads, conversions, and ultimately higher ROI. 

Fresh content not only indexes faster by any search engine. But, it is also helpful in improving the search rankings of any website.

After all, Google is all about content. If you own great content, do its SEO properly and reach the target audience easily without any constraints or hassles.

To summarize, content and SEO are not interchangeable at all. Rather they are Tom and Jerry of Digital Marketing. Both will try to avoid the other’s importance. 

But, cannot produce definite results without being entangled together. 


Content is definitely the King.


SEO is the queen of digital marketing.

A combination strategy that has the capacity of producing organic results gradually whenever in connection to another subject.  

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Abhishek Jain November 29, 2019 0 Comments