{"id":1217,"date":"2025-04-01T06:10:06","date_gmt":"2025-04-01T06:10:06","guid":{"rendered":"https:\/\/digitofy.com\/blog\/?post_type=web-story&#038;p=1217"},"modified":"2025-04-01T06:10:06","modified_gmt":"2025-04-01T06:10:06","slug":"octave-ludhiana-to-250-cr-brand-youth-captivation-digitofy","status":"publish","type":"web-story","link":"https:\/\/digitofy.com\/blog\/web-stories\/octave-ludhiana-to-250-cr-brand-youth-captivation-digitofy\/","title":{"rendered":"Octave: Ludhiana to 250 Cr Brand &#8211; Youth Captivation | Digitofy"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto\" 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publisher-logo-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-digilogo-removebg-previews.webp\" title=\"Octave: Ludhiana to 250 Cr Brand - Youth Captivation | Digitofy\" poster-portrait-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2024\/06\/cropped-Affiliate-Marketing-101-What-it-is-and-How-to-Get-Started.jpg\"><amp-story-page id=\"de1c53c7-ee46-4797-b87e-c1789d417afb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0bb4dbc4-127a-4e37-915e-babfda255da4\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4080&amp;h=2720&amp;fit=max\" alt=\"closeup of hanged shirts on rack\" srcSet=\"https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4080&amp;h=2720&amp;fit=max 4080w,https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3264&amp;h=2176&amp;fit=max 3264w,https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2448&amp;h=1632&amp;fit=max 2448w,https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1632&amp;h=1088&amp;fit=max 1632w,https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=816&amp;h=544&amp;fit=max 816w,https:\/\/images.unsplash.com\/photo-1489987707025-afc232f7ea0f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:5.09709%;top:23.6246%;width:90.04854%;height:37.37864%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5390835579514826% 0.5390835579514826% 0.5390835579514826% 0.5390835579514826% \/ 0.8658008658008658% 0.8658008658008658% 0.8658008658008658% 0.8658008658008658%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-c9b88058-03c6-4001-840a-cb6d78d0805d\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0903807277628034% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.598706em;line-height:1.19;text-align:center;padding:1.078167115902965% 2.15633423180593%;color:#000000\"><span>Octave: From Ludhiana to a 250 Cr Brand &#8211; How They Captured the Youth Attention<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c8fc56ac-8853-4d56-b054-96261b2ea80b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#260c0c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c8a08c7d-b035-4609-8391-920ebc154a49\">\n<div style=\"position:absolute;width:118.66779%;height:100%;left:-9.33389%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3975&amp;h=5955&amp;fit=max\" alt=\"black and white floral long sleeve shirt\" srcSet=\"https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3975&amp;h=5955&amp;fit=max 3975w,https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3180&amp;h=4764&amp;fit=max 3180w,https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2385&amp;h=3573&amp;fit=max 2385w,https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1590&amp;h=2382&amp;fit=max 1590w,https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=795&amp;h=1191&amp;fit=max 795w,https:\/\/images.unsplash.com\/photo-1609709295948-17d77cb2a69b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=509&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:6.06796%;top:17.1521%;width:87.86408%;height:19.25566%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5524861878453038% 0.5524861878453038% 0.5524861878453038% 0.5524861878453038% \/ 1.680672268907563% 1.680672268907563% 1.680672268907563% 1.680672268907563%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-664d05ee-705c-492a-a069-cf1f26fef0d7\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11515883977900482% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.744337em;line-height:1.19;text-align:center;padding:1.1049723756906076% 2.209944751381215%;color:#000000\"><span>What&#8217;s New with<br \/>\nOCTAVE?<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"79fd3b53-52e1-4c67-a01f-1efb9d54e41d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#594040\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-643f21e5-7c2e-457f-8abf-89a62f2222d7\">\n<div style=\"position:absolute;width:255.1657%;height:100%;left:-77.58285%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5236&amp;h=3648&amp;fit=max\" alt=\"assorted-color textile lot\" srcSet=\"https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5236&amp;h=3648&amp;fit=max 5236w,https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4188&amp;h=2918&amp;fit=max 4188w,https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3141&amp;h=2188&amp;fit=max 3141w,https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2094&amp;h=1459&amp;fit=max 2094w,https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1047&amp;h=729&amp;fit=max 1047w,https:\/\/images.unsplash.com\/photo-1517472292914-9570a594783b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=237&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 115vh, 255vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.76699%;top:17.96117%;width:80.58252%;height:10.35599%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6024096385542169% 0.6024096385542169% 0.6024096385542169% 0.6024096385542169% \/ 3.125% 3.125% 3.125% 3.125%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-81ad989a-ab91-4375-a298-96de1ffc411d\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12829442771084332% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.760518em;line-height:1.19;text-align:left;padding:1.2048192771084338% 2.4096385542168677%;color:#000000\"><span>Buyer Persona<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"97db6cc2-7eba-49ee-b79e-a80064e87648\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9d9d9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-36cfa0d6-bfd2-4d9e-a581-2be3d6651006\">\n<div style=\"position:absolute;width:266.30256%;height:100%;left:-83.15128%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5851&amp;h=3906&amp;fit=max\" alt=\"white hotel-printed crew-neck shirt on black surface\" srcSet=\"https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5851&amp;h=3906&amp;fit=max 5851w,https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4680&amp;h=3124&amp;fit=max 4680w,https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3510&amp;h=2343&amp;fit=max 3510w,https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2340&amp;h=1562&amp;fit=max 2340w,https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1170&amp;h=781&amp;fit=max 1170w,https:\/\/images.unsplash.com\/photo-1529374255404-311a2a4f1fd9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.76699%;top:32.52427%;width:84.46602%;height:24.75728%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5747126436781609% 0.5747126436781609% 0.5747126436781609% 0.5747126436781609% \/ 1.3071895424836601% 1.3071895424836601% 1.3071895424836601% 1.3071895424836601%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-3b61bd59-74a6-41cc-ba91-dac2812c45de\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10416666666666584% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.647249em;line-height:1.19;text-align:center;padding:1.1494252873563218% 2.2988505747126435%;color:#000000\"><span>Strategic pricing tactics OCTAVE deploys include:<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"27b63d35-72f7-40a8-9ab4-3a324994b999\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a6a68c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-37b27520-37ee-42e7-bf39-6da0439e9506\">\n<div style=\"position:absolute;width:118.53028%;height:100%;left:-9.26514%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3361&amp;h=5041&amp;fit=max\" alt=\"blue dress shirt on chair\" srcSet=\"https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3361&amp;h=5041&amp;fit=max 3361w,https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2688&amp;h=4032&amp;fit=max 2688w,https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2016&amp;h=3024&amp;fit=max 2016w,https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1344&amp;h=2016&amp;fit=max 1344w,https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=672&amp;h=1008&amp;fit=max 672w,https:\/\/images.unsplash.com\/photo-1558171813-4c088753af8f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:16.50485%;top:21.19741%;width:67.23301%;height:17.79935%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7220216606498195% 0.7220216606498195% 0.7220216606498195% 0.7220216606498195% \/ 1.8181818181818181% 1.8181818181818181% 1.8181818181818181% 1.8181818181818181%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-b3405f99-bb81-42aa-92a3-1e2b5d08548f\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1406814079422373% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.695793em;line-height:1.19;text-align:center;padding:1.444043321299639% 2.888086642599278%;color:#000000\"><span>Competitor Analysis<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"afd223da-57d7-4846-afdf-3dc777da582c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9c08c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6864771a-b786-4e90-9d8c-787dadba65db\">\n<div style=\"position:absolute;width:237.03704%;height:100%;left:-68.51852%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3264&amp;h=2448&amp;fit=max\" alt=\"pair of white low-top sneakers on brown sand\" srcSet=\"https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3264&amp;h=2448&amp;fit=max 3264w,https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2611&amp;h=1958&amp;fit=max 2611w,https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1958&amp;h=1469&amp;fit=max 1958w,https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1305&amp;h=979&amp;fit=max 1305w,https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=652&amp;h=489&amp;fit=max 652w,https:\/\/images.unsplash.com\/photo-1432712641917-22ce322ab531?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=255&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 107vh, 238vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:17.31392%;width:85.43689%;height:15.85761%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5681818181818182% 0.5681818181818182% 0.5681818181818182% 0.5681818181818182% \/ 2.0408163265306123% 2.0408163265306123% 2.0408163265306123% 2.0408163265306123%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-38a6f475-575f-4a40-b06f-cdb78c545bcf\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09783380681818166% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.614887em;line-height:1.19;text-align:center;padding:1.1363636363636365% 2.272727272727273%;color:#000000\"><span>The OCTAVE Marketing Strategy<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9204ea74-8cbd-4b99-895a-883b7124532c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#8c590c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ebf4e1ce-9a19-4b00-8744-146c76fced0e\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2176&amp;h=3264&amp;fit=max\" alt=\"person holding sweatshirt\" srcSet=\"https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2176&amp;h=3264&amp;fit=max 2176w,https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1740&amp;h=2610&amp;fit=max 1740w,https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1305&amp;h=1958&amp;fit=max 1305w,https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=870&amp;h=1305&amp;fit=max 870w,https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=435&amp;h=653&amp;fit=max 435w,https:\/\/images.unsplash.com\/photo-1565548058654-6ba93b5e3135?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Y2xvdGhzfGVufDB8fHx8MTc0MzQ4NTkyMXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.25243%;top:33.49515%;width:83.25243%;height:22.97735%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 1.4084507042253522% 1.4084507042253522% 1.4084507042253522% 1.4084507042253522%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-8fd8add6-5df3-41ca-bc42-5564cb0e4c58\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0977587463556853% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.598706em;line-height:1.19;text-align:center;padding:1.1661807580174928% 2.3323615160349855%;color:#000000\"><span>Leveraging<br \/>\nDigital to Reach Young Consumers<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f208fef8-9bc2-4c22-a5df-554d7b98861f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#8c8c8c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-38826ec2-25c7-4df0-9f92-fce7dc61b76f\">\n<div style=\"position:absolute;width:118.74214%;height:100%;left:-9.37107%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1613387945987-2d5f05a1ab8b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2832&amp;h=4240&amp;fit=max\" alt=\"brown and white stratocaster electric guitar\" srcSet=\"https:\/\/images.unsplash.com\/photo-1613387945987-2d5f05a1ab8b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2832&amp;h=4240&amp;fit=max 2832w,https:\/\/images.unsplash.com\/photo-1613387945987-2d5f05a1ab8b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxjbG90aHN8ZW58MHx8fHwxNzQzNDg1OTIxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2265&amp;h=3391&amp;fit=max 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disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.76699%;top:12.94498%;width:84.46602%;height:22.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5747126436781609% 0.5747126436781609% 0.5747126436781609% 0.5747126436781609% \/ 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-a5264098-a6a3-4b76-87a2-2fcb88eb68e9\"><a href=\"https:\/\/digitofy.com\/blog\/octave-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 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