Does Web Hosting Affect Your SEO?
If you really want your website to be loved by Google, that is, your site will be ranked on the first page, you must take your SEO practices seriously. If your website is ranking less than the first page, you will likely get good organic traffic.
Now comes the question, how to make Google fall in love with your website?
If your website loads faster, runs smoothly, provides the necessary details and lastly, you don’t forcibly inject keywords in your article/blog, then Google will get attracted to your website, and you will rank easily in the top 3 places or at least get placed in the first page. Also, the content and its structure must be well-written, well-structured, and informative.
So these are the basics of SEO. Okay, now coming to the topic, are there any chances for Web hosting to affect your SEO? We think it’s a big Yes.
Now we shall discuss how web hosting can affect the above mentioned basic SEO and what you can do to overcome the flaws.
Server speed
Imagine if you searched for “Does web hosting affect your SEO” on Google and the results came, probably you would click on the first site on the webpage. If it doesn’t load in less than 3 secs probably, you will choose the next site. Even if your site has topped the three, if it doesn’t load in time, you will lose visitors, and the bounce rate will increase and affect your ranking on Google.
The optimal loading speed is 2 seconds, so check whether your server loads within this time.
Also, remember your server can’t be blamed always; check whether your technical configurations are correct. If you think the problem is with the provider, change that also.
If you aren’t into shared hosting, then skip this point.
Google doesn’t like Shared hosting, actually, it is against the ethics of SEO and is likely to affect your ranking. Shared hosting is cheap, sometimes available for free, and hence you get what you pay for. The loading time point mentioned above can be related here. Yes, when you use shared hosting, the other website hosted on the same server may eat your load time. So avoid using shared hosting.
SSL certificate
Everyone knows that the internet is not a safe place. Cybersecurity attacks are happening every second worldwide. So to ensure that your website is safe, you need to get the SSL certificate. This is a global security technology which tells the visitors that your website is secure to use, it won’t steal any sensitive data from you. Also, the SSL acts as a technology that enables the communication between your web server and web browser.
Server Uptime and downtime
When your website is not accessible at any point in time due to the web hosting server problem, your SEO is again affected. This is because Google has robots that crawl your page many times a day to ensure that your page is readable and accessible for the users. If the robots repeatedly note that your site is not accessible, it will eventually lower your rankings.
Remember, too much downtime will directly lead to the bounce rate, which affects your website authority. This is why your web hosting services boast about their uptime and guarantee 99% uptime.
Location
Who is your target audience?
Any search engine can view your web hosting services location because it’s the host that assigns your IP address. Talking about Google, it likes to link its users with local businesses. So it is important to change settings otherwise.
That now you have gone through the points listed in this article, you might have realized that Web hosting affects your SEO. So you need to focus on your hosting part of your website. If the hosting service doesn’t work for you, it is never too late; change it. We would like to remind you again; shared hosting is bad for SEO; it is worth spending some extra bucks for genuine hosting, which can solve most of the problems listed in this article.
