Once a business has a website and has a good amount of traffic, it has to think of ways to convert these visitors and the audience interested.
If your website has a lot of visitors, but the conversion and sales aren’t up to a point, you ought to consider Internet Marketing Strategies to drive sales and conversions.
At last conversion is that what matters.
Here are some of the most important strategies to convert new and regular visitors.
1. Create convincing videos for your brand
Most often, brands employ resources in creating videos of testimonies or even reviews of their products. This is because customers increasingly rely on these videos and testimonies, and it allows them to trust a brand or a product a lot more than before. Most brands also collaborate with social media influencers to not only produce creative content but to attract new audiences.
2. Smart Pop-ups
Some websites have a wheel of Fortune as a discount coupon on signing a newsletter. People generally don’t like signing up for flooding their inbox with promotional emails but get tempted to try their luck. This is an example of a smart pop-up. There are many kinds of smart pop-ups that must be used to the most creative extent possible. Be it an offer after signing the newsletter or a pop-up with the name of the newest purchase or entry, delayed or exit pop-ups. Either way, these can be used alternatively, and the customer behavior will help you map which pop-ups have been more successful than the others.
3. User interactive emails
Your promotional emails are supposed to be just as convincing as your website or your offer pop-ups. As mentioned earlier, newsletters can get very frustrating and almost end up unopened for a large number of customers. To ensure that the customer feels the need to use the reward or discount, you can use quizzes or puzzles to engage them as well.
4. Set Up a live-chat
A good live chat can be the saving grace for visitors who still aren’t convinced entirely. A live chat promises the highest amount of satisfaction, as seen in past statistics as well. It’s important to make the customer feel valued and listened to. Also, the immediacy of modern-day requires such services to ensure every minute is tapped into as visitors will not necessarily remember to come back to your website or contact you for similar queries. Also, a live chat needs to be good enough as well. a generic live chat with very formal messages that don’t necessarily answer the query or solve a problem may end up annoying a visitor more than being of help.
Having considered the above, you’re safe to go ahead and create your strategies based on your website content. But ensure that you keep the visitors entertained and create a demand to ensure that the visitor is converted to a customer. After all, the need for a website is to convert.