The most popular and worldwide used ‘Google’ and ‘Facebook’ have changed the ways of advertising and marketing. Google AdWords and Facebook Ads come up with the option of targeting and retargeting a particular audience. The audience can be targeted by gender, age, revenue, and many other things. Both networks deliver excellent results because they dominate the industry in advertising. Google something has become a part of our daily routine. 

Advertisements help you to build brand awareness, spread information, remind curious buyers and provide more than one purchase pathway. Both the platforms show in-content ads through banner blindness. But which platform is good for me? Where should I spend money- Google Ads or Facebook Ads? It is one of the most common questions businesses ask for.

The truth is, when it comes to the comparison, both are doing very differently. However, one of them can be better than the other depending on your goal, business, and target audience. 

What are Google Ads?

It is an online advertising platform where advertisers bid to display advertisements. The ads can be placed on search engines like Google search and on non-search websites. More than 40000 search queries are processed every second and it has grown consistently since early 2000.

Google AdWords has evolved as the most prominent pay-per-click advertising platform. The sponsored are shown on the right corner of the screen and they show relevant ads to your search query. 

What are Facebook Ads?

Facebook Ads are paid social ads which enable the consumers to connect with their friends and participate in topics and businesses they like. Last year, Facebook Ads accounted for online ad spend was 25%. 

The biggest advantage that Facebook has over Google is that Facebook knows our social behavior. We subconsciously reveal more information on Facebook than required.

Emotions like your birth date, the pages you have liked, your friends, and so on have a huge impact on our purchasing decision. They pinpoint your target customer and advertise to the people who may be interesting in buying your product. 

Google Ads vs Facebook Ads

The main difference lies in the way how products are shown to customers. 

• Facebook prioritizes the interest of the user, while Google uses keywords and shows ads to the users who specifically search for a product. 
• Facebook isn’t based on the search query of a user and lets an advertiser target users through their behaviors, likes, and dislikes. 

Facebook Insights and Google Analytics help you know the impression of your page. 

What’s Recommended?

Earlier, print media used to be the go-to-market strategy for businesses. But today people have advanced and improved business tools at their disposal. Google vs Facebook ads depends on your audience and your services.

If you have started a new business, then a lead campaign on Google will provide you with a better return on investment. Your ad quality is of the utmost importance when it comes to ad bidding wars in the competition. For some specific keywords, Google Ads can cost higher. Google is good only if the target market is huge. 

Unlike the comparatively dry, text-based PPC cousins, Facebook ads are powerfully visualized with the videos, images, and other visual content in users’ News Feeds. This enables advertisers to leverage not only the strongly persuasive qualities of visual ads but to do so in a way that conveys the aspirational messaging that makes high-quality ads so compelling.

Conclusion

There can never be a specific answer to choose between the two as Google and Facebook have different essential strategies for advertising. Every industry is different. You can get the maximum benefit only if you understand them thoroughly.

Social media has emerged as the best way to reach the millennial audience. Millennials are the people born between 1981-1996. They are also called digital natives as they are familiar with mobile devices, the internet, and social media. From networking to shopping, talking to sharing, it has evolved to be the new marketing strategy for many brands. People scroll down their Instagram and Facebook posts as soon as they wake up. 

Impact of Social Media

The lives of people throughout the globe revolve around social media. With the help of social networking, people offer products and services and inspire customers to purchase them. It serves as a reliable marketing and sales channel thereby, helping brands to connect with their forthcoming customers. Targeting the millennial audience is important because they are tech-savvy and conscious consumers which makes it a better platform for the brands to promote themselves and reach a diverse audience. 

How brands use social media for marketing?

• The prime focus of the brands should be on what the millennials are interested in. More than half of the millennials are dedicated to purchasing from a brand that supports a cause. Warby Parker, a fashionable eyewear brand donates one pair if you purchase a pair of glasses from them. This gives millennials a reason to buy. 
• Also, you need to be active on social media to respond to the queries and messages of the millennial otherwise they may lose interest in your brand which can put the reputation of your brand at stake. 
• Amazon Prime, Hotstar, and Netflix use nice creativity to engage their followers to promote new series. Famous series like ‘Money heist’, ‘Vikings’, etc couldn’t have become a hit on their own. So, promotion with creativity is necessary. Influencers also give hype to social media marketing as they come with their separate fanbase. 
• The use of good video content can also help in expanding the reach of a particular brand. It allows you to be concise and grab viewers’ attention in just a few seconds.
• The brands can also use social media to interact with the customers through polling on Instagram and Youtube as well. Millenials research online, listen to honest youtube and google reviews before buying an article. They spend their money wisely which makes it difficult for the marketers to fool them and not everyone is rich. Many of them are under student loans and underemployed. 

Millennials are hardly loyal to a certain brand. They change their preferences as per their financial situation. A millennial getting an increased salary package would want to buy stuff from a bigger brand. 

Escaping social media is now no more a choice. Without social media, the brands will not be able to increase their sales and partnerships. It acts as a gateway to the digital world that helps you connect with your customers.