Landing Pages facilitate your customer to visit the online portal of your brand and convert traffic into qualified leads. This helps you impress your customers and keep them interested. In some cases, your Homepage can also be your landing page. Landing Page optimization is known to be the best way to increase PPC campaign performance and maximize ROI. WordStream has come up with various page landing tips to help you make your campaign more effective.
The steps and tricks given below directly impact your conversion rates:
Users tend to convert more likely from a mobile SERP as compared to desktop SERP. Businesses are worth more just like clicks, calling for abandoning the traditional landing page through Call-only campaigns. AdWords help you include phone numbers as a part of your ad thereby, enabling the audience to contact you through the ad itself.
Use of Video on Landing Page
Including videos on your Landing page can work wonders. It conveys the idea in an interesting manner without having them read the text. This in a way reinforces your branding.
Use ‘Power words’
You can make your landing page even more powerful by using the voice of your customer. Power words mean selecting words carefully to convey your emotions. They trigger curiosity among the audience and make the life of the marketer a bit easier as it increases the chances of your content going viral.
‘The Voice of the Customer
Considering designs is important for the success of a landing page, but copying is equally important- if not more so. An effective and compelling landing page can be built by using ‘the voice of the customer’. Many landing pages are flooded with buzzwords and terminology taken from sales training manuals. Conversion rates can be increased by interacting with customers in their language.
Mobile-Friendly Page Landing Forms
Mobile ads are effective as they appeal to the customers to buy something instantly. This also means that you need to put some extra effort to make it easy for the customers to convert on the go.
Position of Forms
Focusing on the position of forms on the landing page is highly important but few marketers tend to avoid it. Form position consideration has undoubtedly resulted in high conversion rates.
Changing the Sign-up Flow
It is said that small optimizations yield small results. Changing button colors and font-kerning is the sheer wastage of time as you miss out on huge conversions. Big changes are required to see big results.
Message Consistently Between Ads and Landing Pages
This may seem easy but many advertisers fail drastically at it. If there is no link between what the ad and landing page delivers, you may end up breaking your URL making things worse for yourself. The matching ad and landing page message results in a smooth user experience. Don’t forget to keep your messaging consistent.
Use New Ad formats
Today, you can use new ad formats and get rid of landing pages altogether. There are several ad formats available that significantly reduce the use of landing pages. They don’t affect your conversion rates and are more effective than traditional landing pages. You can be ahead in the competition.
Killer Call to Action
Using ‘submit’ as your action call is now outdated. Calls to Action eliminate the difference between bounce and conversion. Having a good CTA is important for your landing page.
Conclusion- Landing pages have helped businesses to flourish a great deal and produce large amounts of sales. But, with the introduction of new ad formats, the need for landing pages has decreased manifolds.