Social media has emerged as the best way to reach the millennial audience. Millennials are the people born between 1981-1996. They are also called digital natives as they are familiar with mobile devices, the internet, and social media. From networking to shopping, talking to sharing, it has evolved to be the new marketing strategy for many brands. People scroll down their Instagram and Facebook posts as soon as they wake up. 

Impact of Social Media

The lives of people throughout the globe revolve around social media. With the help of social networking, people offer products and services and inspire customers to purchase them. It serves as a reliable marketing and sales channel thereby, helping brands to connect with their forthcoming customers. Targeting the millennial audience is important because they are tech-savvy and conscious consumers which makes it a better platform for the brands to promote themselves and reach a diverse audience. 

How brands use social media for marketing?

• The prime focus of the brands should be on what the millennials are interested in. More than half of the millennials are dedicated to purchasing from a brand that supports a cause. Warby Parker, a fashionable eyewear brand donates one pair if you purchase a pair of glasses from them. This gives millennials a reason to buy. 
• Also, you need to be active on social media to respond to the queries and messages of the millennial otherwise they may lose interest in your brand which can put the reputation of your brand at stake. 
• Amazon Prime, Hotstar, and Netflix use nice creativity to engage their followers to promote new series. Famous series like ‘Money heist’, ‘Vikings’, etc couldn’t have become a hit on their own. So, promotion with creativity is necessary. Influencers also give hype to social media marketing as they come with their separate fanbase. 
• The use of good video content can also help in expanding the reach of a particular brand. It allows you to be concise and grab viewers’ attention in just a few seconds.
• The brands can also use social media to interact with the customers through polling on Instagram and Youtube as well. Millenials research online, listen to honest youtube and google reviews before buying an article. They spend their money wisely which makes it difficult for the marketers to fool them and not everyone is rich. Many of them are under student loans and underemployed. 

Millennials are hardly loyal to a certain brand. They change their preferences as per their financial situation. A millennial getting an increased salary package would want to buy stuff from a bigger brand. 

Escaping social media is now no more a choice. Without social media, the brands will not be able to increase their sales and partnerships. It acts as a gateway to the digital world that helps you connect with your customers.

It has always been presumed that; humans are social animals. The idea of socializing and mingling comes naturally to us. Bonding over mutual interests, or even arguing over conflicted ones has resulted in the formation of strong bonds which have stood the test of time. However, in most recent contexts, humans have evolved into social media animals and social media lead generation is taking turns and rounds in different ways.

The upsurge in the usage of platforms like Instagram, Snapchat, and Facebook has seen the most private of people coming out to share their lives, art and stories. In an era where media governs our way of life, the following article discusses the usage of social media as a channel to generate leads.

The whole idea is heavily dependent upon how social media platforms can be utilized to gather huge traffic capable of being converted into potential customers.

It starts with finding your target audience, analyzing their behavior, and finally coming up with ways that could catalyze the follower into a regular customer with monetary investments.

Social media is a cost-effective, highly successful platform that has led to businesses saving up to 40% of their total expenditure, which also leads to an almost 24% increase in the revenue collection.

There are few brief steps one must keep in mind about generating leads with social media, which one must keep in mind:

Choosing the appropriate platform:

With Facebook having the largest number of users, it is convenient to assume that Facebook is the smartest and most effective platform to gather your followers. However, think twice and observe the usage pattern of your users. Check the breakdown of user bases of various social media platforms and advertise accordingly.

Keep a track of brand mentions:

It is essential to keep track of where, when and how your brand is being mentioned by competitors and fans. This will help you understand the kind of image that is being portrayed and how it can be improved and relevant.

Organize interactive events:

Give your fans and followers an opportunity to interact with your brand, as not just a product but as something they rely on in a more human manner. Give them a platform to ask questions about the less formal aspects and more friendly facets of your working mechanism. This will help in building a connection with your customer base.

Provide friendly updates:

Release videos, trailers, and teasers to create a buzz about your product and give the customers something to look forward to. Creating hashtags is also a unique manner to start a chain of fun events. Regular challenges, questionnaires are essential features of being in touch with your base.

Customer tab:

Creating a segregated tab for your customers is an effective manner to keep track of their demands and needs. Check the comments section to notice how they react to certain announcements and products.

These were the basics to keep in mind about the usage of your social media platforms as an effective marketing tool.