{"id":1272,"date":"2025-04-17T13:02:51","date_gmt":"2025-04-17T13:02:51","guid":{"rendered":"https:\/\/digitofy.com\/blog\/?post_type=web-story&#038;p=1272"},"modified":"2025-04-17T13:02:51","modified_gmt":"2025-04-17T13:02:51","slug":"redtape-marketing-strategy-from-aspirational-to-affordable","status":"publish","type":"web-story","link":"https:\/\/digitofy.com\/blog\/web-stories\/redtape-marketing-strategy-from-aspirational-to-affordable\/","title":{"rendered":"REDTAPE Marketing Strategy: From Aspirational to Affordable."},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto\" 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publisher-logo-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-digilogo-removebg-previews.webp\" title=\"REDTAPE Marketing Strategy: From Aspirational to Affordable.\" poster-portrait-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2024\/06\/cropped-Affiliate-Marketing-101-What-it-is-and-How-to-Get-Started.jpg\"><amp-story-page id=\"6ebd12ca-4349-4446-87ea-a2432e84ee0f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#262626\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6d0e60bf-82c6-480c-a0dc-8a14a67a2e5a\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2268&amp;h=4032&amp;fit=max\" alt=\"A person laying on the ground with their feet up\" srcSet=\"https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2268&amp;h=4032&amp;fit=max 2268w,https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1814&amp;h=3225&amp;fit=max 1814w,https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1360&amp;h=2418&amp;fit=max 1360w,https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=907&amp;h=1612&amp;fit=max 907w,https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=453&amp;h=805&amp;fit=max 453w,https:\/\/images.unsplash.com\/photo-1738737021573-01542c624113?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=604&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:4.12621%;top:20.06472%;width:91.74757%;height:24.11003%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5291005291005291% 0.5291005291005291% 0.5291005291005291% 0.5291005291005291% \/ 1.342281879194631% 1.342281879194631% 1.342281879194631% 1.342281879194631%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-619f70df-4a8b-430e-b2cf-a0664476b344\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09350198412698367% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.631068em;line-height:1.19;text-align:center;padding:1.0582010582010581% 2.1164021164021163%;color:#000000\"><span>Crafting Success: REDTAPE&#8217;s Winning Marketing Strategy<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fd7e8c9f-9675-44c6-9b3e-27aa37647305\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c0c0c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8908ebe9-7496-48f6-afc8-398f63cbd10e\">\n<div style=\"position:absolute;width:196.30836%;height:100%;left:-48.15418%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4407&amp;h=3991&amp;fit=max\" alt=\"person wearing green Nike sneakers jumping on water\" srcSet=\"https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4407&amp;h=3991&amp;fit=max 4407w,https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3525&amp;h=3192&amp;fit=max 3525w,https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2644&amp;h=2394&amp;fit=max 2644w,https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1762&amp;h=1596&amp;fit=max 1762w,https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=881&amp;h=798&amp;fit=max 881w,https:\/\/images.unsplash.com\/photo-1529810313688-44ea1c2d81d3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=308&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 89vh, 197vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:6.79612%;top:50%;width:86.16505%;height:20.71197%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5633802816901409% 0.5633802816901409% 0.5633802816901409% 0.5633802816901409% \/ 1.5625% 1.5625% 1.5625% 1.5625%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-fb17c5d9-0916-474c-a41c-acb45210da45\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12764084507042253% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.809061em;line-height:1.19;text-align:center;padding:1.1267605633802817% 2.2535211267605635%;color:#000000\"><span>What&#8217;s New with REDTAPE<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8e8bce6e-d927-473d-b8c3-93d81a3132cc\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c00c26\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d4ff6118-03ec-4cab-826c-032cb7c2bcc9\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5472&amp;h=3648&amp;fit=max\" alt=\"unpaired red Nike sneaker\" srcSet=\"https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5472&amp;h=3648&amp;fit=max 5472w,https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4377&amp;h=2918&amp;fit=max 4377w,https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3283&amp;h=2189&amp;fit=max 3283w,https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2188&amp;h=1459&amp;fit=max 2188w,https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1094&amp;h=729&amp;fit=max 1094w,https:\/\/images.unsplash.com\/photo-1542291026-7eec264c27ff?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:4.36893%;top:12.13592%;width:91.01942%;height:42.55663%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5333333333333333% 0.5333333333333333% 0.5333333333333333% 0.5333333333333333% \/ 0.7604562737642585% 0.7604562737642585% 0.7604562737642585% 0.7604562737642585%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-6ee9823f-280d-49f1-8226-61991bd322c2\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" data-tooltip-icon=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2024\/02\/Day-52-From-Local-to-Global_-The-Marketing-Success-Story-of-Red-Tape-Footwear.jpg\" data-tooltip-text=\"REDTAPE Marketing Strategy: From Aspirational to Affordable.\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10149999999999958% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.679612em;line-height:1.19;text-align:center;padding:1.0666666666666667% 2.1333333333333333%;color:#000000\"><span>Strategically Blending the 4 Ps: How REDTAPE Hits the Marketing Sweet Spot<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"42248326-e49f-4ecd-8141-2823fe55c0a1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9c0a6\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6b57264c-67c3-42fb-91e7-47c807210565\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4431&amp;h=2954&amp;fit=max\" alt=\"unpaired white, gray, and blue Nike Air Max 90 shoe\" srcSet=\"https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4431&amp;h=2954&amp;fit=max 4431w,https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3544&amp;h=2363&amp;fit=max 3544w,https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2658&amp;h=1772&amp;fit=max 2658w,https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1772&amp;h=1181&amp;fit=max 1772w,https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=886&amp;h=591&amp;fit=max 886w,https:\/\/images.unsplash.com\/photo-1511556532299-8f662fc26c06?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:17.63754%;width:82.28155%;height:39.32039%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5899705014749262% 0.5899705014749262% 0.5899705014749262% 0.5899705014749262% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-49656618-f62c-4298-a036-b589532781d7\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" data-tooltip-icon=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2024\/02\/Day-52-From-Local-to-Global_-The-Marketing-Success-Story-of-Red-Tape-Footwear.jpg\" data-tooltip-text=\"REDTAPE Marketing Strategy: From Aspirational to Affordable.\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10425884955752161% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.631068em;line-height:1.19;text-align:center;padding:1.1799410029498525% 2.359882005899705%;color:#000000\"><span>Mixing Premium Appeal with Value Pricing Product Portfolio: Catering to Diverse Styles<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"02ed7753-8653-4558-94df-923267007877\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#595959\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dee5103b-3fd3-4cb0-96fb-edd698cf4024\">\n<div style=\"position:absolute;width:133.33334%;height:100%;left:-16.66667%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3024&amp;h=4032&amp;fit=max\" alt=\"pair of white Nike high-top shoes\" srcSet=\"https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3024&amp;h=4032&amp;fit=max 3024w,https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2419&amp;h=3225&amp;fit=max 2419w,https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1814&amp;h=2419&amp;fit=max 1814w,https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1209&amp;h=1612&amp;fit=max 1209w,https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=604&amp;h=805&amp;fit=max 604w,https:\/\/images.unsplash.com\/photo-1512374382149-233c42b6a83b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxyZWR0YXBlJTIwc2hvZXN8ZW58MHx8fHwxNzQ0ODkzNDc5fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=453&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 60vh, 134vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.76699%;top:20.55016%;width:84.46602%;height:27.02265%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5747126436781609% 0.5747126436781609% 0.5747126436781609% 0.5747126436781609% \/ 1.1976047904191618% 1.1976047904191618% 1.1976047904191618% 1.1976047904191618%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-6dc98d95-ff0f-426c-9b68-7407a9cd1626\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11458333333333325% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.711974em;line-height:1.19;text-align:center;padding:1.1494252873563218% 2.2988505747126435%;color:#000000\"><span>Strategically Outmanoeuvring the Competition<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"67f435f6-8030-4ba1-beb0-68db933bf915\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#262626\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-be96eaf3-c4e4-439b-9828-e9562454d6ca\">\n<div style=\"position:absolute;width:266.72343%;height:100%;left:-83.36172%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4699&amp;h=3132&amp;fit=max\" alt=\"black and white New Balance low-top sneaker\" srcSet=\"https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4699&amp;h=3132&amp;fit=max 4699w,https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3759&amp;h=2505&amp;fit=max 3759w,https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2819&amp;h=1879&amp;fit=max 2819w,https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1879&amp;h=1252&amp;fit=max 1879w,https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=939&amp;h=626&amp;fit=max 939w,https:\/\/images.unsplash.com\/photo-1539185441755-769473a23570?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:4.61165%;top:15.04854%;width:91.01942%;height:34.46602%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5333333333333333% 0.5333333333333333% 0.5333333333333333% 0.5333333333333333% \/ 0.9389671361502347% 0.9389671361502347% 0.9389671361502347% 0.9389671361502347%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-b7fcc20f-f964-4f79-9b5f-9c4a211a7176\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10391666666666594% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.695793em;line-height:1.19;text-align:center;padding:1.0666666666666667% 2.1333333333333333%;color:#000000\"><span>Metro Shoes &#8211; A Legacy Leader Focused on Business Class<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4d27541e-4749-49d8-9622-f2e79feb2284\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4ca607f7-96d0-4533-bf2e-e51084d3936f\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3000&amp;h=3000&amp;fit=max\" alt=\"unpaired gray Nike running shoe\" srcSet=\"https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3000&amp;h=3000&amp;fit=max 3000w,https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=2400&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1800&amp;h=1800&amp;fit=max 1800w,https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1200&amp;h=1200&amp;fit=max 1200w,https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=600&amp;h=600&amp;fit=max 600w,https:\/\/images.unsplash.com\/photo-1491553895911-0055eca6402d?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzUyOHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=340&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 80vh, 178vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.52427%;top:2.589%;width:86.16505%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5633802816901409% 0.5633802816901409% 0.5633802816901409% 0.5633802816901409% \/ 1.8518518518518516% 1.8518518518518516% 1.8518518518518516% 1.8518518518518516%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-238c4dd4-b158-4265-8a3d-a5ada37ee634\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10721830985915448% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.679612em;line-height:1.19;text-align:center;padding:1.1267605633802817% 2.2535211267605635%;color:#000000\"><span>Unique Marketing Strategies<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ac366caf-12de-482b-bc48-fae9c0eb91c2\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#594026\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-34aa5509-5982-40bf-8d0d-166a13fda73a\">\n<div style=\"position:absolute;width:236.8%;height:100%;left:-38.95556%;top:0%\" data-leaf-element=\"true\"><amp-img 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3196w,https:\/\/images.unsplash.com\/photo-1570464197285-9949814674a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxNXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2131&amp;h=1600&amp;fit=max 2131w,https:\/\/images.unsplash.com\/photo-1570464197285-9949814674a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxNXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1065&amp;h=800&amp;fit=max 1065w,https:\/\/images.unsplash.com\/photo-1570464197285-9949814674a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxNXx8cmVkdGFwZSUyMHNob2VzfGVufDB8fHx8MTc0NDg5MzQ3OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=255&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 107vh, 238vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:5.09709%;top:16.66667%;width:89.56311%;height:31.06796%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5420054200542005% 0.5420054200542005% 0.5420054200542005% 0.5420054200542005% \/ 1.0416666666666665% 1.0416666666666665% 1.0416666666666665% 1.0416666666666665%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-a5af891b-6795-4df6-9f0d-773887c9551b\"><a href=\"https:\/\/digitofy.com\/blog\/redtape-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1252540650406501% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica 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