Can Social Media be Used as a Lead Generation Channel?
It has always been presumed that; humans are social animals. The idea of socializing and mingling comes naturally to us. Bonding over mutual interests, or even arguing over conflicted ones has resulted in the formation of strong bonds which have stood the test of time. However, in most recent contexts, humans have evolved into social media animals and social media lead generation is taking turns and rounds in different ways.
The upsurge in the usage of platforms like Instagram, Snapchat, and Facebook has seen the most private of people coming out to share their lives, art and stories. In an era where media governs our way of life, the following article discusses the usage of social media as a channel to generate leads.
The whole idea is heavily dependent upon how social media platforms can be utilized to gather huge traffic capable of being converted into potential customers.
It starts with finding your target audience, analyzing their behavior, and finally coming up with ways that could catalyze the follower into a regular customer with monetary investments.
Social media is a cost-effective, highly successful platform that has led to businesses saving up to 40% of their total expenditure, which also leads to an almost 24% increase in the revenue collection.
There are few brief steps one must keep in mind about generating leads with social media, which one must keep in mind:
Table of Contents
Choosing the appropriate platform:
With Facebook having the largest number of users, it is convenient to assume that Facebook is the smartest and most effective platform to gather your followers. However, think twice and observe the usage pattern of your users. Check the breakdown of user bases of various social media platforms and advertise accordingly.
Keep a track of brand mentions:
It is essential to keep track of where, when and how your brand is being mentioned by competitors and fans. This will help you understand the kind of image that is being portrayed and how it can be improved and relevant.
Organize interactive events:
Give your fans and followers an opportunity to interact with your brand, as not just a product but as something they rely on in a more human manner. Give them a platform to ask questions about the less formal aspects and more friendly facets of your working mechanism. This will help in building a connection with your customer base.
Provide friendly updates:
Release videos, trailers, and teasers to create a buzz about your product and give the customers something to look forward to. Creating hashtags is also a unique manner to start a chain of fun events. Regular challenges, questionnaires are essential features of being in touch with your base.
Creating a segregated tab for your customers is an effective manner to keep track of their demands and needs. Check the comments section to notice how they react to certain announcements and products.
These were the basics to keep in mind about the usage of your social media platforms as an effective marketing tool.