Digital Marketing Predictions for 2021
The pandemic situation has made everyone realize the value of digital marketing. The traditional marketing methods and the businesses run without online support were the worst affected, and on the other hand, you could have noticed that Digital marketing exploded in dominating ways. Now we are moving on to the new normal, adapting to different things in our life.
Coming to the topic, in this fast-paced world, it is crucial to predict the trendsetter that is going to rule this year, 2021. In this article, I have done some research and have predicted five things that digital marketers must know to win the horse race.
Table of Contents
1. More dependability on AI and Machine Learning
It’s not a new story that AI and machine learning have taken over the traditional marketing ways and will have a dominating hand in the future. In fact, these technologies have made it possible to dive deep into the customer’s insights and have a better understanding of their niche audiences.
Already some software like Albert, Datarama has started grooming digital marketing into better shape. This year, we can expect some AI and ML features to influence Voice & visual search, Audience Hyper-segmentation, Email marketing optimization, content recommendations, etc., in digital marketing. If you haven’t started implementing these big techies yet, it is high time now.
2. Video Marketing is expected to dominate as usual.
People couldn’t have survived locked up in their house without Youtube. This gives us a major lesson that video marketing is another influential component that can largely grab customers’ attention. All major social media platforms like Facebook, Twitter, Instagram, and even LinkedIn are upgrading themselves into video feeds. An insane report/statistics show people worldwide have watched around 1.1 billion hours of live videos. So now our question is, don’t you think you must tip your toe into this new digital marketing fashion?
3. Voice search will bloom more.
We, humans, have become so lazy.. wait let me put it in this way, we have found voice search more convenient than typing. It also saves our time and we must thank Amazon Alexa and Google Home speakers for bringing this revolution.
We think it’s crucial to mention the positive influence of voice search in content writing here, the use of long-tail keywords is growing only because of voice search, and this trend will continue to grow. With Twitter introducing voice tweets and LinkedIn letting you record your name pronunciation, we can easily predict that voice search will significantly influence Digital Marketing.
4. Personalization and customer experience will play a big game.
Your customers are prime. In today’s world, the customer’s buying journey is not straightforward. If you have looked into it, you can get the point that many are interested in brands, and we have the responsibility to nurture our relationship with the customers on websites, mainly through email and social media.
Personalization and customer experience are important, and we can encourage the customers to review the products bought online and thus attract new ones.
5. Live chats join this list.
At present, instant communication expectation among the customers is on the rise. Customers expect their time and money to be valued. For example, if your website takes more than 3 seconds to load, the customer moves to the next website. Thus your competitor grabs your traffic. So the world demands instant gratification and so having a live chat is crucial.
Social media and chatbots have made it possible to instantly reply to customer queries, and AI has also greatly contributed to its part. So we can expect this instant communication to grow more; thus, investing in this feature plays a vital role.
Google update & organic listings
Last but not least, nothing scares a digital marketer other than a Google update. The customer’s taste keeps changing regularly, and Google keeps updating its search algorithm; for instance, remember 2020’s May update, it was massive. So keeping in mind all these things, we can survive any update if we practice organic listings.
Suppose you have read this article till the end, kudos for your effort. You might have analyzed one major part in this article, Technology; new technologies are evolving. So we must also upgrade digital marketing ways and follow the predictions to get along with the trendsetters of 2o21.