{"id":1255,"date":"2025-04-11T12:42:07","date_gmt":"2025-04-11T12:42:07","guid":{"rendered":"https:\/\/digitofy.com\/blog\/?post_type=web-story&#038;p=1255"},"modified":"2025-04-11T12:42:07","modified_gmt":"2025-04-11T12:42:07","slug":"how-practo-became-a-digital-healthcare-leader-in-asia","status":"publish","type":"web-story","link":"https:\/\/digitofy.com\/blog\/web-stories\/how-practo-became-a-digital-healthcare-leader-in-asia\/","title":{"rendered":"How Practo Became a Digital Healthcare Leader in Asia"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto\" rel=\"stylesheet\"\/><link 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publisher-logo-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-digilogo-removebg-previews.webp\" title=\"How Practo Became a Digital Healthcare Leader in Asia\n\n\" poster-portrait-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2024\/06\/cropped-Affiliate-Marketing-101-What-it-is-and-How-to-Get-Started.jpg\"><amp-story-page id=\"006de883-9de1-4e57-bebe-ac99c86fa5cc\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c0c0c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ca8ab40a-110c-4053-a371-f64070776b10\">\n<div 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2457w,https:\/\/images.unsplash.com\/photo-1532938911079-1b06ac7ceec7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1843&amp;h=1037&amp;fit=max 1843w,https:\/\/images.unsplash.com\/photo-1532938911079-1b06ac7ceec7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1228&amp;h=691&amp;fit=max 1228w,https:\/\/images.unsplash.com\/photo-1532938911079-1b06ac7ceec7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=614&amp;h=345&amp;fit=max 614w,https:\/\/images.unsplash.com\/photo-1532938911079-1b06ac7ceec7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=191&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 143vh, 317vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:6.79612%;top:17.31392%;width:86.16505%;height:28.9644%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5633802816901409% 0.5633802816901409% 0.5633802816901409% 0.5633802816901409% \/ 1.1173184357541899% 1.1173184357541899% 1.1173184357541899% 1.1173184357541899%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-87f4d93d-cf60-4657-8919-1c251ac17801\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0919014084507037% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.1267605633802817% 2.2535211267605635%;color:#000000\"><span>Practo&#8217;s Path to Digital Domination: A Model for Healthcare Marketplaces<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"dab4632c-0a12-4769-8db5-d4e859eb085a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#595940\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div 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5184w,https:\/\/images.unsplash.com\/photo-1576091160550-2173dba999ef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4147&amp;h=2765&amp;fit=max 4147w,https:\/\/images.unsplash.com\/photo-1576091160550-2173dba999ef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3110&amp;h=2073&amp;fit=max 3110w,https:\/\/images.unsplash.com\/photo-1576091160550-2173dba999ef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2073&amp;h=1382&amp;fit=max 2073w,https:\/\/images.unsplash.com\/photo-1576091160550-2173dba999ef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1036&amp;h=691&amp;fit=max 1036w,https:\/\/images.unsplash.com\/photo-1576091160550-2173dba999ef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:76.69903%;height:20.06472%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6129032258064515% 1.6129032258064515% 1.6129032258064515% 1.6129032258064515%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-4014e1b5-fd8e-4df6-a7c5-7893a0a52f25\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13765822784810086% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.776699em;line-height:1.19;text-align:center;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>What&#8217;s New with Practo?<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7a66fda9-4a8a-42b1-aff3-0b34a68cfec1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9d9c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8492d29a-3255-45f3-a4e2-2e91cda9543b\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4800&amp;h=4800&amp;fit=max\" alt=\"people in white shirt holding clear drinking glasses\" srcSet=\"https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4800&amp;h=4800&amp;fit=max 4800w,https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3840&amp;h=3840&amp;fit=max 3840w,https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2880&amp;h=2880&amp;fit=max 2880w,https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1920&amp;h=1920&amp;fit=max 1920w,https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=960&amp;h=960&amp;fit=max 960w,https:\/\/images.unsplash.com\/photo-1579684385127-1ef15d508118?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=340&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 80vh, 178vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:28.80259%;width:77.6699%;height:35.76052%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 0.904977375565611% 0.904977375565611% 0.904977375565611% 0.904977375565611%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-4e24bebe-c21f-4ce6-837d-aead384e9364\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10195312499999942% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.25% 2.5%;color:#000000\"><span>Practo&#8217;s Marketing Mix: The Ingredients Driving This Healthcare Marketplace<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"992b45d9-d57a-4342-9cd8-cf842305bcef\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a6a6a6\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7c5b2de0-24da-46de-a6fa-ecde25a405f2\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3712&amp;h=5568&amp;fit=max\" alt=\"person in blue denim jeans with gray and black metal padlock\" srcSet=\"https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3712&amp;h=5568&amp;fit=max 3712w,https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2969&amp;h=4454&amp;fit=max 2969w,https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2227&amp;h=3341&amp;fit=max 2227w,https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1484&amp;h=2226&amp;fit=max 1484w,https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=742&amp;h=1113&amp;fit=max 742w,https:\/\/images.unsplash.com\/photo-1584467735871-8e85353a8413?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxoZWFsdGhjYXJlfGVufDB8fHx8MTc0NDMwNzcwNHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:61.8123%;width:76.69903%;height:35.92233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 0.9009009009009009% 0.9009009009009009% 0.9009009009009009% 0.9009009009009009%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-f5224095-ffc1-4018-80d4-78153e7804ba\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10324367088607536% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>Product Strategy: Tackling Fragmentation for a Seamless Experience<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"58f91f75-a99b-4bc0-b1e9-7f22a8e499a7\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-33de9b86-3cbc-4121-b2e8-ee4dcac60102\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max\" alt=\"a woman in a white shirt holding a stethoscope\" srcSet=\"https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max 4000w,https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3200&amp;h=4800&amp;fit=max 3200w,https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=3600&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1600&amp;h=2400&amp;fit=max 1600w,https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=800&amp;h=1200&amp;fit=max 800w,https:\/\/images.unsplash.com\/photo-1638202993928-7267aad84c31?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxN3x8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:19.41748%;top:53.23625%;width:61.16505%;height:35.76052%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7936507936507936% 0.7936507936507936% 0.7936507936507936% 0.7936507936507936% \/ 0.904977375565611% 0.904977375565611% 0.904977375565611% 0.904977375565611%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-a4192296-ecc0-4e1e-8bf2-e9a181472739\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12946428571428498% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.5873015873015872% 3.1746031746031744%;color:#000000\"><span>Pricing Model: Tactical Freemium for Explosive User Acquisition<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"37bfbcba-3f4a-4920-bc20-42f0f27dc557\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#262626\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3c830603-6113-492b-8a5d-09b742ea0745\">\n<div style=\"position:absolute;width:266.40027%;height:100%;left:-10%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3000&amp;h=2002&amp;fit=max\" alt=\"woman in black shirt holding white printer paper\" srcSet=\"https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3000&amp;h=2002&amp;fit=max 3000w,https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=1602&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1800&amp;h=1201&amp;fit=max 1800w,https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1200&amp;h=801&amp;fit=max 1200w,https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=600&amp;h=400&amp;fit=max 600w,https:\/\/images.unsplash.com\/photo-1612277795009-f95f2e8c4a02?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MDR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.29126%;top:22.65372%;width:69.41748%;height:42.71845%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6993006993006993% 0.6993006993006993% 0.6993006993006993% 0.6993006993006993% \/ 0.7575757575757576% 0.7575757575757576% 0.7575757575757576% 0.7575757575757576%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-a10c22fd-b292-4be1-b8f8-6d6c818b9153\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11407342657342592% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.3986013986013985% 2.797202797202797%;color:#000000\"><span>Placement Strategy: Multi-Channel Distribution for Credibility &amp; Volume<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"10cb5a0e-a640-4d5e-9b63-6278024ef9fc\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#262626\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1e2ae6f3-7ea6-4a05-ba3b-b60ff62b1109\">\n<div style=\"position:absolute;width:266.37713%;height:100%;left:-83.18856%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7360&amp;h=4912&amp;fit=max\" alt=\"woman in black crew neck t-shirt wearing white face mask\" srcSet=\"https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7360&amp;h=4912&amp;fit=max 7360w,https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5888&amp;h=3930&amp;fit=max 5888w,https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4416&amp;h=2947&amp;fit=max 4416w,https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2944&amp;h=1965&amp;fit=max 2944w,https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1472&amp;h=982&amp;fit=max 1472w,https:\/\/images.unsplash.com\/photo-1612277795421-9bc7706a4a34?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMXx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:14.23948%;width:71.60194%;height:35.76052%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.904977375565611% 0.904977375565611% 0.904977375565611% 0.904977375565611%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-18b97898-263f-4851-a38b-7c7f951f48a0\"><a href=\"https:\/\/digitofy.com\/blog\/practos-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11059322033898243% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.3559322033898304% 2.711864406779661%;color:#000000\"><span>Promotion Strategy: Clinical Focus to Foster Consumer Trust &amp; Preference<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3905e11f-b4a0-4f8b-b79f-eda177b76c4e\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#0c2640\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-faa4b26c-3b0d-461a-92d2-313ab6d7a1ef\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1639154968821-6dbc3efb8d23?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyNnx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max\" alt=\"two surgeons performing surgery on a patient in a hospital\" srcSet=\"https:\/\/images.unsplash.com\/photo-1639154968821-6dbc3efb8d23?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyNnx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max 4000w,https:\/\/images.unsplash.com\/photo-1639154968821-6dbc3efb8d23?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyNnx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3200&amp;h=4800&amp;fit=max 3200w,https:\/\/images.unsplash.com\/photo-1639154968821-6dbc3efb8d23?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyNnx8aGVhbHRoY2FyZXxlbnwwfHx8fDE3NDQzMDc3MTh8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=3600&amp;fit=max 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