{"id":1102,"date":"2025-02-27T11:43:28","date_gmt":"2025-02-27T11:43:28","guid":{"rendered":"https:\/\/digitofy.com\/blog\/?post_type=web-story&#038;p=1102"},"modified":"2025-02-27T11:43:28","modified_gmt":"2025-02-27T11:43:28","slug":"relaxo-indias-leading-affordable-footwear-brand-growth-strategy","status":"publish","type":"web-story","link":"https:\/\/digitofy.com\/blog\/web-stories\/relaxo-indias-leading-affordable-footwear-brand-growth-strategy\/","title":{"rendered":"RELAXO: India\u2019s Leading Affordable Footwear Brand | Growth &#038; Strategy"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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standalone=\"\" publisher=\"Digitofy\" publisher-logo-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-digilogo-removebg-previews.webp\" title=\"RELAXO: India\u2019s Leading Affordable Footwear Brand | Growth &amp; Strategy\" poster-portrait-src=\"https:\/\/digitofy.com\/blog\/wp-content\/uploads\/2024\/06\/cropped-9-Skills-You-Need-To-Become-a-Great-Social-Media-Manager.jpg\"><amp-story-page id=\"9f479950-1e3c-4696-aaa6-01ca37e194ff\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9d9d9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-45dbc239-411c-4f77-8d5f-e8e7ef9a2794\">\n<div 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2103w,https:\/\/images.unsplash.com\/photo-1562183241-b937e95585b6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1402&amp;h=1752&amp;fit=max 1402w,https:\/\/images.unsplash.com\/photo-1562183241-b937e95585b6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=701&amp;h=876&amp;fit=max 701w,https:\/\/images.unsplash.com\/photo-1562183241-b937e95585b6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=425&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 64vh, 142vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:2.6699%;top:37.70227%;width:94.90291%;height:19.57929%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5115089514066496% 0.5115089514066496% 0.5115089514066496% 0.5115089514066496% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-4936961e-cde7-4ad1-8321-7f7919b1a0cd\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.07185102301790289% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.501618em;line-height:1.19;text-align:center;padding:1.0230179028132993% 2.0460358056265986%;color:#000000\"><span>Relaxo: India&#8217;s Leading Footwear Brand with Star-Studded Marketing<\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"aeb28b22-b862-487e-9e6a-236ebe0615b6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4da82c75-afbc-4c98-9ea9-599af6477842\">\n<div style=\"position:absolute;width:254.62223%;height:100%;left:-45.08889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5729&amp;h=4000&amp;fit=max\" alt=\"white and black nike air force 1 low\" srcSet=\"https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5729&amp;h=4000&amp;fit=max 5729w,https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4583&amp;h=3200&amp;fit=max 4583w,https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3437&amp;h=2400&amp;fit=max 3437w,https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2291&amp;h=1600&amp;fit=max 2291w,https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1145&amp;h=799&amp;fit=max 1145w,https:\/\/images.unsplash.com\/photo-1587563871167-1ee9c731aefb?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyM3x8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2NDc4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=237&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 115vh, 255vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.95146%;top:4.85437%;width:80.09709%;height:18.93204%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6060606060606061% 0.6060606060606061% 0.6060606060606061% 0.6060606060606061% \/ 1.7094017094017095% 1.7094017094017095% 1.7094017094017095% 1.7094017094017095%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-79ace9a7-be43-445f-bf54-a2538132b4ba\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1263257575757568% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.744337em;line-height:1.19;text-align:center;padding:1.2121212121212122% 2.4242424242424243%;color:#000000\"><span>What&#8217;s New with RELAXO?<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"65cec4d3-9792-4323-9bd2-ec5ce42aebce\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#595959\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div 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2560w,https:\/\/images.unsplash.com\/photo-1588361861040-ac9b1018f6d5?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1920&amp;h=2400&amp;fit=max 1920w,https:\/\/images.unsplash.com\/photo-1588361861040-ac9b1018f6d5?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1280&amp;h=1600&amp;fit=max 1280w,https:\/\/images.unsplash.com\/photo-1588361861040-ac9b1018f6d5?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=640&amp;h=800&amp;fit=max 640w,https:\/\/images.unsplash.com\/photo-1588361861040-ac9b1018f6d5?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=425&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 64vh, 142vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.25243%;top:2.10356%;width:83.25243%;height:16.99029%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 1.9047619047619049% 1.9047619047619049% 1.9047619047619049% 1.9047619047619049%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-c1215aaf-0dc3-4588-9641-928d8ea12f68\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10568513119533443% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.647249em;line-height:1.19;text-align:center;padding:1.1661807580174928% 2.3323615160349855%;color:#000000\"><span>Rural Residents &amp; Factory Worker<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8e4c1bdf-481d-4e4a-ac8f-aa53617f1ace\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#737373\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f46ec6bc-20ae-4c86-a094-d42245a20660\">\n<div style=\"position:absolute;width:133.64198%;height:100%;left:-16.82099%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3464&amp;h=4608&amp;fit=max\" alt=\"black and red nike basketball shoes\" srcSet=\"https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3464&amp;h=4608&amp;fit=max 3464w,https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2771&amp;h=3686&amp;fit=max 2771w,https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2078&amp;h=2764&amp;fit=max 2078w,https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1385&amp;h=1842&amp;fit=max 1385w,https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=692&amp;h=921&amp;fit=max 692w,https:\/\/images.unsplash.com\/photo-1602596532816-a5a81fd92c84?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=452&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 60vh, 134vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:75.48544%;height:16.99029%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 1.9047619047619049% 1.9047619047619049% 1.9047619047619049% 1.9047619047619049%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-9c7f507c-5a18-466e-a9ee-d1fe066a0b13\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11655948553054571% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.647249em;line-height:1.19;text-align:center;padding:1.2861736334405145% 2.572347266881029%;color:#000000\"><span>Urban Youth &amp; College Student<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8fdc0f1c-cf8c-442d-a694-289d20e2bb52\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c0d9d9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2b39e674-1adc-4f72-8091-42b16aadddfa\">\n<div style=\"position:absolute;width:316.03106%;height:100%;left:-65.79331%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5749&amp;h=3234&amp;fit=max\" alt=\"two unpaired brown and blue leather low-top sneakers\" srcSet=\"https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5749&amp;h=3234&amp;fit=max 5749w,https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4599&amp;h=2587&amp;fit=max 4599w,https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3449&amp;h=1940&amp;fit=max 3449w,https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2299&amp;h=1293&amp;fit=max 2299w,https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1149&amp;h=646&amp;fit=max 1149w,https:\/\/images.unsplash.com\/photo-1556774687-0e2fdd0116c0?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw5fHxmb290d2VhcnxlbnwwfHx8fDE3NDA2NTYxNTF8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=191&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 143vh, 317vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.49515%;top:2.26537%;width:83.25243%;height:25.08091%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 1.2903225806451613% 1.2903225806451613% 1.2903225806451613% 1.2903225806451613%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-550945da-a09f-4f6d-a83c-275d3ebaf566\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08190597667638493% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.501618em;line-height:1.19;text-align:center;padding:1.1661807580174928% 2.3323615160349855%;color:#000000\"><span>RELAXO&#8217;s Marketing Mix: Crafting the Right Strategy for Mass Market Success<\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6147e455-11bb-4fda-b252-9f6cdb6d383d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cba7b5fa-c130-4a49-9949-3dab5d012bd5\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2808&amp;h=1872&amp;fit=max\" alt=\"white adidas low-top sneakers\" srcSet=\"https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2808&amp;h=1872&amp;fit=max 2808w,https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2246&amp;h=1497&amp;fit=max 2246w,https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1684&amp;h=1123&amp;fit=max 1684w,https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1123&amp;h=749&amp;fit=max 1123w,https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=561&amp;h=374&amp;fit=max 561w,https:\/\/images.unsplash.com\/flagged\/photo-1556637640-2c80d3201be8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMHx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:1.94175%;width:75.48544%;height:22.65372%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 1.4285714285714286% 1.4285714285714286% 1.4285714285714286% 1.4285714285714286%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-a44c36b3-9526-4250-9c98-51704cb29cb2\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16318327974276536% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.906149em;line-height:1.19;text-align:center;padding:1.2861736334405145% 2.572347266881029%;color:#000000\"><span>Competitor Analysis<\/span><\/h1>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"841e12aa-276e-4522-911d-5b2ac813041b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3a60c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-06d393ff-2ba7-4ce9-b982-34397e4c56a8\">\n<div style=\"position:absolute;width:121.89995%;height:100%;left:-10.94998%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5792&amp;h=8447&amp;fit=max\" alt=\"unpaired maroon plimsoll on top of yellow textile\" srcSet=\"https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5792&amp;h=8447&amp;fit=max 5792w,https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4633&amp;h=6757&amp;fit=max 4633w,https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3475&amp;h=5068&amp;fit=max 3475w,https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2316&amp;h=3378&amp;fit=max 2316w,https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1158&amp;h=1689&amp;fit=max 1158w,https:\/\/images.unsplash.com\/photo-1525966222134-fcfa99b8ae77?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8Zm9vdHdlYXJ8ZW58MHx8fHwxNzQwNjU2MTUxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=496&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 55vh, 122vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:65.21036%;width:76.69903%;height:22.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-fde106a4-dd29-4e67-aec5-3cf2c1a1bb3d\"><a href=\"https:\/\/digitofy.com\/blog\/relaxo-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10324367088607536% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>The X-Factor Behind RELAXO&#8217;s 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