Landing Pages facilitate your customer to visit the online portal of your brand and convert traffic into qualified leads. This helps you impress your customers and keep them interested.  In some cases, your Homepage can also be your landing page. Landing Page optimization is known to be the best way to increase PPC campaign performance and maximize ROI. WordStream has come up with various page landing tips to help you make your campaign more effective. 

The steps and tricks given below directly impact your conversion rates:

• Call-Only Campaigns

Users tend to convert more likely from a mobile SERP as compared to desktop SERP. Businesses are worth more just like clicks, calling for abandoning the traditional landing page through Call-only campaigns. AdWords help you include phone numbers as a part of your ad thereby, enabling the audience to contact you through the ad itself.

• Use of Video on Landing Page

Including videos on your Landing page can work wonders. It conveys the idea in an interesting manner without having them read the text. This in a way reinforces your branding.

• Use ‘Power words’

You can make your landing page even more powerful by using the voice of your customer. Power words mean selecting words carefully to convey your emotions. They trigger curiosity among the audience and make the life of the marketer a bit easier as it increases the chances of your content going viral.

• ‘The Voice of the Customer

Considering designs is important for the success of a landing page, but copying is equally important- if not more so. An effective and compelling landing page can be built by using ‘the voice of the customer’. Many landing pages are flooded with buzzwords and terminology taken from sales training manuals. Conversion rates can be increased by interacting with customers in their language.

• Mobile-Friendly Page Landing Forms

Mobile ads are effective as they appeal to the customers to buy something instantly. This also means that you need to put some extra effort to make it easy for the customers to convert on the go. 

• Position of Forms

Focusing on the position of forms on the landing page is highly important but few marketers tend to avoid it. Form position consideration has undoubtedly resulted in high conversion rates.

• Changing the Sign-up Flow

It is said that small optimizations yield small results. Changing button colors and font-kerning is the sheer wastage of time as you miss out on huge conversions. Big changes are required to see big results. 

• Message Consistently Between Ads and Landing Pages

This may seem easy but many advertisers fail drastically at it. If there is no link between what the ad and landing page delivers, you may end up breaking your URL making things worse for yourself. The matching ad and landing page message results in a smooth user experience. Don’t forget to keep your messaging consistent.

• Use New Ad formats

Today, you can use new ad formats and get rid of landing pages altogether. There are several ad formats available that significantly reduce the use of landing pages. They don’t affect your conversion rates and are more effective than traditional landing pages. You can be ahead in the competition.

• Killer Call to Action

Using ‘submit’ as your action call is now outdated. Calls to Action eliminate the difference between bounce and conversion. Having a good CTA is important for your landing page.

Conclusion- Landing pages have helped businesses to flourish a great deal and produce large amounts of sales. But, with the introduction of new ad formats, the need for landing pages has decreased manifolds.

The most popular and worldwide used ‘Google’ and ‘Facebook’ have changed the ways of advertising and marketing. Google AdWords and Facebook Ads come up with the option of targeting and retargeting a particular audience. The audience can be targeted by gender, age, revenue, and many other things. Both networks deliver excellent results because they dominate the industry in advertising. Google something has become a part of our daily routine. 

Advertisements help you to build brand awareness, spread information, remind curious buyers and provide more than one purchase pathway. Both the platforms show in-content ads through banner blindness. But which platform is good for me? Where should I spend money- Google Ads or Facebook Ads? It is one of the most common questions businesses ask for.

The truth is, when it comes to the comparison, both are doing very differently. However, one of them can be better than the other depending on your goal, business, and target audience. 

What are Google Ads?

It is an online advertising platform where advertisers bid to display advertisements. The ads can be placed on search engines like Google search and on non-search websites. More than 40000 search queries are processed every second and it has grown consistently since early 2000.

Google AdWords has evolved as the most prominent pay-per-click advertising platform. The sponsored are shown on the right corner of the screen and they show relevant ads to your search query. 

What are Facebook Ads?

Facebook Ads are paid social ads which enable the consumers to connect with their friends and participate in topics and businesses they like. Last year, Facebook Ads accounted for online ad spend was 25%. 

The biggest advantage that Facebook has over Google is that Facebook knows our social behavior. We subconsciously reveal more information on Facebook than required.

Emotions like your birth date, the pages you have liked, your friends, and so on have a huge impact on our purchasing decision. They pinpoint your target customer and advertise to the people who may be interesting in buying your product. 

Google Ads vs Facebook Ads

The main difference lies in the way how products are shown to customers. 

• Facebook prioritizes the interest of the user, while Google uses keywords and shows ads to the users who specifically search for a product. 
• Facebook isn’t based on the search query of a user and lets an advertiser target users through their behaviors, likes, and dislikes. 

Facebook Insights and Google Analytics help you know the impression of your page. 

What’s Recommended?

Earlier, print media used to be the go-to-market strategy for businesses. But today people have advanced and improved business tools at their disposal. Google vs Facebook ads depends on your audience and your services.

If you have started a new business, then a lead campaign on Google will provide you with a better return on investment. Your ad quality is of the utmost importance when it comes to ad bidding wars in the competition. For some specific keywords, Google Ads can cost higher. Google is good only if the target market is huge. 

Unlike the comparatively dry, text-based PPC cousins, Facebook ads are powerfully visualized with the videos, images, and other visual content in users’ News Feeds. This enables advertisers to leverage not only the strongly persuasive qualities of visual ads but to do so in a way that conveys the aspirational messaging that makes high-quality ads so compelling.

Conclusion

There can never be a specific answer to choose between the two as Google and Facebook have different essential strategies for advertising. Every industry is different. You can get the maximum benefit only if you understand them thoroughly.