Agencies and business owners misuse page speed tests because of the fear of pressure that the leading search engine sparked into people. However, Google properties and code snippets are often the culprits behind the slow page load speed. This poor score of Google page speed is because it runs on 1.7 Mbps which is very poor. Also, it uses critically low CPU bandwidth per test. Businesses that offer free-to-use tools would prefer bandwidth and resources with limitations when operating the tool. 

No site can score a perfect grade and is quite impossible to achieve it. You may lose your sanity if you try for perfection by following all the suggestions Google Page Speed makes. Sometimes the suggestions may be unrealistic or impossible.

Tests for developers

This test doesn’t intend to be used by anyone who doesn’t speak code. Anyone can read the reported documentation, but not everyone can make the sense out of it. Professional web developers know the important metrics, what to ignore and when to ignore. 3+ seconds is a satisfactory score when a user needs that information. However, the average time before a user leaves that page is 8 seconds. 

Speed tests optimize scores rather than users. It is like writing content for SEO purposes than for human beings. Optimizing for users means delivering the experience in the shortest load time possible. However, you can optimize speed tests with little assets to get fast load results. This is tricky as you need the assets to be available to create a particular user experience and automated tests lack the ability to recognize them. They will suggest you reduce the maximum possible bytes for performance. 

No account for the Website Needs

The result of the speed test as compared to another website depends on many factors. High-quality images are required for e-commerce or image portfolios. Small photos can work for small blogs. The automated tool sees things in a different way and scans the websites according to a set standard. What might be ‘negative’ for one website may be ‘ideal’ for another.

Faulty Tests

People are unaware of the flaws that speed tests come up with. Obsolete recommendations and third-party request penalties are two of them. In obsolete recommendations, page speed tests cannot account for modern web technologies and in third-party request penalties, the tests highlight the slow speed load time for external requests.

Page speed tests fail eye testing. A person can judge the idleness of a website by the speed it loads up. The user experience will not be affected if the loading speed is fast which in turn will also not hinder the things loading in the background. Eye testing is the most reliable way to examine how fast page loads.

Conclusion-

People who lack the knowledge about being a programmer or developer on these platforms might forget about them. They should instead focus on making the website load as fast as possible to give a smooth experience to the users. 

Today, Digital technology is driving our lives. One may not have a good lifestyle, but smartphones and the internet are essential. Somehow, we all are linked up with the internet and it has become a necessary thing to live.

Digital marketing is the use of the same internet, mobile devices, social media, online advertisements, and search engines to reach out to customers. It is the most frequently mentioned buzzword in marketing. It is entirely a new endeavor and the best and easiest way to approach customers. It is also a new way to get feedback from customers. It has affected people’s work, purchases, interactions, and habits.

Some benefits of digital marketing and its impact on business:

Increase in Brand Awareness:

Today, more than half of the world’s population uses internet services like social media. Social media is a natural place where a company can connect with highly targeted potential buyers. So social media is the best place through which you can increase brand awareness. Social media helps customers to discover and interact with new brands.

Generation of Leads:

Digital platforms are a low-commitment way for new customers to show an interest in a business and its products. It is the best and economical way to generate leads. 

Boost in sales:

You can sell anything on digital platforms. A great digital marketing strategy can bring good to business and gives the best opportunity to be a brand. As the number of people on the internet is increasing day by day, online sales are also boosting.

Grow viral:

Digital platforms help you to give exposure to the outer world. When people start liking, sharing, and commenting can help you to be viral. Once your content is shared on the internet, then your content starts to spread across the entire world, gets you millions of shares. Getting viral isn’t easy but without the help of digital platforms, it will be impossible.

Engage Customers and Audience:

Traditional marketing is only one-way communication in which the brand just gives an advertisement and all but digital marketing offers two-way direct dialogues between the brand and its audience. Not only creating an appropriate digital post helps to become a brand but you have to stay active and answer the comment professionally. 

How to go for Digital Marketing:

• The first step is to specify your digital marketing goals like you want to increase brand awareness, increase sales, or just want to grow your community.
• Then opt for the most appropriate marketing strategy. Like if you want to improve sales then running Google ads or social media advertising is the best option. To get more traffic to the website go for Search engine optimization (SEO).
• Create a budget plan by defining your target audience, your performance metrics, and other things you want to opt for in digital marketing.
• Take help from well-known digital marketing agencies so that you spend on the right path and in the end, you get worthy benefits.

Different Digital Marketing Strategy and Channels:

• Search Engine Optimization: It is the process of optimizing the website according to the search engine to rank higher in the search engine result pages. This involves On-page SEO, Off-Page SEO, and Technical SEO.
• Pay-Per-Click Advertising: It is a way to get traffic by paying a publisher for every click. You can set up PPC campaigns on Google, Bing, LinkedIn, Facebook, Instagram, and many more Websites.
• Content marketing: The digital world is popular for huge content like texts, images, videos, and audios. Creating good content and publishing it with the help of PPC, Social media, SEO help you to get more and more traffic on your website.
• Email Marketing: Email marketing is the most effective digital marketing channel. It is a good way to link up with customers and acknowledge them about the discounts and offers your company is offering.
• Social Media Marketing: The primary goal of social media marketing is brand awareness and establishing social trust. Creating a profile on different social media sites or PPC helps you to attain your goals.
• Affiliate Marketing: In this, you promote other products with having some commission in between. Like posting affiliate links from personal social media accounts.
• Inbound marketing: The major elements of inbound marketing include content, attention, engagement, trust, and satisfaction. It has the main goal to help businesses connect with their customers and establish a bi-directional channel between them.
• Mobile Marketing: The processes of approaching the customers through different mobile apps like Google play store, Apple app store, or Amazon marketplace.
• Video Marketing: As Youtube has become the second most popular search engine so it is posting featured videos related to your products can definitely help you to achieve your goals.

Digital marketing is all about marketing on the internet. Not all methods work for all businesses so plan your digital marketing strategy properly and sincerely. 

If you really want your website to be loved by Google, that is, your site will be ranked on the first page, you must take your SEO practices seriously. If your website is ranking less than the first page, you will likely get good organic traffic. 

Now comes the question, how to make Google fall in love with your website? 

If your website loads faster, runs smoothly, provides the necessary details and lastly, you don’t forcibly inject keywords in your article/blog, then Google will get attracted to your website, and you will rank easily in the top 3 places or at least get placed in the first page. Also, the content and its structure must be well-written, well-structured, and informative.

So these are the basics of SEO. Okay, now coming to the topic, are there any chances for Web hosting to affect your SEO? We think it’s a big Yes. 

Now we shall discuss how web hosting can affect the above mentioned basic SEO and what you can do to overcome the flaws.

Server speed

Imagine if you searched for “Does web hosting affect your SEO” on Google and the results came, probably you would click on the first site on the webpage. If it doesn’t load in less than 3 secs probably, you will choose the next site. Even if your site has topped the three, if it doesn’t load in time, you will lose visitors, and the bounce rate will increase and affect your ranking on Google.

The optimal loading speed is 2 seconds, so check whether your server loads within this time. 

Also, remember your server can’t be blamed always; check whether your technical configurations are correct. If you think the problem is with the provider, change that also.

Shared hosting

If you aren’t into shared hosting, then skip this point.

Google doesn’t like Shared hosting, actually, it is against the ethics of SEO and is likely to affect your ranking. Shared hosting is cheap, sometimes available for free, and hence you get what you pay for. The loading time point mentioned above can be related here. Yes, when you use shared hosting, the other website hosted on the same server may eat your load time. So avoid using shared hosting.

SSL certificate

Everyone knows that the internet is not a safe place. Cybersecurity attacks are happening every second worldwide. So to ensure that your website is safe, you need to get the SSL certificate. This is a global security technology which tells the visitors that your website is secure to use, it won’t steal any sensitive data from you. Also, the SSL acts as a technology that enables the communication between your web server and web browser. 

Server Uptime and downtime

When your website is not accessible at any point in time due to the web hosting server problem, your SEO is again affected. This is because Google has robots that crawl your page many times a day to ensure that your page is readable and accessible for the users. If the robots repeatedly note that your site is not accessible, it will eventually lower your rankings. 

Remember, too much downtime will directly lead to the bounce rate, which affects your website authority. This is why your web hosting services boast about their uptime and guarantee 99% uptime. 

Location

Who is your target audience?

Any search engine can view your web hosting services location because it’s the host that assigns your IP address. Talking about Google, it likes to link its users with local businesses. So it is important to change settings otherwise.

That now you have gone through the points listed in this article, you might have realized that Web hosting affects your SEO. So you need to focus on your hosting part of your website. If the hosting service doesn’t work for you, it is never too late; change it. We would like to remind you again; shared hosting is bad for SEO; it is worth spending some extra bucks for genuine hosting, which can solve most of the problems listed in this article. 

The number of people using the internet is increasing day by day and the blog provides the audience with the information they may require. All sorts of businesses can enjoy the benefits of blogging with the right and suitable approach. Otherwise, your blog may get abandoned because you may not get the results you were looking for. You have to be consistent in updating your blogs timely so that the people get the impression that the brand is still in business.

Listed below are a few steps to have a business blog that gets good results. 

• Identify your purpose 

You should know the reason you are starting a blog for. The most common reasons can be increasing traffic to your blog post, increasing product sales, brand awareness, etc. The purpose of a blog will help you dictate the content to be published. Many businesses have a blog but they don’t know why resulting in an ineffective blog. 

• Build an attractive platform 

If you want your blog to work for you, make sure that it looks impressive and appealing to your customers. It should be eye catchy and professional. Invest in a theme that looks premium as you would want your visitors to pay attention to. 

• Creating Genuine and useful content 

Publish business-oriented content that is genuinely helpful. You should also look expert in your area of business and create content consistently. Try educating readers on topics related to your services. With-it, you can make your blog effective. 

• Create Interviews 

People love to talk about themselves and get featured. You can interview entrepreneurs, leaders, and influencers to grow your business. This would also make you noticeable and connect with influential people in the industry. Publish interviews on your blog and keep new relationships offline. 

• Social media 

Use social media to support your marketing goals. Every brand should have a good social marketing strategy. Plan out the kind of content you want to post. Tag people and organizations to get noticed and increase the following. 

• Backlinks, comments, and keywords 

Create Backlinks on well to do pages to new pages created. Try connecting to your audience by enabling the comment section. Always use the right keywords to get the best results. 

Benefits of blogging to promote business 

Blogging is highly beneficial if used in the right way. Your website will get boosted traffic as users in search of particular information related to your brand will visit your site. Links to your website will pop up in search engines. This will increase the visibility of your brand. Consistently good and helpful content will make the users return to the website again and again. Blogging is the most inexpensive way to advertise your business.

Blogging is without any doubt the best way to promote your business if done professionally. It’s a great source of income but will need consistent time and effort to be successful and see real growth.

Imagine you had to book a restaurant for your friend’s as a surprise birthday party.

And you practically don’t know much about the place.

What will you do first?

“Take out your smartphone. And start searching for the best restaurants near your area.”

For instance, the “best restaurants near me” or restaurants near sector 18 Noida”.

Nobody would look for a place in Chandigarh when they reside in another place.

That’s how Google listing comes into your savior.

It helps you find the best services, restaurants, or any search query near your location along with its reviews.

Another reason why the importance of Google My Business is increasing exponentially.

You have started a retail outlet, let’s say in Noida. But, somehow are not converting well when it comes to sales.

Why is that?

It’s because your business is not visible to your target customers. So, how will they come to your outlet?

Here’s why Google My Business listing is helpful for creating an online presence for your brand.

Let’s start with a brand story that used demographic targeting as a part of their YouTube campaign.

Brand Story of Minute Maid  

I am sure you know about this brand. It is one of the well-established juice brands in Asia and many Europe countries. 

However, they were unable to get through convenience stores in a large part of Thailand.

They used the strategy to engage their customers, who in reality, are a fan of YouTube videos more than anyone.

They leveraged their passion for buying their brand even more. By creating awareness and making it possible for their users to understand the importance of their brand in their lives.

Hence, helping them to grow their marketing and sales simultaneously.

Although, the said example is nothing near to GMB listings. But, it gives the impression that one needs to understand a local market to rule there.

Now that we have understood the importance of local markets or local listings for the survival of your brand.

Here is How Google My Business is beneficial for your company as a part of your incredible local SEO journey.

1. Improves Visibility On Search Engine

As already mentioned before, Google my Business is like “Yellow pages” which makes you accessible for thousands of customers online. It’s like a free ad that shows every time a related search query is entered.

Not even customers, but various companies also rely on Google listings for finding reliable partners to do business with.

So, an impressive GMB listing will make it possible for you to reach out such an amazing customer base practically at no cost.

2. Offers Consistency Throughout The Online Space

Having a Google My Business listing gives you the much-needed credibility in the eyes of Google.

Plus, you can maintain your business profile across the search engine in terms of address, contact information, and relevant data.

3. Good For Impressing Your Customers Right Away

Google My Business helps to improve the first impression of any brand in the eyes of their customers.

This is possible because Google allows uploading photos and products of your store. You have complete control over the things you wish to share for making an impactful first impression.

4. Analyze Your Position 

GMB gives you the opportunity to analyze whether or not things are going into your favor.

It gives you the desired analytics and data that can help you change your local SEO marketing strategies.

5. Management of Online Reviews

Google My Business listings enable your customers to write reviews about the services or products of your company.

It is a perfect opportunity to fix anything from the customer’s point of view. And make it work for your company in terms of brand’s recognition and conversions.

6. Opportunity To Directly Engage With Your Customers

Using GMB listings, you get a chance to share posts stating about new offers or anything related to your brand.

Plus, you can add extensions to enable your customers to reach out directly without having to look for your business website first.

But, the question still remains is, how Google My Business helps to improve your local SEO rankings.

It is confirmed that GMB uses a range of factors to determine the rankings of any business. However, the most important ones are listed below.

7. Relevance

It determines whether or not your business profile fits into the criteria of the searcher’s.

So, being clear about your business services and products will help Google to identify as the product of desire.

8. Distance

Distance is like the primary ranking factor when it comes to local SEO rankings. As mentioned above, you can’t rank for Chandigarh, if your store is in Noida.

So, ensure to keep your address right or else you might lose your potential customers to any competitor brand.

9. Prominence

It includes a lot of factors such as reviews, events, unique content. If your website has a lot of quality links, then your GMB listing has more chances to be shown in the top 3 locations in SERP rankings.

So, keep your listing updated at all times.

The main part of the article has focused on the benefits and other factors related to ranking higher on local rankings.

But, how to go about it is another challenging task.

However, we have enlisted some of the tips and tricks to help you optimize your Google My Business listing for magnificent local SEO rankings.

Checkout Google My Business of Google Local Listing Optimization Tips

1. Enter Your Data Correctly 

One of the best ways to mark your presence online is to post correct data about your business whenever creating a listing.

This will help to indicate that your business is completely genuine and that your business is the solution of so many searcher’s search queries.

There is a thing called NAP, whenever GMB listing is talked about. It means “Name, Address, Phone Number”. You must be consistent with these required criteria to help Google understand that your business does exist.

2. Keep Your Business Hours Accurate

It is essential to notify your customers about your availability on normal working days and social holidays. It gives your customers a feeling of confidence regarding your brand.

After all, you are saving so much of the time and money of your customers.

3. Include Photos

Photos are a way to tell your customers that you are a real brand. And that you have a physical location from where you conduct your business.

Plus, it is an opportunity for you to lure in the customers by publishing relevant photos that have a higher customer engaging ability.

4. Manage Reviews

Online reviews are extremely important nowadays. It gives other customers other than the existing ones an idea of what’s beneficial for them.

Plus, replying regularly to every type of review gives an idea that you care about your customers a lot.

To wrap it up, claiming your GMB or Google My Business is the primary step towards an incredible SEO journey this and the coming next few years.

So, make sure to get it right in terms of target keywords, and mentioning the right location and name for your business.

And eventually grab more deals, leads, and ultimately conversions.

With good SEO, any user will be directed to your website, but without a good web design, you can’t be so sure of their interest or their satisfaction on your website. Web design has obvious effects on SEO as search engines may not encourage an average or underdeveloped website as much as it would for good and creative web design.

Good Web Design and good SEO make your advertisements worth projecting. 

As Google is trying to make the search engine experience better for its users, it has no time to spare on a bad website. With the new algorithm updates, it steers to provide the users with the best experience with the most desirable website experience.

Good web design is the backbone of SEO; every company must invest adequate resources to create innovative and efficient web designs as it improves search rankings as well. Keywords help to direct a user to your website, but the job to retain the audience is of the company.

As far as web design is concerned, try not to be too trendy and hasty with the designs as they aren’t long-lasting. Branding must leave a long-lasting experience and ideally, your work must ensure that it is done by making a visually appealing website. With superior rankings, your probability of reaching and retaining audiences is also higher. 

How does web design impact SEO and how to improve it?

1. Page Speed

 As an essential factor in the ranking of your website, page speed is an important factor in satisfying search engines and the users that they direct towards your page. With heavy images and flag plugins, your website may become slower and reduce traffic as well. Try not to bombard your website with these just because you can.

2. Navigation Design

Even a well-decorated fast website may fall flat in the eyes of a user if the navigation tools and options aren’t presented clearly. For example, if the user is at an e-commerce site and can’t find options for choosing sizes or to set the budget, they may get frustrated even before they look through your products.

A good navigation design must focus on the ease that any user feels being on the website or page and to deliver the service inconvenience.

3. Parallax Design for Landing Pages

This design indicates developing the entire website on a single page. This is a unique feature as creators can use the same remarkable background and include and innovative menu option that has the relevant categories for the information a user is looking for.

You can use the above features, to make your website engaging, interactive and informative for users to experience maximum satisfaction and convenience.

Gone are the days when customers or visitors were less aware of the technology. 

Buyers today are smart enough to understand the difference between benefits and USPs of a brand and its actual benefits. 

And so are today’s search engines. 

Intelligent!

They understand whether you are providing value to your customers or are just trashing your website with target keywords to ranking higher in the search engines. 

It’s like an “Insta 360” hovering over your head all the time making you anxious about your moves.

Especially, if you are looking to cheat.

In the midst of all these challenges faced by a marketer, there is another dynamite waiting for its turn to explode. 

The existence of content marketing with SEO marketing. 

Well! Isn’t this the primary reason we started this article in the first place. 

Content is still the king or that content matters- A phrase used by many but the importance understood by only a few. 

I am sure you might also be thinking about the connection between the two marketing strategies. Don’t worry. We are here to help you to understand the importance better.

So, you have two options to access the effectiveness of any marketing strategy.

Either, 

 – Include technicalities in the broader yet powerful content marketing.

Or,

 -Understand that the success of content marketing relies on result-oriented SEO strategies.

It’s like in the absence of either of the parties, your strategies are bound to fail. No matter how worthy are your websites.

(That’s also not possible without content as well).

So, content and SEO marketing are like a matchbox where you need a box to flash a matchstick.

To clear the dust around this concept, let’s dive into the world of marketing once again.

SEO is the pool while content is the water that fills it

SEO is a type of marketing strategy that understands competition and other marketing scenarios. 

However, in order to gain the benefits of such strategies, it requires the coordination between the concepts and the content that will complement your strategies. 

It’s like how can you approach any website for a Guest post when you don’t have the right words to produce unique or quality content. 

Not only that, you need creative content even to pitch to your customers.

SEO needs content and content marketing is itself the content

There are no SEO techniques that don’t require any content. A website needs content. 

Off-page SEO needs content, even on-page SEO requires content in the form of the right use of keywords in the entire setup.

Blogs, articles, images, infographics, and other related content is all part of the content that helps your SEO efforts by producing content that resonates with your target audience completely.

SEO is about using the Right Keywords. And content marketing is incorporating such keywords.

Keywords are the foundation of any SEO strategy. So, incorporating them in every space is probably one of the most preferred strategies.

But, what will be the use of such phrases or keywords if they cannot gel in with the content naturally to communicate with your target audience accordingly. 

And keyword stuffing will be of no help if they do not live in harmony with the rest of the content. 

SEO is about creating a quality backlink. Content is the reason they are referred to as quality.

Imagine a high authority website linking to your website. Or that any .edu article linking to one of your blogs. 

It will be like water found in the desert.

Completely magical. 

But, how is that possible.

Content makes it possible by being unique and user-friendly. Just work according to your searcher’s intent, and both SEO and content marketing will work in your favor completely. 

Both SEO and Content require great User Experience

SEO is about ensuring that your website is working in a way that attracts your potential customers easily. Hence, more conversions.

Similarly, content ensures that whenever a user comes to your website, they stay there to get the solutions to their queries that they were looking for in the first place.

SEO and Content Demand Final Output

The purpose of using any type of marketing strategy is always sales.

So, whether you are investing in PPC, social media marketing, SEO, or content marketing, the reason behind any form of marketing strategy is to obtain leads, conversions, and ultimately higher ROI. 

Fresh content not only indexes faster by any search engine. But, it is also helpful in improving the search rankings of any website.

After all, Google is all about content. If you own great content, do its SEO properly and reach the target audience easily without any constraints or hassles.

To summarize, content and SEO are not interchangeable at all. Rather they are Tom and Jerry of Digital Marketing. Both will try to avoid the other’s importance. 

But, cannot produce definite results without being entangled together. 

So, 

Content is definitely the King.

But,

SEO is the queen of digital marketing.

A combination strategy that has the capacity of producing organic results gradually whenever in connection to another subject.