How RedBus Leveraged Technology for Revolutionizing Bus Travel in India!
What’s New with RedBus
Persona 1: Urban Tech-Savvy Traveler Demographic Profile:
Behavioural Attributes:
Motivations for Using RedBus:
Persona 2: Deal-Seeking Value Traveler Demographic Profile:
Marketing Mix
Competitor Analysis
Driving Disruption through Digital Marketing
Digital Adoption for Online Bus Booking
Search and Partnership Marketing
Trust and Reliability Messaging