Before you finalize the SEO consultant for your business, you must ask certain questions in front of you, as search engines have become quite strict with the strategies you are following to improve your website ranking. Asking these 10 questions before hiring an SEO consultant will not only help you understand his potential but at the same time give him an expression that you are not new to the industry and can have a good understanding of how to move things forward.
Can you tell me about your last successful projects of the clients?
If the SEO consultant you plan to hire is reputable and trustworthy enough, he will be happy to share the list of his projects of former clients. Instead, he’ll be proud to share some of his notable accomplishments while working with these clients.
Will you be able to follow all the webmaster guidelines specified by search engines while developing my website?
You must hire a consultant who adheres to Google’s webmaster best practices that blocks certain SEO scams including spam, fake and hidden text links. If this guy doesn’t stick to all of these guidelines, it will be your biggest loss. Google bans sites that don’t honestly follow SEO ethics. This is the case with other search engines such as Yahoo and Bing.
How will you improve the search engine rankings of my website?
When you ask this, he must be able to explain all the strategies. Ask him how long it takes to improve your site’s ranking. Adopt a realistic, though the temporary deadline to reach your traffic goals or ratings that fit your type of business.
Can you ensure to place my website’s ranking in the first place in major search engines?
The first place in any of the search engines is simply not guaranteed. Those who immediately promise you this are not ethical enough and are simply misleading you.
Will you prepare the reports of the changes you make on my website?
SEO for your site requires a huge amount of change. This can be related to the coding, design, and content of your site. It is very important to know the exact changes that occur on your site from time to time and what is the point of them in ranking.
Do you have experience in optimizing the local search results?
It is very important to be at the top of searches for local search engines, especially for small businesses in the city. This is essential to attract clients in your area and you want your consultant to bring you local leads so that they can convert easily.
How will you analyze the success of the SEO campaigns you will run?
To find out how well your SEO consultant is performing, you need to analyze the quantity and quality of traffic coming to your site. Consultants should have good experience using Google Analytics which provides clear tracking of traffic, thus improvements in search engine rankings, links from other sites that bring traffic to their sites, and keywords that drive traffic to your site.
What will be your communication method and how often will you communicate?
Different consultants have different customer service patterns and standards. Make sure to find the person who best meets your business needs. It could be by email, calls, or Skype. Confirm when and how often you will be contacted for status updates.
What are your payment terms and fees?
It is important to know how much you will be charged and this is one of the basic questions to ask before hiring an SEO consultant. Project-based payments are one method and they are the most common in the industry. This can vary depending on the complexity and demand of the project.
What to do if we do not want to continue further?
It could be that either of you does not want to continue due to unavoidable circumstances. So, make sure that you know all the terms and conditions when you part ways. Make sure that the contract adheres to the fact that the changes made to your site will remain the same even after you are not together. Also, make sure there are no fees at the time of termination of the contract if this is done from your end.