Influencer marketing means having an influencer to promote your brand, increase exposure to the audience and help you sell more products. If you have inspired people to follow you, you have exercised influence. It was limited to celebrities and top-notch bloggers a decade ago. Now, the numbers of such influencers have risen, saturating the market and eventually getting caught up in fraud. All small and big businesses are using influencers to promote their services.
Influencer marketing works because of the trust that social influencers have built up with their following and followers. The brand partnership has turned influencer marketing into a full-time career if you play your cards right. The industry has revolutionized the way brands stay connected with shoppers.
Why are influencers a popular choice for business?
Influencers come with a lot of diversity and they are relatable to many. A beauty brand may employ MAC while a health brand would want to go for Kayla Itsines. The options seem to be never-ending in the era of social media. Influencers are trendsetters who effectively reach your target audience and regulate purchasing decisions. They help you expand your brand reach by providing valuable content ensuring valuable partnership on both sides. Marketers can highly benefit themselves through influencer accounts with more than 2.5 million followers. Investing in influencer marketing is a long-term relationship and it takes time to strengthen the bond between the brand and its consumers.
Mega, Macro, and Micro-influencers
Mega: 1 million followers, Macro: 100,000 – 1 million followers and Micro: 10,000- 100,000 followers.
Mega influencers are mostly celebrities and internet personalities. Working with them is a good option if mass brand awareness is your goal. Brands need to watch out if they can afford them or not.
Macro influencers offer the best of both worlds. They have a large and engaged audience and understand their target audience inside out. They prioritize maintaining strong connections with their followers.
Micro-influencers are more trusted by the audience for relevant brands and their product information. People can work with them at minimal investment and have better engagement rates for their audience.
How do influencers work?
Giveaways, Social Media Takeover, sponsoring content, Affiliate marketing, and Brand Ambassadors are some of the ways influencers use to increase engagement with a certain brand.
- Influencers use their power and influence on social media to facilitate Giveaways. They host a contest to promote the brand and ask their followers to like, share and comment to win the contest. Giveaways are inexpensive with low cost and organization.
- Takeovers help the audience build personal connections with the brand. Influencers should be carefully chosen for this type of promotion.
- Paid partnerships are also an effective way for brand promotion. The brand pays for the service and the influencer publishes the content on social media.
Conclusion– Influencer marketing has succeeded in providing brands with efficient and focused steps to reach targeted audiences. Overall, it is the fastest-growing marketing in the industry and is continuing to expand further.