10 Questions to Ask Before Hiring SEO Consultant

Before you finalize the SEO consultant for your business, you must ask certain questions in front of you, as search engines have become quite strict with the strategies you are following to improve your website ranking. Asking these 10 questions before hiring an SEO consultant will not only help you understand his potential but at the same time give him an expression that you are not new to the industry and can have a good understanding of how to move things forward.


  • Can you tell me about your last successful projects of the clients?

If the SEO consultant you plan to hire is reputable and trustworthy enough, he will be happy to share the list of his projects of former clients. Instead, he’ll be proud to share some of his notable accomplishments while working with these clients.


  • Will you be able to follow all the webmaster guidelines specified by search engines while developing my website?

You must hire a consultant who adheres to Google’s webmaster best practices that blocks certain SEO scams including spam, fake and hidden text links. If this guy doesn’t stick to all of these guidelines, it will be your biggest loss. Google bans sites that don’t honestly follow SEO ethics. This is the case with other search engines such as Yahoo and Bing.


  • How will you improve the search engine rankings of my website?

When you ask this, he must be able to explain all the strategies. Ask him how long it takes to improve your site’s ranking. Adopt a realistic, though the temporary deadline to reach your traffic goals or ratings that fit your type of business.


  • Can you ensure to place my website’s ranking in the first place in major search engines?

The first place in any of the search engines is simply not guaranteed. Those who immediately promise you this are not ethical enough and are simply misleading you.


  • Will you prepare the reports of the changes you make on my website?

SEO for your site requires a huge amount of change. This can be related to the coding, design, and content of your site. It is very important to know the exact changes that occur on your site from time to time and what is the point of them in ranking.


  • Do you have experience in optimizing the local search results?

It is very important to be at the top of searches for local search engines, especially for small businesses in the city. This is essential to attract clients in your area and you want your consultant to bring you local leads so that they can convert easily.


  • How will you analyze the success of the SEO campaigns you will run?

To find out how well your SEO consultant is performing, you need to analyze the quantity and quality of traffic coming to your site. Consultants should have good experience using Google Analytics which provides clear tracking of traffic, thus improvements in search engine rankings, links from other sites that bring traffic to their sites, and keywords that drive traffic to your site.


  • What will be your communication method and how often will you communicate?

Different consultants have different customer service patterns and standards. Make sure to find the person who best meets your business needs. It could be by email, calls, or Skype. Confirm when and how often you will be contacted for status updates.


  • What are your payment terms and fees?

It is important to know how much you will be charged and this is one of the basic questions to ask before hiring an SEO consultant. Project-based payments are one method and they are the most common in the industry. This can vary depending on the complexity and demand of the project.


  • What to do if we do not want to continue further?

It could be that either of you does not want to continue due to unavoidable circumstances. So, make sure that you know all the terms and conditions when you part ways. Make sure that the contract adheres to the fact that the changes made to your site will remain the same even after you are not together. Also, make sure there are no fees at the time of termination of the contract if this is done from your end.

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Abhishek Jain May 30, 2021 0 Comments

Precise Targeting is the Key to Success in Email Marketing

Spamming is a much bigger problem for email users in India than it is elsewhere. It was especially annoying until a few years ago when spam filters were not working as well as they do today. Some spammers keep trying to break the filter and most of them succeed in doing so.

This cycle of problems and solutions is a recurring theme in all parts of the business even though many organizations are striving to follow some of the best ways of marketing their email. The main focus of such good practices is to ensure that emails are directed to the right audience.


What is targeted Email Marketing?

Targeted email marketing sends targeted and personalized email campaigns to subscribers based on their categorized features, data such as profile, behaviour, location, etc.

By splitting your subscribers and sending targeted email campaigns, you can create a personalized message to go out to customers who fall into a particular category. The more details your sections contain, the more personal the message becomes.


Get higher open rates for your emailers

When you hire the services of a high digital marketing company, the rest is guaranteed that open prices for your emails will generate a very high response rate. Email vendors at Big Digital Marketing Companies follow good practices such as choosing a database carefully rather than sending emails in ‘fire and forget mode.

They always ensure that the email database is relevant to the stakeholders in your industry segment. Therefore, if you are in the business of producing industrial air compressors, vendors in such companies will only send your emails to industrial users.


Make sure you do not end up in a spam filter

It may seem absurd that emails do not match the recipients, they usually end up in their mailbox but that is what most email marketers send their emails to. Previously, when spam filters were not available or were currently unpopular, the poor recipient had to delete such spam by hand. Nowadays, it is almost impossible to enter the recipient’s mailbox without his or her consent.

The recipient will only accept the email if appropriate and give him or her something valuable. Therefore, the right message to the right recipient is very important in email marketing.


Email marketing is still very effective

Among all the digital marketing methods, email marketing is still very effective when used properly. Top Digital Marketing Companies have a very talented and experienced team of email marketers who can get the best results from email. They do not produce rare degrees to get good results.

All they do, stick to the basics and that’s keeping the database directly targeted to people who can find a useful email message. When done, the database may shrink but the response rate will be much higher.


Benefits of Email Marketing

  • Splitting allows you to send a more relevant message
  • Customers will be interested in the message and share more
  • Separation improves the ROI of email advertising.
  • Customers are less likely to be unemployed and keep it simple

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Abhishek Jain May 26, 2021 0 Comments

How Voice Search Optimization Will Change the Marketing Strategy?

Finding your need online is made easy and gets to the next convenient level because the optimization of voice search will be done on a large scale. The world of technology is growing excessively and the 21st century is the most advanced way so far.

Voice Search Optimization Services are convenient, time-saving, and you can do other things while keeping your hands busy. All you have to do is use your voice. The audience loves to use voice search assistants in this 21st century. These assistants have now made the demand for voice search optimization services very intense to make their business more focused on the audience.

Some voice search assistants that are ruling the online world presently are:

  • Google Assistant from Google
  • Alexa from Amazon
  • Siri from Apple
  • Cortana from Microsoft
  • Bixby from Samsung

Why Voice Search Optimisation Is Significant for SEO

When it comes to driving traffic for your business, SEO services serve the purpose successfully. Users search for appropriate terms and these are SEO keywords. Voice Search Optimization (VSO) is nothing more than search engine optimization for voice.

It has been observed that users do not write a complete sentence, they type specific keywords or cut-off phrases into Google and other search engines to do a traditional search. Now in voice search, users say the entire sentence on their smart speakers or smartphones using the native language. A voice search audience looks for accurate answers or information by participating in a conversation.

This is the basic distinction that explains the difference between voice search optimization and search engine optimization. In VSO, a search occurs conversationally through spoken voice commands or instructions. An AI (Artificial Intelligence) platform is used for processing. Users ask different questions to get what they are looking for.

On the other hand, SEOs rely on keywords typed on a touch screen or keyboard to generate the SERPs (Search Engine Results Page) that provide the best match for the query.

Therefore, voice search always gives more accurate results of what users are searching for rather than SEO.

Types of Voice Search Optimization Services

  • Voice Search Optimisation for search engines:

Voice search will always yield the best results that users are looking for. When people perform a voice search on Google, Yahoo, Bing, and other search engines, they search for certain things. Therefore, users engage in a conversation with artificial intelligence. When the processing is completed successfully, it shows the exact results to the users.

It has been observed that when searching for products or services, users always prefer to find them in local and nearby areas. This is why the term “near me” is so common in online content.

  • Voice Search Optimisation for voice assistants:

Improving voice search for voice assistants is a very hot topic these days. Alexa, Google Assistant, and Siri use powerful organization systems to deliver accurate results to users. In the case of VSO for search engines, results are displayed and can be viewed on a single screen. But in the case of VSO’s voice assistants, user responses come from the voice interaction of a smartphone, smart speaker, or other smart devices.

Voice assistants engage in two-way conversations with users through voice interactions. It offers more accurate results than search engines.

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Abhishek Jain May 22, 2021 0 Comments

Why You Should Use A Plagiarism Checker for Your Blog Posts?

The plagiarism checker is an effective tool to check any written content for plagiarism. It is a type of software designed to check the content and verify plagiarism. Most of the plagiarism verification tools are available online and can be used for free.

Whether you are a teacher, student, freelance writer, editor, or website owner, you will find that plagiarism validation tools are very important in validating the authenticity of your content. Most of the free plagiarism checker tools allow the user to scan the content and quickly check for plagiarism. Usually, it will only take a few seconds to return results.

Some important advantages of plagiarism checker for your blog posts are:


  • It offers more resources:

Most online plagiarism screening tools have databases that contain millions of resources for examining plagiarism. These tools are for comparing text on the web, which is why it is better to use a plagiarism checker rather than Google.


  • It highlights content that makes it easy to find plagiarism:

The Impersonation Checker highlights every line or phrase already available on the Internet. It gives you details about the sources of the original content and clicking on the specified link will instantly take you to the source’s website.


  • It provides specific data on plagiarism:

Plagiarism programs often include an overall percentage of the comparisons or matches. By scanning the text, it provides teachers with a plagiarism rate.


  • Avoids unnecessary paraphrasing:

Even if you can reframe the content yourself, it is still a time-consuming task. Plagiarism Checker helps you remove badly paraphrased statements by matching them in online repositories.


  • It shows your honesty about the content:

Show that you are completely honest by submitting the plagiarism report you caught using the plagiarism checker tool.

The plagiarism checker works by scanning your content with billions of internet sources and other publications. If you are a website owner, you should know that content is the holy grail of any website. Your web pages will rank highly in search engines only if you have high-quality, plagiarism-free content. Otherwise, Google and other search engines can report your website and penalize it if your content is plagiarized.

If you are a freelance writer or content writer, it is very important to check your content with the plagiarism checker to make sure there is no duplicate elsewhere. Skipping the plagiarism verification process can get you in trouble with your boss, especially if the submitted content is plagiarized. Be it for a website, book, or any publication, the content should be carefully checked with the plagiarism checker before submitting the work.

There is often a fine line between inspiration and plagiarism. Plagiarism affects bloggers in two different ways:


  • When their content is stolen:

When your content is stolen, you can get a penalty for duplicate content from search engines. You may also suffer from a loss of power and reputation. Not to mention the fact that it is intellectual property theft and therefore illegal. Knowledge-based brands in today’s economy rely on property rights for their content, and that means ownership of your words.


  • When they receive plagiarized content from unscrupulous independent writers or guest bloggers, they try to portray the plagiarized content as their work:

It’s also a problem in this scenario. When you post plagiarized content, you lose credibility. Also, even if this content is completely innocent of you, you have posted this content and thus could be legally hooked. This is why it is important to be aware of the problem of plagiarism. You can protect yourself with good systems and the right plagiarism checking tools.

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Abhishek Jain May 18, 2021 0 Comments

2021 SEO Trends: Optimizing All Your Brand Touchpoints

SEO is perhaps the most consistent and valuable marketing channel available to all marketers. SEO is undeniably fruitful for companies to dominate their online presence. In fact, in 2019, according to Merkle’s 2019 Digital Media Report, SEO generated 22 percent of all website traffic. We must stay up to date and know exactly what Google has to offer you in 2021 and beyond.

To drive more organic traffic to your site, there are some top SEO trends in 2021:

  • User Focus:

Google wants to give users or search engines the best possible experience. So, when Google sends a user to their site through a Search Engine Results Page (SERP), they want that user to be satisfied. If so, that user will come back to Google the next time they have to search for something.

  • Search Intent and Conversion:

The SERP tells you what Google thinks will best match the user’s intent. Google tells you what kind of content you need to create when you search for this query or related search terms.

By fulfilling these needs, you will get more conversions when the user is ready. The goal of SEO is not just to get more organic traffic, but more potential customers for your business. A site is worth nothing if it can aggregate millions of sessions without any monetization.

  • Page Experience and Core Web Vitals:

Last year, Google announced that its Page Experience and Basic Web Fundamentals will have Google algorithm rankings from May 2021. In short, Google will officially use speed as the site’s ranking factor.

There are three key metrics on which the core web vitals will focus:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)
  • Adapt Quickly:

As you focus on the SERP, notice what changes. Google runs A / B tests every day. When Google changes the SERP, you have to adapt quickly if you want to stay ahead of the competition. Like featured snippets are still relatively new to Google. You must use this information and adapt your content and design strategy.

  • Content Depth:

Like Google, users also need to know that you know everything there is to know about your niche. If a user is looking for information about AI, they will not want to go to multiple websites to get the information they need. Show your users that you know more about your domain than anyone else. Repeat users, Google, and your organic rankings are sure to feel the effects.

  • Inernal Linking:

Internal links are the key to helping both users and Google find the pages that interest you. While Google can use XML sitemaps to find all of your sites, users do not use them and therefore need to navigate from page to page.

If you have a lot of content or millions of product pages with search functionality, this can be tricky. To do this you must use internal linking.

  • Automation:

Artificial intelligence, machine learning, and natural language processing (NLP) are growing rapidly. That’s why many, including Google, are turning to these automated tools to get everything done faster and more efficiently. You should try AI software for keyword research, content writing, reporting, and anything else that comes to your mind.

  • Local Search:

Local SEO has historically helped traditional retailers increase traffic. However, local SEO has expanded rapidly over the years. Recently, Google started showing more local news in searches.

  • Creativity:

Finally, it’s time to get creative with your SEO. Change is the main theme of this entire piece. SEO is not dying, but it is developing rapidly. Much of what worked years ago will not work today.

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Abhishek Jain May 14, 2021 0 Comments

Tips on How to Make your Blog a Success Among your Competitors?

Do you want your blog to stand out from the rest? If you want to be a successful blogger these days, you will have to make it unique. Many people launch blogs but not everyone can gain profit out of it. Also, some people start a blog, publish some posts and then close it because of the disappointment of not getting a good and satisfying response.

People have to be passionate about their blogs. Consistent uploading and unique features are the only aspects that make your blog stand out. If you feel that your blog is underrated and lacks attention, here are a few ways to sort things out.

Revise your Content

This is the best way to stand out. Publish high-quality and evergreen content. This is the most important ingredient of a successful blog. You don’t forget to add salt to your food, then why compromise on quality content while publishing a blog post? If you are writing on popular topics, make sure that the content of your blog is superior to your peers. 

Avoid sharing “fluff” content as it is dull and boring. Research the questions asked in a niche and make a blog on answering those questions. Cover every angle to make it more comprehensive. Add images and sources to add more clarity to your thoughts.

Post More Frequently

Publish posts more frequently than your competitors. Post frequency and consistency are necessary to build a successful blog. This practice attracts more visitors and keeps them coming back. The more frequent the better! Create a calendar to remind you of the days when you have to post and stick to it. 

 Track performance on social media to increase your visibility. If you have multiple people to manage an account, use tools that allow you to work with many team members at a time.

Give Clear Instructions

What most bloggers do is, tell you what to do but not how to do it. Instead of just sharing content, make sure you include actionable steps and tutorials. Don’t opt for shortcuts and elaborate every step with examples. Share links with resources. A useful post helps you stand out from the rest. 

Unique Keywords

Avoid the use of popular keywords. Use unique keywords and phrases depending on the product you want to sell and the category of customers you want to reach. You’ll realize that you have hit keyword gold when you come across topics that are left untracked by your competitor. 

Using Meta Tags

Improving your SEO is highly important. If people don’t find your blog in the search results, then it’s high time your work on your SEO. Niche alone isn’t enough. You don’t want to take chance when you compete. 

SEO enables top search engines to find your website’s URL, so people searching for similar content are more likely to come across your blog. Meta tags tell search engines about your blog posts.

Make your Posts easy to Share

Make it convenient for people to share your blog posts. Introduce a sharing button at the top of every post and outshine the competition. Don’t make it tough for the readers to share your post. Platforms like WordPress make it easy for the users as it introduces social sharing buttons. It also controls what people share and how they share.

Conclusion- Making your blog stand out in a competition is vital for overall growth and efficiency. The more you tune in, the easier it will get for your blog to get successful.  


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Abhishek Jain May 10, 2021 0 Comments

How can Blogs help to Strengthen the Digital Clout of Your Brand?

Some people consider Blogging nothing more than a part-time hobby. This is not essentially true. Some many freelancers and bloggers have been utilizing the power of blogging to increase brand recognition and boost the sale of your product. Informative blog posts engage readers and showcase the degree of expertise you have in your field. After all, everyone wants to do business with the best.

Blogging can boost your online presence in the following ways:

Creating a Personal rapport

Try to create a personal rapport with the readers. Encourage readers to provide feedback either in the comment section or through replies helps to strengthen the communication between the customer and the brand. State an opinion or highlight the latest viral trends along with describing a product or service in detail. Focus on increasing Google search engine ratings. One of the most important features of any blog is its ability to develop a personal relationship with the consumer. Blogs reflect human thoughts and emotions.


Blogs are social utilities as they encourage interaction. Some visitors provide you with an opinion within a blog so that you can grow and improve. Feedback, suggestions, and discussing the realistic price of the product is vital for the growth of a website. On the other hand, surveys and questionnaires are the sole power of a humble blog. 

Provide Problem Solving Quality Content

You are endowed with the responsibility of providing solutions to your customers. This is a full-proof way of earning customers’ loyalty. When you input high-quality written material, you increase your authority in the eyes of your customers. High-quality writing doesn’t mean using words that are out of the vocabulary of a normal person. Rather, it means breaking down complex topics that your customers find hard to understand. 

Use Catchy Phrases

Your slogan should be the main highlighting feature of your brand. Every piece of your content should have the same slogan written on it including your blog. You should have a website for your business as this is the 21st century you are living in. Your slogan will help your brand reach its goal in the marketing field.  Place your slogan on the website’s header. Creating a promising slogan would be helpful. You can also seek help from a professional to create your slogan.

Provide Lasting Value for Your Readers

Posts that are news-driven can help boost traffic provided you need to include valuable posts. Compounding blog posts attract many readers as they provide them with extra information. 

Collect Blog Articles and Create a Book

If you are someone who has been running a blog for many years, go through all of your posted blogs and make a collection of some of the best ones to put in a book form. A book will help you gain more publicity that will help you promote your work. It opens you up to media coverage and exposes your work. It is also a quick reference tool for customers who need instant solutions. You position yourself as an authority when you do this.

Email Marketing

Online mailers are easy to be reached by customers who don’t use social media. Use emails with leads and get the signups from advertisements. Recheck the content of your email before sending it to the mass audience. Target emails to a specific group of customers and write them in an engaging tone.

Conclusion- A blog is a superb way of strengthening your digital clout. You get the opportunity to connect to the whole wide world and build personalized and business relationships.


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Is Content Automation the New Frontier for websites?

The process of automatically creating content for a website with the help of a tool or script is called Content Automation. It eliminates human intervention in the content lifecycle. The whole article shouldn’t be automated. Reuters is the largest organization for Content Automation. They have formed partnerships in a way that will generate automate graphics and videos which will run alongside the content.

What does this mean for SEO?

Graphic rich contents show better performance as compared to the non-graphic ones. This technology creates content that matches the written article, thereby, helping SEO. If the content has been written already, it can be used for creating social media posts. This also helps you with brand visibility. Do not forget to create quality-rich content.

Scale Issues

The overall idea of Content automation is widely accepted by larger companies. You don’t have to create content constantly as it can be used again for a different purpose. Quality content is important for all businesses to stay in the competition. Automation allows the content to stay past its initial publication. Repurposing, on the other hand, can be more time-consuming and ineffective.

Should you Consider Automation?

Does the question arise whether you should consider Content Automation or not? Will it be helpful for your Websites? If yes, then what type of content should be automated? Some SEO tasks like identification of keywords or tracking SERPs can be automated. But, it’s important to maintain a balance between the two. You write for humans, not search engines. Automation should reflect quality, not quantity. However, genuine writing can never be replaced by Content Automation.

Some companies prefer content automation but they are not yet totally into it. People still write content, automation assists in the packaging and distribution.

Dynamic Search Ads

This combines Google’s web crawling technology with the knowledge of website to generate an ad and URL based on the web page content.

Content Creation

Automated Content Creation increases brand awareness and user engagement. Content generated by your brand should be fresh, up to date, relevant and useful to the audience.

Content Sharing

It takes quite a lot of time to publish content manually, share on social media and set up ads for it. Automating Content Sharing helps you get easily through this tedious task. It enables marketers to build a social media posting schedule based on the target audience and add fresh content to the queue.
It reduces cost, maintains the workflow and increases good customer experience.

Optimizing Social Media Marketing

You need to be consistent here and you should be aware of what to post, on which channels to post with a proper testified strategy. Content Automation publishes your content at the right time, providing sufficient time for you to engage with your customers. Social media communities can be easily managed with the help of it.

High- Quality Qualified Leads

You can get high quality leads with the help of this software and also increase the rates of conversions. Targeted campaigns using automation boost conversions.

Personalized Experiences

Content Automation Tools help you to hyper-personalize the experience of your customers and target the right groups from your social media. You can get better for your investment and time as you target a precise audience who is genuinely interested in your goods.
For example, Facebook segments its users by interests, behavior, and many other categories.


Content Automation is time-saving and devoid of human intervention. Many big companies are using it and getting a good response for their services.

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15 Benefits of Social Media Marketing

What would be better than spending less than 7 hours a week and get your business recognized and boost traffic? You read it right and the way to achieve this is through Social media marketing. According to an online survey, marketers claimed that social media generated immense exposure for their brand. Every marketing company nowadays is into social media to promote their services. The top fifteen benefits of Social Media Marketing are listed below.

  • Cost-Effective- Social Media Marketing is the most cost-effective way to advertise your services. You can create a free or low-cost profile for yourself and the paid promotions are also pocket-friendly as compared to other marketing practices. 


  • Brand Loyalty- Every business earns brand loyalty by engaging and bonding with consumers simultaneously. Customers are always willing to communicate directly with the business. Millennials are consuming the market and they are proven to be more loyal to the brands as they have a high engagement rate on social media.


  • High Conversion Rate- Increased visibility increases Conversion Rates. Blog posts, images, or comments may lead viewers to your page generating traffic. A good impression will make a visitor approach you for your services.


  • Increased Brand awareness- Social media increases brand awareness with the use of perfect strategy and engaging content. Begin by interacting with others and get your business partners to share your page. Each shared post will get new insights and exposure.


SEO is highly beneficial to reach high page rankings and gather traffic.


  • Customer Satisfaction- A satisfied customer is highly important if you want your business to flourish. Customers appreciate an immediate and personalized response to their queries. This provides the users with the best experience.


  • Increased Brand Authority- You can increase brand authority not only through customer satisfaction and brand loyalty but also through communication. You earn more credibility when people see you respond to queries and complaints on social media. The customers in turn will show your business to new people and gain you more followers.


  • Thought Leadership- Posting relevant and thoughtful content on social media will help you emerge as a good leader in the market. Thought leader requires work through networking tools. Communication, connection, sharing content online and promoting authority help you become a thought leader.


  • Sharing Brand Story- Sharing a brand’s mission and stories is an effective way to enhance your brand’s image. You can also share the stories and feedback of people to show the worth of your product.


  • Direct Traffic to your Site- Social media sends customers to your sites. You should understand when to post and what to post. Try to avoid flooding your blog with too many advertisements as this may turn off your customers.


  • Retarget Audience- Retargeting is a brilliant strategy for marketing on social media. Customers who visited your site once and left unimpressed may be retargeted through advertisements.  In this way, your business stays in the eyes of your customers. 


  • Mention Your Cause- Social media has a huge impact on making ads viral. Along with sending a great message, it drives in a lot of positivity. You can also get a huge ROI.


  • Promote your Content- Choose smart headlines, images, and the time of the post. Always try to make your messages creative and post original content.


  • Communicating about Niche Topics- Social media has millions of followers. Getting involved with the groups can benefit you in helping your audience. Follow people who post about subjects from your company. They will follow you back if they like it.


Conclusion-  The need and importance of social media marketing is increasing day by day as it has helped great businesses reach millions of people around the world. It’s the age to think smartly and effectively.


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Abhishek Jain April 26, 2021 0 Comments

Why Social Media Marketing is Important for Business?

Social media marketing is the basis of your business marketing strategy. Social platforms like Facebook, Instagram, Twitter, etc help you connect with your customers, increase brand awareness and boost your lead and sales. Social media marketers strongly believe that social media positively influences their company and boosts their sales. The prime reason behind it is that people log in to their social media daily and come across sponsored ads and visit their pages and sites to know much about them.

Social media marketing is an incredible marketing strategy. It spreads your word and mission easily worldwide. Many reasons prove that social media marketing is an effective business strategy. Some of them are discussed below.

Enhanced SEO Rankings

Social media helps a great deal in calculating rankings. SEO requirements are varying continuously these days to secure rankings. So, simply optimizing your websites these days isn’t sufficient. You also need to update your blog regularly.

Increased Traffic

An increase in traffic to your blogs and websites is the instant proven benefit of social media. You give your users a reason to come across your blog when you share content on social media. The more quality content you share, the more traffic you can generate to your website. This also increases your rates of conversion.

Increased Brand Authority

Brand loyalty and customer satisfaction play a major role in making your business strong and powerful. All of this depends on communication. Customers get impressed when they see companies replying to their queries and questions on social media alongside posting original content. This spreads positivity and builds a good reliable image of the company in the eyes of the customers. In this way, you show that you are concerned about your customers.

Once you get a set of customers who are vocal and likes your brand and products, you can ask them to advertise your products and services on their social media platforms to
Increase exposure.

Awareness of Marketplace

If you cannot communicate directly with your customers, the marketplace is the best place for awareness in such a scenario. You can get to know the interests and opinions of your customers by observing their activities on your profile. This is possible in the presence of social media only. Social media helps you understand your industry better.

Excellent Customer Satisfaction

Networking and communication platforms create a voice for your company which is necessary for improving brand rapport. Customers appreciate a modified reply for their queries rather than a computerized message. This is taken as a positive insight.

Improved Brand Loyalty

When your brand is on social media, you make it easy for your customers to find and connect with you. You increase the probability of surging customer retention and loyalty. Earning a loyal customer for your brand is damn valuable. Customer satisfaction and brand loyalty are the two sides of the same coin. You must engage with your customers and develop a bond with them. You can also create promotional campaigns through social media. Customers can also communicate with you through these campaigns.


Social media is the most cost-effective strategy to advertise your business. to create an account and sign up is almost free. In case, you think of starting paid social media promotions, always start by investing a small amount. This will give you an idea for future investments. You can significantly increase conversion rates and get a return on the money you invested.


One cannot deny the fact that social media has evolved as an effective marketing strategy. Consistent and regular updates have come up with positive and significant results for the brands in increasing traffic.


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Abhishek Jain April 21, 2021 0 Comments