What would be better than spending less than 7 hours a week and get your business recognized and boost traffic? You read it right and the way to achieve this is through Social media marketing. According to an online survey, marketers claimed that social media generated immense exposure for their brand. Every marketing company nowadays is into social media to promote their services. The top fifteen benefits of Social Media Marketing are listed below.

• Cost-Effective- Social Media Marketing is the most cost-effective way to advertise your services. You can create a free or low-cost profile for yourself and the paid promotions are also pocket-friendly as compared to other marketing practices. 

• Brand Loyalty- Every business earns brand loyalty by engaging and bonding with consumers simultaneously. Customers are always willing to communicate directly with the business. Millennials are consuming the market and they are proven to be more loyal to the brands as they have a high engagement rate on social media.

• High Conversion Rate- Increased visibility increases Conversion Rates. Blog posts, images, or comments may lead viewers to your page generating traffic. A good impression will make a visitor approach you for your services.

• Increased Brand awareness- Social media increases brand awareness with the use of perfect strategy and engaging content. Begin by interacting with others and get your business partners to share your page. Each shared post will get new insights and exposure.

SEO is highly beneficial to reach high page rankings and gather traffic.

• Customer Satisfaction- A satisfied customer is highly important if you want your business to flourish. Customers appreciate an immediate and personalized response to their queries. This provides the users with the best experience.

• Increased Brand Authority- You can increase brand authority not only through customer satisfaction and brand loyalty but also through communication. You earn more credibility when people see you respond to queries and complaints on social media. The customers in turn will show your business to new people and gain you more followers.

• Thought Leadership- Posting relevant and thoughtful content on social media will help you emerge as a good leader in the market. Thought leader requires work through networking tools. Communication, connection, sharing content online and promoting authority help you become a thought leader.

• Sharing Brand Story- Sharing a brand’s mission and stories is an effective way to enhance your brand’s image. You can also share the stories and feedback of people to show the worth of your product.

• Direct Traffic to your Site- Social media sends customers to your sites. You should understand when to post and what to post. Try to avoid flooding your blog with too many advertisements as this may turn off your customers.

• Retarget Audience- Retargeting is a brilliant strategy for marketing on social media. Customers who visited your site once and left unimpressed may be retargeted through advertisements.  In this way, your business stays in the eyes of your customers. 

• Mention Your Cause- Social media has a huge impact on making ads viral. Along with sending a great message, it drives in a lot of positivity. You can also get a huge ROI.

• Promote your Content- Choose smart headlines, images, and the time of the post. Always try to make your messages creative and post original content.

• Communicating about Niche Topics- Social media has millions of followers. Getting involved with the groups can benefit you in helping your audience. Follow people who post about subjects from your company. They will follow you back if they like it.

Conclusion-  The need and importance of social media marketing is increasing day by day as it has helped great businesses reach millions of people around the world. It’s the age to think smartly and effectively.

Social media marketing is the basis of your business marketing strategy. Social platforms like Facebook, Instagram, Twitter, etc help you connect with your customers, increase brand awareness and boost your lead and sales. Social media marketers strongly believe that social media positively influences their company and boosts their sales. The prime reason behind it is that people log in to their social media daily and come across sponsored ads and visit their pages and sites to know much about them.

Social media marketing is an incredible marketing strategy. It spreads your word and mission easily worldwide. Many reasons prove that social media marketing is an effective business strategy. Some of them are discussed below.

Enhanced SEO Rankings

Social media helps a great deal in calculating rankings. SEO requirements are varying continuously these days to secure rankings. So, simply optimizing your websites these days isn’t sufficient. You also need to update your blog regularly.

Increased Traffic

An increase in traffic to your blogs and websites is the instant proven benefit of social media. You give your users a reason to come across your blog when you share content on social media. The more quality content you share, the more traffic you can generate to your website. This also increases your rates of conversion.

Increased Brand Authority

Brand loyalty and customer satisfaction play a major role in making your business strong and powerful. All of this depends on communication. Customers get impressed when they see companies replying to their queries and questions on social media alongside posting original content. This spreads positivity and builds a good reliable image of the company in the eyes of the customers. In this way, you show that you are concerned about your customers.

Once you get a set of customers who are vocal and likes your brand and products, you can ask them to advertise your products and services on their social media platforms to
Increase exposure.

Awareness of Marketplace

If you cannot communicate directly with your customers, the marketplace is the best place for awareness in such a scenario. You can get to know the interests and opinions of your customers by observing their activities on your profile. This is possible in the presence of social media only. Social media helps you understand your industry better.

Excellent Customer Satisfaction

Networking and communication platforms create a voice for your company which is necessary for improving brand rapport. Customers appreciate a modified reply for their queries rather than a computerized message. This is taken as a positive insight.

Improved Brand Loyalty

When your brand is on social media, you make it easy for your customers to find and connect with you. You increase the probability of surging customer retention and loyalty. Earning a loyal customer for your brand is damn valuable. Customer satisfaction and brand loyalty are the two sides of the same coin. You must engage with your customers and develop a bond with them. You can also create promotional campaigns through social media. Customers can also communicate with you through these campaigns.

Cost-effective

Social media is the most cost-effective strategy to advertise your business. to create an account and sign up is almost free. In case, you think of starting paid social media promotions, always start by investing a small amount. This will give you an idea for future investments. You can significantly increase conversion rates and get a return on the money you invested.

Conclusion-

One cannot deny the fact that social media has evolved as an effective marketing strategy. Consistent and regular updates have come up with positive and significant results for the brands in increasing traffic.

Social media becomes unbelievably powerful after re-purposing the content you already have. Instagram stumped entrepreneurs for firms without a model translated into visible imagery. It’s becoming difficult to ignore Instagram as a social media strategy. People visit Instagram not only for pictures but for almost everything including news.

Now it has become easier to market for a non-visual brand because of the latest added features and the user trends enabled. This is the case when people create content for other channels as the popular and engaging trends are perfect to repurpose content.

• Use of Instagram carousels to summarize long-form content

What are Instagram carousels? Carousels share long-form written content for platforms like blog posts, eBooks, podcasts, and emails. The way you want to go about it depends on creating native content or driving people to the original content. Native-only carousel can be summarised in the longer form in 1-2 slides each. Interesting quotes and information can be used to create a teaser for the original content to let people swipe through. Use CTA on the last slide to make people visit the full content.

• Organize posts into an Instagram guide

This feature was originally created to share information about COVID-19 and now the feature is being used by many users. Guides collect past posts in a scrollable sequence which can be shared on its own. URLs can be shared on stories and feeds. This feature lets the user get the whole story without leaving the platform

• Resizing YouTube videos for IGTV

Although IGTV isn’t as new as carousels and guides, still a lot of brands hesitate to use it even while creating videos on platforms like Facebook or YouTube. Creating an IGTV friendly video becomes quite simple with editing softwares. YouTube video caption can also be used as the IGTV caption and can be uploaded from your pc. Instagram’s algorithm surfaces IGTV videos and the users are hungry for such content.

•  Screenshot Best Tweets

Never forget to take a screenshot of your best tweets. If you are not yet on Twitter, then there are design templates that help you create quote graphics that look like tweets, saving you from sending an actual tweet. Quote shared as a screenshot of tweet performs better than sharing the same quote in a different style. People like to add some photo in the background to fancy it up.

•   Video Teasers and Clips

You can also use short video clips to promote the entire video that you have uploaded on IGTV or YouTube. This will help you to get more than one Instagram post from one video.  

Also, Check out How does a business defines digital marketing?

• Highlight stories with the best content

Share your Instagram feed to your Stories. Users who watch stories more often than the feed can get to your post through them. The stories then can be saved as a highlight on your profile.

Conclusion-

Repurposing content can give your profile an excellent boost with minimal effort.  It is worth experimenting with as it can drive people to your profile and you can make the most out of it.

Social media has emerged as the best way to reach the millennial audience. Millennials are the people born between 1981-1996. They are also called digital natives as they are familiar with mobile devices, the internet, and social media. From networking to shopping, talking to sharing, it has evolved to be the new marketing strategy for many brands. People scroll down their Instagram and Facebook posts as soon as they wake up. 

Impact of Social Media

The lives of people throughout the globe revolve around social media. With the help of social networking, people offer products and services and inspire customers to purchase them. It serves as a reliable marketing and sales channel thereby, helping brands to connect with their forthcoming customers. Targeting the millennial audience is important because they are tech-savvy and conscious consumers which makes it a better platform for the brands to promote themselves and reach a diverse audience. 

How brands use social media for marketing?

• The prime focus of the brands should be on what the millennials are interested in. More than half of the millennials are dedicated to purchasing from a brand that supports a cause. Warby Parker, a fashionable eyewear brand donates one pair if you purchase a pair of glasses from them. This gives millennials a reason to buy. 
• Also, you need to be active on social media to respond to the queries and messages of the millennial otherwise they may lose interest in your brand which can put the reputation of your brand at stake. 
• Amazon Prime, Hotstar, and Netflix use nice creativity to engage their followers to promote new series. Famous series like ‘Money heist’, ‘Vikings’, etc couldn’t have become a hit on their own. So, promotion with creativity is necessary. Influencers also give hype to social media marketing as they come with their separate fanbase. 
• The use of good video content can also help in expanding the reach of a particular brand. It allows you to be concise and grab viewers’ attention in just a few seconds.
• The brands can also use social media to interact with the customers through polling on Instagram and Youtube as well. Millenials research online, listen to honest youtube and google reviews before buying an article. They spend their money wisely which makes it difficult for the marketers to fool them and not everyone is rich. Many of them are under student loans and underemployed. 

Millennials are hardly loyal to a certain brand. They change their preferences as per their financial situation. A millennial getting an increased salary package would want to buy stuff from a bigger brand. 

Escaping social media is now no more a choice. Without social media, the brands will not be able to increase their sales and partnerships. It acts as a gateway to the digital world that helps you connect with your customers.

It has always been presumed that; humans are social animals. The idea of socializing and mingling comes naturally to us. Bonding over mutual interests, or even arguing over conflicted ones has resulted in the formation of strong bonds which have stood the test of time. However, in most recent contexts, humans have evolved into social media animals and social media lead generation is taking turns and rounds in different ways.

The upsurge in the usage of platforms like Instagram, Snapchat, and Facebook has seen the most private of people coming out to share their lives, art and stories. In an era where media governs our way of life, the following article discusses the usage of social media as a channel to generate leads.

The whole idea is heavily dependent upon how social media platforms can be utilized to gather huge traffic capable of being converted into potential customers.

It starts with finding your target audience, analyzing their behavior, and finally coming up with ways that could catalyze the follower into a regular customer with monetary investments.

Social media is a cost-effective, highly successful platform that has led to businesses saving up to 40% of their total expenditure, which also leads to an almost 24% increase in the revenue collection.

There are few brief steps one must keep in mind about generating leads with social media, which one must keep in mind:

Choosing the appropriate platform:

With Facebook having the largest number of users, it is convenient to assume that Facebook is the smartest and most effective platform to gather your followers. However, think twice and observe the usage pattern of your users. Check the breakdown of user bases of various social media platforms and advertise accordingly.

Keep a track of brand mentions:

It is essential to keep track of where, when and how your brand is being mentioned by competitors and fans. This will help you understand the kind of image that is being portrayed and how it can be improved and relevant.

Organize interactive events:

Give your fans and followers an opportunity to interact with your brand, as not just a product but as something they rely on in a more human manner. Give them a platform to ask questions about the less formal aspects and more friendly facets of your working mechanism. This will help in building a connection with your customer base.

Provide friendly updates:

Release videos, trailers, and teasers to create a buzz about your product and give the customers something to look forward to. Creating hashtags is also a unique manner to start a chain of fun events. Regular challenges, questionnaires are essential features of being in touch with your base.

Customer tab:

Creating a segregated tab for your customers is an effective manner to keep track of their demands and needs. Check the comments section to notice how they react to certain announcements and products.

These were the basics to keep in mind about the usage of your social media platforms as an effective marketing tool.