Why Google My Business Listing Essential To Achieve Targets in The Local Market?

Imagine you had to book a restaurant for your friend’s as a surprise birthday party.

And you practically don’t know much about the place.

What will you do first?

“Take out your smartphone. And start searching for the best restaurants near your area.”

For instance, the “best restaurants near me” or restaurants near sector 18 Noida”.

Nobody would look for a place in Chandigarh when they reside in another place.

That’s how Google listing comes into your savior.

Google My Business Listing Example

It helps you find the best services, restaurants, or any search query near your location along with its reviews.

Another reason why the importance of Google My Business is increasing exponentially.

You have started a retail outlet, let’s say in Noida. But, somehow are not converting well when it comes to sales.

Why is that?

It’s because your business is not visible to your target customers. So, how will they come to your outlet?

Here’s why Google My Business listing is helpful for creating an online presence for your brand.

Let’s start with a brand story that used demographic targeting as a part of their YouTube campaign.

Brand Story of Minute Maid  

I am sure you know about this brand. It is one of the well-established juice brands in Asia and many Europe countries. 

However, they were unable to get through convenience stores in a large part of Thailand.

They used the strategy to engage their customers, who in reality, are a fan of YouTube videos more than anyone.

They leveraged their passion for buying their brand even more. By creating awareness and making it possible for their users to understand the importance of their brand in their lives.

Hence, helping them to grow their marketing and sales simultaneously.

Although, the said example is nothing near to GMB listings. But, it gives the impression that one needs to understand a local market to rule there.

Now that we have understood the importance of local markets or local listings for the survival of your brand.

Here is How Google My Business is beneficial for your company as a part of your incredible local SEO journey.

1. Improves Visibility On Search Engine

As already mentioned before, Google my Business is like “Yellow pages” which makes you accessible for thousands of customers online. It’s like a free ad that shows every time a related search query is entered.

best seo company in noida

Not even customers, but various companies also rely on Google listings for finding reliable partners to do business with.

So, an impressive GMB listing will make it possible for you to reach out such an amazing customer base practically at no cost.

2. Offers Consistency Throughout The Online Space

Having a Google My Business listing gives you the much-needed credibility in the eyes of Google.

Plus, you can maintain your business profile across the search engine in terms of address, contact information, and relevant data.

3. Good For Impressing Your Customers Right Away

Google My Business helps to improve the first impression of any brand in the eyes of their customers.

This is possible because Google allows uploading photos and products of your store. You have complete control over the things you wish to share for making an impactful first impression.

4. Analyze Your Position 

GMB gives you the opportunity to analyze whether or not things are going into your favor.

It gives you the desired analytics and data that can help you change your local SEO marketing strategies.

5. Management of Online Reviews

Google My Business listings enable your customers to write reviews about the services or products of your company.

It is a perfect opportunity to fix anything from the customer’s point of view. And make it work for your company in terms of brand’s recognition and conversions.

6. Opportunity To Directly Engage With Your Customers

Using GMB listings, you get a chance to share posts stating about new offers or anything related to your brand.

Plus, you can add extensions to enable your customers to reach out directly without having to look for your business website first.

But, the question still remains is, how Google My Business helps to improve your local SEO rankings.

It is confirmed that GMB uses a range of factors to determine the rankings of any business. However, the most important ones are listed below.

7. Relevance

It determines whether or not your business profile fits into the criteria of the searcher’s.

So, being clear about your business services and products will help Google to identify as the product of desire.

8. Distance

Distance is like the primary ranking factor when it comes to local SEO rankings. As mentioned above, you can’t rank for Chandigarh, if your store is in Noida.

So, ensure to keep your address right or else you might lose your potential customers to any competitor brand.

9. Prominence

It includes a lot of factors such as reviews, events, unique content. If your website has a lot of quality links, then your GMB listing has more chances to be shown in the top 3 locations in SERP rankings.

So, keep your listing updated at all times.

The main part of the article has focused on the benefits and other factors related to ranking higher on local rankings.

But, how to go about it is another challenging task.

However, we have enlisted some of the tips and tricks to help you optimize your Google My Business listing for magnificent local SEO rankings.

Checkout Google My Business of Google Local Listing Optimization Tips

1. Enter Your Data Correctly 

One of the best ways to mark your presence online is to post correct data about your business whenever creating a listing.

This will help to indicate that your business is completely genuine and that your business is the solution of so many searcher’s search queries.

Google My Business Listing DetailsThere is a thing called NAP, whenever GMB listing is talked about. It means “Name, Address, Phone Number”. You must be consistent with these required criteria to help Google understand that your business does exist.

2. Keep Your Business Hours Accurate

It is essential to notify your customers about your availability on normal working days and social holidays. It gives your customers a feeling of confidence regarding your brand.

After all, you are saving so much of the time and money of your customers.

3. Include Photos

Photos are a way to tell your customers that you are a real brand. And that you have a physical location from where you conduct your business.

Plus, it is an opportunity for you to lure in the customers by publishing relevant photos that have a higher customer engaging ability.

4. Manage Reviews

Online reviews are extremely important nowadays. It gives other customers other than the existing ones an idea of what’s beneficial for them.

Plus, replying regularly to every type of review gives an idea that you care about your customers a lot.

To wrap it up, claiming your GMB or Google My Business is the primary step towards an incredible SEO journey this and the coming next few years.

So, make sure to get it right in terms of target keywords, and mentioning the right location and name for your business.

And eventually grab more deals, leads, and ultimately conversions.

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Abhishek Jain January 22, 2020 0 Comments

Different Internet Marketing Strategies To Drive Sales and Conversions in 2020

Once a business has a website and has a good amount of traffic, it has to think of ways to convert these visitors and the audience interested.

If your website has a lot of visitors, but the conversion and sales aren’t up to a point, you ought to consider Internet Marketing Strategies to drive sales and conversions.

At last conversion is that what matters.

Here are some of the most important strategies to convert new and regular visitors.

1. Create convincing videos for your brand

Most often, brands employ resources in creating videos of testimonies or even reviews of their products. This is because customers increasingly rely on these videos and testimonies, and it allows them to trust a brand or a product a lot more than before. Most brands also collaborate with social media influencers to not only produce creative content but to attract new audiences.

2. Smart Pop-ups

Some websites have a wheel of Fortune as a discount coupon on signing a newsletter. People generally don’t like signing up for flooding their inbox with promotional emails but get tempted to try their luck. This is an example of a smart pop-up. There are many kinds of smart pop-ups that must be used to the most creative extent possible. Be it an offer after signing the newsletter or a pop-up with the name of the newest purchase or entry, delayed or exit pop-ups. Either way, these can be used alternatively, and the customer behavior will help you map which pop-ups have been more successful than the others.

3. User interactive emails

Your promotional emails are supposed to be just as convincing as your website or your offer pop-ups. As mentioned earlier, newsletters can get very frustrating and almost end up unopened for a large number of customers. To ensure that the customer feels the need to use the reward or discount, you can use quizzes or puzzles to engage them as well.

4. Set Up a live-chat

A good live chat can be the saving grace for visitors who still aren’t convinced entirely. A live chat promises the highest amount of satisfaction, as seen in past statistics as well. It’s important to make the customer feel valued and listened to. Also, the immediacy of modern-day requires such services to ensure every minute is tapped into as visitors will not necessarily remember to come back to your website or contact you for similar queries. Also, a live chat needs to be good enough as well. a generic live chat with very formal messages that don’t necessarily answer the query or solve a problem may end up annoying a visitor more than being of help.

Having considered the above, you’re safe to go ahead and create your strategies based on your website content. But ensure that you keep the visitors entertained and create a demand to ensure that the visitor is converted to a customer. After all, the need for a website is to convert.

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Abhishek Jain January 6, 2020 0 Comments

Has GDPR Guidelines Impacted The Privacy Policies Of Online Business?

Remember the days when businesses used to take your contact details whenever you used to buy some products from a store.

And days later, 

Messages….

Offers, New products, Sale…… and so on.

Things used to irritate you. 

And comes 2018, everything just changed. 

As if the same companies asking you whether or not to disturb you. Should they tell you about new offers or product launches.

Life has never been so sorted before.

Isn’t it?

But, that’s one side of the coin.

The other part of the coin, i.e., businesses. Has anything changed for them?

I am sure a lot of things.

May 25, 2018….. The date must have been a game-changer for thousands of businesses online. 

Let’s not deviate much and start with the concept of GDPR right away.

GDPR- A Brief Review

GDPR means the General Data Protection Regulation. A privacy policy implemented across the EU and EEA region for all companies selling to or storing personal information about citizens in Europe.

This includes companies in other continents as well. 

It simply means that customers or visitors would have an upper hand when it comes to sharing their personal data such as name, photo, email address, bank details, location details, medical information, or IP address.

Nothing can be disclosed unless and until an individual says so. 

Here is the detailed description of GDPR rights that individuals have.

– The Right To Access

It means that any individual has the right to access their personal data along with asking the company about the usage of their data once it has been feeding on to their system.

– The Right To Step Back

If the customer withdraws their consent from any company to use their personal data, their data needs to be deleted right away.

– The Right To Transfer

Every individual has the right to transfer their personal information from one to another company. 

– The Right To Information

This means that individuals must be informed beforehand that companies will gather their personal data. Customers must opt-in for such services. 

– The Right To Updates

According to this, an individual has the right to update their information if the earlier data is out of date. 

– The Right To Object

This guideline gives the customers to restrict marketers for using their data for any form of direct marketing strategies. 

– The Right To Be Notified

In case there are any data breaches, the individual must be informed within 72 hours. 

Many businesses and other agencies, especially startups get confused about whether or not they need to abide by these policies, or what should be done to be in compliance with such policies. 

Here are some commonly asked questions concerning GDPR policies.

Does My Company Need To Follow GDPR Privacy Policies?

Well, the answer is Yes.

If you own a shop in India and use manual data computing procedures, well then you are pretty sorted.

But, if you own a website that utilizes information from any of the 28 EU countries, then the policies should matter to you as well.

What Type Of Data Does GDPR cover?

The following types of data come under the GDPR policies-

1. Name of any individual
2. Address
3. Email address
4.Card details
5.Location details
6.IP address
7.Cookie-ID
8.Advertising identifier on your phone
9.Data held by a hospital or doctor that could relate to any individual closely

– Has GDPR Affected Lead Acquisition?

This is perhaps the most affected region if your company depends on acquiring leads online via the website, PPC ads, social media platforms, or others.

For instance, you collected data from any resource offered online. As per the new guidelines, you need to let your customers know about the details of the data processing.

Also, there has to be a consent form where the customers confirm that data can be used for business purposes such as sending newsletters or offers.

Consent forms should have-

  • Unchecked boxes where customers manually select the boxes that they agree for.
  • Short description of the utilization of the data.
  • Separate boxes must be there if the number of required consent is more than one.

Although, this might look tedious at first. But, such a concept has helped to build trust among the two parties.

Hence, improving the chances of converting leads into buyers.

– How Does GDPR affect Cookies and Tracking Codes?

If your company is involved in any type of lead generation campaigns, it is but obvious, it will be using cookies, or codes to process the data entered. 

You will be required to ask for consent here as well. You can use a free Cookie consent software as well to minimize the investment.

– How Does GDPR Affect Email Marketing Campaigns?

GDPR governs the data that you have collected using any email marketing software. 

So, understanding that you need to keep a record of consent forms is essential whenever asking your customers to link with your company. 

Now that the ball is entirely in the customer’s court. Companies are changing the ways of data processing and implementing new policies as per the GDPR guidelines.

Privacy by design is one of the key elements of GDPR legislation. So, companies need to figure out ways of handling the data.
Here’s How you can also get started with new policies in compliance with GDPR.

Identify the Source of Data

Experts recommend checking all the sources where your companies get its data from and document the data processing ways. 

Identifying the risks involved must be one of the top priorities. This is one of the promising steps to build customer engagement.

Prioritise The Useful Data

To be on the safer side, you need to keep only the information that will be helpful for your business. Discarding the rest of the unnecessary information will help to lighten the burden of data-keeping departments.

Hence, less chances of goofing up. Here are some of the questions you need to ask before starting the clean-up procedure.

. Why the data needs to be processed instead of erasing it?
.  Why are we saving the data in the first place?
. Are there any benefits for using such a massive amount of information collected?
. Will you benefit anything from erasing the data?

Once all the answers are sorted, go ahead of what is necessary for your business while keeping in mind the GDPR policies.

Implement Necessary Security Measures Beforehand

It is important to develop safeguards before actually starting your online business to prevent any future data breaches.
This also includes the procedures and due diligence in case of any data breaches as well.

That includes notifying the individuals in time. Make sure to check in with your outsourced partners as well.

Be Ready With The Right Documentation

According to GDPR, companies are explicitly required to ask customers about the consent regarding using and processing of their personal information.

Companies need to use pre-checked boxes whenever they are closing any deals.

In the end, data is a valuable entity in modern-day marketing. While GDPR might be making it tough for you, it is also beneficial in many ways such as customer engagement.

Value your customers, they will value your business more. Hence, more sales and growth as an enterprise.

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Abhishek Jain November 29, 2019 0 Comments

Does Content Matter For SEO Rankings?

Gone are the days when customers or visitors were less aware of the technology. 

Buyers today are smart enough to understand the difference between benefits and USPs of a brand and its actual benefits. 

And so are today’s search engines. 

Intelligent!

They understand whether you are providing value to your customers or are just trashing your website with target keywords to ranking higher in the search engines. 

It’s like an “Insta 360” hovering over your head all the time making you anxious about your moves.

Especially, if you are looking to cheat.

In the midst of all these challenges faced by a marketer, there is another dynamite waiting for its turn to explode. 

The existence of content marketing with SEO marketing. 

Well! Isn’t this the primary reason we started this article in the first place. 

Content is still the king or that content matters- A phrase used by many but the importance understood by only a few. 

I am sure you might also be thinking about the connection between the two marketing strategies. Don’t worry. We are here to help you to understand the importance better.

So, you have two options to access the effectiveness of any marketing strategy.

Either, 

 – Include technicalities in the broader yet powerful content marketing.

Or,

 -Understand that the success of content marketing relies on result-oriented SEO strategies.

It’s like in the absence of either of the parties, your strategies are bound to fail. No matter how worthy are your websites.

(That’s also not possible without content as well).

So, content and SEO marketing are like a matchbox where you need a box to flash a matchstick.

To clear the dust around this concept, let’s dive into the world of marketing once again.

SEO is the pool while content is the water that fills it

SEO is a type of marketing strategy that understands competition and other marketing scenarios. 

However, in order to gain the benefits of such strategies, it requires the coordination between the concepts and the content that will complement your strategies. 

It’s like how can you approach any website for a Guest post when you don’t have the right words to produce unique or quality content. 

Not only that, you need creative content even to pitch to your customers.

SEO needs content and content marketing is itself the content

There are no SEO techniques that don’t require any content. A website needs content. 

Off-page SEO needs content, even on-page SEO requires content in the form of the right use of keywords in the entire setup.

Blogs, articles, images, infographics, and other related content is all part of the content that helps your SEO efforts by producing content that resonates with your target audience completely.

SEO is about using the Right Keywords. And content marketing is incorporating such keywords.

Keywords are the foundation of any SEO strategy. So, incorporating them in every space is probably one of the most preferred strategies.

But, what will be the use of such phrases or keywords if they cannot gel in with the content naturally to communicate with your target audience accordingly. 

And keyword stuffing will be of no help if they do not live in harmony with the rest of the content. 

SEO is about creating a quality backlink. Content is the reason they are referred to as quality.

Imagine a high authority website linking to your website. Or that any .edu article linking to one of your blogs. 

It will be like water found in the desert.

Completely magical. 

But, how is that possible.

Content makes it possible by being unique and user-friendly. Just work according to your searcher’s intent, and both SEO and content marketing will work in your favor completely. 

Both SEO and Content require great User Experience

SEO is about ensuring that your website is working in a way that attracts your potential customers easily. Hence, more conversions.

Similarly, content ensures that whenever a user comes to your website, they stay there to get the solutions to their queries that they were looking for in the first place.

SEO and Content Demand Final Output

The purpose of using any type of marketing strategy is always sales.

So, whether you are investing in PPC, social media marketing, SEO, or content marketing, the reason behind any form of marketing strategy is to obtain leads, conversions, and ultimately higher ROI. 

Fresh content not only indexes faster by any search engine. But, it is also helpful in improving the search rankings of any website.

After all, Google is all about content. If you own great content, do its SEO properly and reach the target audience easily without any constraints or hassles.

To summarize, content and SEO are not interchangeable at all. Rather they are Tom and Jerry of Digital Marketing. Both will try to avoid the other’s importance. 

But, cannot produce definite results without being entangled together. 

So, 

Content is definitely the King.

But,

SEO is the queen of digital marketing.

A combination strategy that has the capacity of producing organic results gradually whenever in connection to another subject.  

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Abhishek Jain November 29, 2019 0 Comments