How Does a Business Define Digital Marketing?

Today, Digital technology is driving our lives. One may not have a good lifestyle, but smartphones and the internet are essential. Somehow, we all are linked up with the internet and it has become a necessary thing to live.

Digital marketing is the use of the same internet, mobile devices, social media, online advertisements, and search engines to reach out to customers. It is the most frequently mentioned buzzword in marketing. It is entirely a new endeavor and the best and easiest way to approach customers. It is also a new way to get feedback from customers. It has affected people’s work, purchases, interactions, and habits.

Some benefits of digital marketing and its impact on business:

Increase in Brand Awareness:

Today, more than half of the world’s population uses internet services like social media. Social media is a natural place where a company can connect with highly targeted potential buyers. So social media is the best place through which you can increase brand awareness. Social media helps customers to discover and interact with new brands.

Generation of Leads:

Digital platforms are a low-commitment way for new customers to show an interest in a business and its products. It is the best and economical way to generate leads. 

Boost in sales:

You can sell anything on digital platforms. A great digital marketing strategy can bring good to business and gives the best opportunity to be a brand. As the number of people on the internet is increasing day by day, online sales are also boosting.

Grow viral:

Digital platforms help you to give exposure to the outer world. When people start liking, sharing, and commenting can help you to be viral. Once your content is shared on the internet, then your content starts to spread across the entire world, gets you millions of shares. Getting viral isn’t easy but without the help of digital platforms, it will be impossible.

Engage Customers and Audience:

Traditional marketing is only one-way communication in which the brand just gives an advertisement and all but digital marketing offers two-way direct dialogues between the brand and its audience. Not only creating an appropriate digital post helps to become a brand but you have to stay active and answer the comment professionally. 

How to go for Digital Marketing:

  • The first step is to specify your digital marketing goals like you want to increase brand awareness, increase sales, or just want to grow your community.
  • Then opt for the most appropriate marketing strategy. Like if you want to improve sales then running Google ads or social media advertising is the best option. To get more traffic to the website go for Search engine optimization (SEO).
  • Create a budget plan by defining your target audience, your performance metrics, and other things you want to opt for in digital marketing.
  • Take help from well-known digital marketing agencies so that you spend on the right path and in the end, you get worthy benefits.

Different Digital Marketing Strategy and Channels:

  • Search Engine Optimization: It is the process of optimizing the website according to the search engine to rank higher in the search engine result pages. This involves On-page SEO, Off-Page SEO, and Technical SEO.
  • Pay-Per-Click Advertising: It is a way to get traffic by paying a publisher for every click. You can set up PPC campaigns on Google, Bing, LinkedIn, Facebook, Instagram, and many more Websites.
  • Content marketing: The digital world is popular for huge content like texts, images, videos, and audios. Creating good content and publishing it with the help of PPC, Social media, SEO help you to get more and more traffic on your website.
  • Email Marketing: Email marketing is the most effective digital marketing channel. It is a good way to link up with customers and acknowledge them about the discounts and offers your company is offering.
  • Social Media Marketing: The primary goal of social media marketing is brand awareness and establishing social trust. Creating a profile on different social media sites or PPC helps you to attain your goals.
  • Affiliate Marketing: In this, you promote other products with having some commission in between. Like posting affiliate links from personal social media accounts.
  • Inbound marketing: The major elements of inbound marketing include content, attention, engagement, trust, and satisfaction. It has the main goal to help businesses connect with their customers and establish a bi-directional channel between them.
  • Mobile Marketing: The processes of approaching the customers through different mobile apps like Google play store, Apple app store, or Amazon marketplace.
  • Video Marketing: As Youtube has become the second most popular search engine so it is posting featured videos related to your products can definitely help you to achieve your goals.

Digital marketing is all about marketing on the internet. Not all methods work for all businesses so plan your digital marketing strategy properly and sincerely. 

 

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Abhishek Jain January 15, 2021 0 Comments

Social Media Marketing For Millennials

 

Social media has emerged as the best way to reach the millennial audience. Millennials are the people born between 1981-1996. They are also called digital natives as they are familiar with mobile devices, the internet, and social media. From networking to shopping, talking to sharing, it has evolved to be the new marketing strategy for many brands. People scroll down their Instagram and Facebook posts as soon as they wake up. 

Impact of Social Media

The lives of people throughout the globe revolve around social media. With the help of social networking, people offer products and services and inspire customers to purchase them. It serves as a reliable marketing and sales channel thereby, helping brands to connect with their forthcoming customers. Targeting the millennial audience is important because they are tech-savvy and conscious consumers which makes it a better platform for the brands to promote themselves and reach a diverse audience. 

How brands use social media for marketing?

  • The prime focus of the brands should be on what the millennials are interested in. More than half of the millennials are dedicated to purchasing from a brand that supports a cause. Warby Parker, a fashionable eyewear brand donates one pair if you purchase a pair of glasses from them. This gives millennials a reason to buy. 
  • Also, you need to be active on social media to respond to the queries and messages of the millennial otherwise they may lose interest in your brand which can put the reputation of your brand at stake. 
  • Amazon Prime, Hotstar, and Netflix use nice creativity to engage their followers to promote new series. Famous series like ‘Money heist’, ‘Vikings’, etc couldn’t have become a hit on their own. So, promotion with creativity is necessary. Influencers also give hype to social media marketing as they come with their separate fanbase. 
  • The use of good video content can also help in expanding the reach of a particular brand. It allows you to be concise and grab viewers’ attention in just a few seconds.
  • The brands can also use social media to interact with the customers through polling on Instagram and Youtube as well. Millenials research online, listen to honest youtube and google reviews before buying an article. They spend their money wisely which makes it difficult for the marketers to fool them and not everyone is rich. Many of them are under student loans and underemployed. 

Millennials are hardly loyal to a certain brand. They change their preferences as per their financial situation. A millennial getting an increased salary package would want to buy stuff from a bigger brand. 

Escaping social media is now no more a choice. Without social media, the brands will not be able to increase their sales and partnerships. It acts as a gateway to the digital world that helps you connect with your customers.

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Abhishek Jain January 14, 2021 0 Comments

Does Web Hosting Affect Your SEO?

 

If you really want your website to be loved by Google, that is, your site will be ranked on the first page, you must take your SEO practices seriously. If your website is ranking less than the first page, you will likely get good organic traffic. 

Now comes the question, how to make Google fall in love with your website? 

If your website loads faster, runs smoothly, provides the necessary details and lastly, you don’t forcibly inject keywords in your article/blog, then Google will get attracted to your website, and you will rank easily in the top 3 places or at least get placed in the first page. Also, the content and its structure must be well-written, well-structured, and informative.

So these are the basics of SEO. Okay, now coming to the topic, are there any chances for Web hosting to affect your SEO? We think it’s a big Yes. 

Now we shall discuss how web hosting can affect the above mentioned basic SEO and what you can do to overcome the flaws.

Server speed

Imagine if you searched for “Does web hosting affect your SEO” on Google and the results came, probably you would click on the first site on the webpage. If it doesn’t load in less than 3 secs probably, you will choose the next site. Even if your site has topped the three, if it doesn’t load in time, you will lose visitors, and the bounce rate will increase and affect your ranking on Google.

The optimal loading speed is 2 seconds, so check whether your server loads within this time. 

Also, remember your server can’t be blamed always; check whether your technical configurations are correct. If you think the problem is with the provider, change that also.

Shared hosting

If you aren’t into shared hosting, then skip this point.

Google doesn’t like Shared hosting, actually, it is against the ethics of SEO and is likely to affect your ranking. Shared hosting is cheap, sometimes available for free, and hence you get what you pay for. The loading time point mentioned above can be related here. Yes, when you use shared hosting, the other website hosted on the same server may eat your load time. So avoid using shared hosting.

SSL certificate

Everyone knows that the internet is not a safe place. Cybersecurity attacks are happening every second worldwide. So to ensure that your website is safe, you need to get the SSL certificate. This is a global security technology which tells the visitors that your website is secure to use, it won’t steal any sensitive data from you. Also, the SSL acts as a technology that enables the communication between your web server and web browser. 

Server Uptime and downtime

When your website is not accessible at any point in time due to the web hosting server problem, your SEO is again affected. This is because Google has robots that crawl your page many times a day to ensure that your page is readable and accessible for the users. If the robots repeatedly note that your site is not accessible, it will eventually lower your rankings. 

Remember, too much downtime will directly lead to the bounce rate, which affects your website authority. This is why your web hosting services boast about their uptime and guarantee 99% uptime. 

Location

Who is your target audience?

Any search engine can view your web hosting services location because it’s the host that assigns your IP address. Talking about Google, it likes to link its users with local businesses. So it is important to change settings otherwise.

That now you have gone through the points listed in this article, you might have realized that Web hosting affects your SEO. So you need to focus on your hosting part of your website. If the hosting service doesn’t work for you, it is never too late; change it. We would like to remind you again; shared hosting is bad for SEO; it is worth spending some extra bucks for genuine hosting, which can solve most of the problems listed in this article. 

 

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Abhishek Jain January 13, 2021 0 Comments

Role of Blogging in Business Promotion 

The number of people using the internet is increasing day by day and the blog provides the audience with the information they may require. All sorts of businesses can enjoy the benefits of blogging with the right and suitable approach. Otherwise, your blog may get abandoned because you may not get the results you were looking for. You have to be consistent in updating your blogs timely so that the people get the impression that the brand is still in business.

Listed below are a few steps to have a business blog that gets good results. 

  • Identify your purpose 

You should know the reason you are starting a blog for. The most common reasons can be increasing traffic to your blog post, increasing product sales, brand awareness, etc. The purpose of a blog will help you dictate the content to be published. Many businesses have a blog but they don’t know why resulting in an ineffective blog. 

  • Build an attractive platform 

If you want your blog to work for you, make sure that it looks impressive and appealing to your customers. It should be eye catchy and professional. Invest in a theme that looks premium as you would want your visitors to pay attention to. 

  • Creating Genuine and useful content 

Publish business-oriented content that is genuinely helpful. You should also look expert in your area of business and create content consistently. Try educating readers on topics related to your services. With-it, you can make your blog effective. 

  • Create Interviews 

People love to talk about themselves and get featured. You can interview entrepreneurs, leaders, and influencers to grow your business. This would also make you noticeable and connect with influential people in the industry. Publish interviews on your blog and keep new relationships offline. 

  • Social media 

Use social media to support your marketing goals. Every brand should have a good social marketing strategy. Plan out the kind of content you want to post. Tag people and organizations to get noticed and increase the following. 

  • Backlinks, comments, and keywords 

Create Backlinks on well to do pages to new pages created. Try connecting to your audience by enabling the comment section. Always use the right keywords to get the best results. 

Benefits of blogging to promote business 

Blogging is highly beneficial if used in the right way. Your website will get boosted traffic as users in search of particular information related to your brand will visit your site. Links to your website will pop up in search engines. This will increase the visibility of your brand. Consistently good and helpful content will make the users return to the website again and again. Blogging is the most inexpensive way to advertise your business.

Blogging is without any doubt the best way to promote your business if done professionally. It’s a great source of income but will need consistent time and effort to be successful and see real growth.

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Abhishek Jain January 12, 2021 0 Comments

Can Social Media be Used as a Lead Generation Channel?

It has always been presumed that; humans are social animals. The idea of socializing and mingling comes naturally to us. Bonding over mutual interests, or even arguing over conflicted ones has resulted in the formation of strong bonds which have stood the test of time. However, in most recent contexts, humans have evolved into social media animals and social media lead generation is taking turns and rounds in different ways.

The upsurge in the usage of platforms like Instagram, Snapchat, and Facebook has seen the most private of people coming out to share their lives, art and stories. In an era where media governs our way of life, the following article discusses the usage of social media as a channel to generate leads.

The whole idea is heavily dependent upon how social media platforms can be utilized to gather huge traffic capable of being converted into potential customers.

It starts with finding your target audience, analyzing their behavior, and finally coming up with ways that could catalyze the follower into a regular customer with monetary investments.

Social media is a cost-effective, highly successful platform that has led to businesses saving up to 40% of their total expenditure, which also leads to an almost 24% increase in the revenue collection.

There are few brief steps one must keep in mind about generating leads with social media, which one must keep in mind:

 

Choosing the appropriate platform:

With Facebook having the largest number of users, it is convenient to assume that Facebook is the smartest and most effective platform to gather your followers. However, think twice and observe the usage pattern of your users. Check the breakdown of user bases of various social media platforms and advertise accordingly.

 

Keep a track of brand mentions:

It is essential to keep track of where, when and how your brand is being mentioned by competitors and fans. This will help you understand the kind of image that is being portrayed and how it can be improved and relevant.

 

Organize interactive events:

Give your fans and followers an opportunity to interact with your brand, as not just a product but as something they rely on in a more human manner. Give them a platform to ask questions about the less formal aspects and more friendly facets of your working mechanism. This will help in building a connection with your customer base.

 

Provide friendly updates:

Release videos, trailers, and teasers to create a buzz about your product and give the customers something to look forward to. Creating hashtags is also a unique manner to start a chain of fun events. Regular challenges, questionnaires are essential features of being in touch with your base.

 

Customer tab:

Creating a segregated tab for your customers is an effective manner to keep track of their demands and needs. Check the comments section to notice how they react to certain announcements and products.

These were the basics to keep in mind about the usage of your social media platforms as an effective marketing tool.

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Abhishek Jain March 6, 2020 0 Comments

Why Google My Business Listing Essential To Achieve Targets in The Local Market?

Imagine you had to book a restaurant for your friend’s as a surprise birthday party.

And you practically don’t know much about the place.

What will you do first?

“Take out your smartphone. And start searching for the best restaurants near your area.”

For instance, the “best restaurants near me” or restaurants near sector 18 Noida”.

Nobody would look for a place in Chandigarh when they reside in another place.

That’s how Google listing comes into your savior.

Google My Business Listing Example

It helps you find the best services, restaurants, or any search query near your location along with its reviews.

Another reason why the importance of Google My Business is increasing exponentially.

You have started a retail outlet, let’s say in Noida. But, somehow are not converting well when it comes to sales.

Why is that?

It’s because your business is not visible to your target customers. So, how will they come to your outlet?

Here’s why Google My Business listing is helpful for creating an online presence for your brand.

Let’s start with a brand story that used demographic targeting as a part of their YouTube campaign.

Brand Story of Minute Maid  

I am sure you know about this brand. It is one of the well-established juice brands in Asia and many Europe countries. 

However, they were unable to get through convenience stores in a large part of Thailand.

They used the strategy to engage their customers, who in reality, are a fan of YouTube videos more than anyone.

They leveraged their passion for buying their brand even more. By creating awareness and making it possible for their users to understand the importance of their brand in their lives.

Hence, helping them to grow their marketing and sales simultaneously.

Although, the said example is nothing near to GMB listings. But, it gives the impression that one needs to understand a local market to rule there.

Now that we have understood the importance of local markets or local listings for the survival of your brand.

Here is How Google My Business is beneficial for your company as a part of your incredible local SEO journey.

1. Improves Visibility On Search Engine

As already mentioned before, Google my Business is like “Yellow pages” which makes you accessible for thousands of customers online. It’s like a free ad that shows every time a related search query is entered.

best seo company in noida

Not even customers, but various companies also rely on Google listings for finding reliable partners to do business with.

So, an impressive GMB listing will make it possible for you to reach out such an amazing customer base practically at no cost.

2. Offers Consistency Throughout The Online Space

Having a Google My Business listing gives you the much-needed credibility in the eyes of Google.

Plus, you can maintain your business profile across the search engine in terms of address, contact information, and relevant data.

3. Good For Impressing Your Customers Right Away

Google My Business helps to improve the first impression of any brand in the eyes of their customers.

This is possible because Google allows uploading photos and products of your store. You have complete control over the things you wish to share for making an impactful first impression.

4. Analyze Your Position 

GMB gives you the opportunity to analyze whether or not things are going into your favor.

It gives you the desired analytics and data that can help you change your local SEO marketing strategies.

5. Management of Online Reviews

Google My Business listings enable your customers to write reviews about the services or products of your company.

It is a perfect opportunity to fix anything from the customer’s point of view. And make it work for your company in terms of brand’s recognition and conversions.

6. Opportunity To Directly Engage With Your Customers

Using GMB listings, you get a chance to share posts stating about new offers or anything related to your brand.

Plus, you can add extensions to enable your customers to reach out directly without having to look for your business website first.

But, the question still remains is, how Google My Business helps to improve your local SEO rankings.

It is confirmed that GMB uses a range of factors to determine the rankings of any business. However, the most important ones are listed below.

7. Relevance

It determines whether or not your business profile fits into the criteria of the searcher’s.

So, being clear about your business services and products will help Google to identify as the product of desire.

8. Distance

Distance is like the primary ranking factor when it comes to local SEO rankings. As mentioned above, you can’t rank for Chandigarh, if your store is in Noida.

So, ensure to keep your address right or else you might lose your potential customers to any competitor brand.

9. Prominence

It includes a lot of factors such as reviews, events, unique content. If your website has a lot of quality links, then your GMB listing has more chances to be shown in the top 3 locations in SERP rankings.

So, keep your listing updated at all times.

The main part of the article has focused on the benefits and other factors related to ranking higher on local rankings.

But, how to go about it is another challenging task.

However, we have enlisted some of the tips and tricks to help you optimize your Google My Business listing for magnificent local SEO rankings.

Checkout Google My Business of Google Local Listing Optimization Tips

1. Enter Your Data Correctly 

One of the best ways to mark your presence online is to post correct data about your business whenever creating a listing.

This will help to indicate that your business is completely genuine and that your business is the solution of so many searcher’s search queries.

Google My Business Listing DetailsThere is a thing called NAP, whenever GMB listing is talked about. It means “Name, Address, Phone Number”. You must be consistent with these required criteria to help Google understand that your business does exist.

2. Keep Your Business Hours Accurate

It is essential to notify your customers about your availability on normal working days and social holidays. It gives your customers a feeling of confidence regarding your brand.

After all, you are saving so much of the time and money of your customers.

3. Include Photos

Photos are a way to tell your customers that you are a real brand. And that you have a physical location from where you conduct your business.

Plus, it is an opportunity for you to lure in the customers by publishing relevant photos that have a higher customer engaging ability.

4. Manage Reviews

Online reviews are extremely important nowadays. It gives other customers other than the existing ones an idea of what’s beneficial for them.

Plus, replying regularly to every type of review gives an idea that you care about your customers a lot.

To wrap it up, claiming your GMB or Google My Business is the primary step towards an incredible SEO journey this and the coming next few years.

So, make sure to get it right in terms of target keywords, and mentioning the right location and name for your business.

And eventually grab more deals, leads, and ultimately conversions.

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Abhishek Jain January 22, 2020 0 Comments

Different Internet Marketing Strategies To Drive Sales and Conversions in 2020

Once a business has a website and has a good amount of traffic, it has to think of ways to convert these visitors and the audience interested.

If your website has a lot of visitors, but the conversion and sales aren’t up to a point, you ought to consider Internet Marketing Strategies to drive sales and conversions.

At last conversion is that what matters.

Here are some of the most important strategies to convert new and regular visitors.

1. Create convincing videos for your brand

Most often, brands employ resources in creating videos of testimonies or even reviews of their products. This is because customers increasingly rely on these videos and testimonies, and it allows them to trust a brand or a product a lot more than before. Most brands also collaborate with social media influencers to not only produce creative content but to attract new audiences.

2. Smart Pop-ups

Some websites have a wheel of Fortune as a discount coupon on signing a newsletter. People generally don’t like signing up for flooding their inbox with promotional emails but get tempted to try their luck. This is an example of a smart pop-up. There are many kinds of smart pop-ups that must be used to the most creative extent possible. Be it an offer after signing the newsletter or a pop-up with the name of the newest purchase or entry, delayed or exit pop-ups. Either way, these can be used alternatively, and the customer behavior will help you map which pop-ups have been more successful than the others.

3. User interactive emails

Your promotional emails are supposed to be just as convincing as your website or your offer pop-ups. As mentioned earlier, newsletters can get very frustrating and almost end up unopened for a large number of customers. To ensure that the customer feels the need to use the reward or discount, you can use quizzes or puzzles to engage them as well.

4. Set Up a live-chat

A good live chat can be the saving grace for visitors who still aren’t convinced entirely. A live chat promises the highest amount of satisfaction, as seen in past statistics as well. It’s important to make the customer feel valued and listened to. Also, the immediacy of modern-day requires such services to ensure every minute is tapped into as visitors will not necessarily remember to come back to your website or contact you for similar queries. Also, a live chat needs to be good enough as well. a generic live chat with very formal messages that don’t necessarily answer the query or solve a problem may end up annoying a visitor more than being of help.

Having considered the above, you’re safe to go ahead and create your strategies based on your website content. But ensure that you keep the visitors entertained and create a demand to ensure that the visitor is converted to a customer. After all, the need for a website is to convert.

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Abhishek Jain January 6, 2020 0 Comments

Has GDPR Guidelines Impacted The Privacy Policies Of Online Business?

Remember the days when businesses used to take your contact details whenever you used to buy some products from a store.

And days later, 

Messages….

Offers, New products, Sale…… and so on.

Things used to irritate you. 

And comes 2018, everything just changed. 

As if the same companies asking you whether or not to disturb you. Should they tell you about new offers or product launches.

Life has never been so sorted before.

Isn’t it?

But, that’s one side of the coin.

The other part of the coin, i.e., businesses. Has anything changed for them?

I am sure a lot of things.

May 25, 2018….. The date must have been a game-changer for thousands of businesses online. 

Let’s not deviate much and start with the concept of GDPR right away.

GDPR- A Brief Review

GDPR means the General Data Protection Regulation. A privacy policy implemented across the EU and EEA region for all companies selling to or storing personal information about citizens in Europe.

This includes companies in other continents as well. 

It simply means that customers or visitors would have an upper hand when it comes to sharing their personal data such as name, photo, email address, bank details, location details, medical information, or IP address.

Nothing can be disclosed unless and until an individual says so. 

Here is the detailed description of GDPR rights that individuals have.

– The Right To Access

It means that any individual has the right to access their personal data along with asking the company about the usage of their data once it has been feeding on to their system.

– The Right To Step Back

If the customer withdraws their consent from any company to use their personal data, their data needs to be deleted right away.

– The Right To Transfer

Every individual has the right to transfer their personal information from one to another company. 

– The Right To Information

This means that individuals must be informed beforehand that companies will gather their personal data. Customers must opt-in for such services. 

– The Right To Updates

According to this, an individual has the right to update their information if the earlier data is out of date. 

– The Right To Object

This guideline gives the customers to restrict marketers for using their data for any form of direct marketing strategies. 

– The Right To Be Notified

In case there are any data breaches, the individual must be informed within 72 hours. 

Many businesses and other agencies, especially startups get confused about whether or not they need to abide by these policies, or what should be done to be in compliance with such policies. 

Here are some commonly asked questions concerning GDPR policies.

Does My Company Need To Follow GDPR Privacy Policies?

Well, the answer is Yes.

If you own a shop in India and use manual data computing procedures, well then you are pretty sorted.

But, if you own a website that utilizes information from any of the 28 EU countries, then the policies should matter to you as well.

What Type Of Data Does GDPR cover?

The following types of data come under the GDPR policies-

1. Name of any individual
2. Address
3. Email address
4.Card details
5.Location details
6.IP address
7.Cookie-ID
8.Advertising identifier on your phone
9.Data held by a hospital or doctor that could relate to any individual closely

– Has GDPR Affected Lead Acquisition?

This is perhaps the most affected region if your company depends on acquiring leads online via the website, PPC ads, social media platforms, or others.

For instance, you collected data from any resource offered online. As per the new guidelines, you need to let your customers know about the details of the data processing.

Also, there has to be a consent form where the customers confirm that data can be used for business purposes such as sending newsletters or offers.

Consent forms should have-

  • Unchecked boxes where customers manually select the boxes that they agree for.
  • Short description of the utilization of the data.
  • Separate boxes must be there if the number of required consent is more than one.

Although, this might look tedious at first. But, such a concept has helped to build trust among the two parties.

Hence, improving the chances of converting leads into buyers.

– How Does GDPR affect Cookies and Tracking Codes?

If your company is involved in any type of lead generation campaigns, it is but obvious, it will be using cookies, or codes to process the data entered. 

You will be required to ask for consent here as well. You can use a free Cookie consent software as well to minimize the investment.

– How Does GDPR Affect Email Marketing Campaigns?

GDPR governs the data that you have collected using any email marketing software. 

So, understanding that you need to keep a record of consent forms is essential whenever asking your customers to link with your company. 

Now that the ball is entirely in the customer’s court. Companies are changing the ways of data processing and implementing new policies as per the GDPR guidelines.

Privacy by design is one of the key elements of GDPR legislation. So, companies need to figure out ways of handling the data.
Here’s How you can also get started with new policies in compliance with GDPR.

Identify the Source of Data

Experts recommend checking all the sources where your companies get its data from and document the data processing ways. 

Identifying the risks involved must be one of the top priorities. This is one of the promising steps to build customer engagement.

Prioritise The Useful Data

To be on the safer side, you need to keep only the information that will be helpful for your business. Discarding the rest of the unnecessary information will help to lighten the burden of data-keeping departments.

Hence, less chances of goofing up. Here are some of the questions you need to ask before starting the clean-up procedure.

. Why the data needs to be processed instead of erasing it?
.  Why are we saving the data in the first place?
. Are there any benefits for using such a massive amount of information collected?
. Will you benefit anything from erasing the data?

Once all the answers are sorted, go ahead of what is necessary for your business while keeping in mind the GDPR policies.

Implement Necessary Security Measures Beforehand

It is important to develop safeguards before actually starting your online business to prevent any future data breaches.
This also includes the procedures and due diligence in case of any data breaches as well.

That includes notifying the individuals in time. Make sure to check in with your outsourced partners as well.

Be Ready With The Right Documentation

According to GDPR, companies are explicitly required to ask customers about the consent regarding using and processing of their personal information.

Companies need to use pre-checked boxes whenever they are closing any deals.

In the end, data is a valuable entity in modern-day marketing. While GDPR might be making it tough for you, it is also beneficial in many ways such as customer engagement.

Value your customers, they will value your business more. Hence, more sales and growth as an enterprise.

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Abhishek Jain November 29, 2019 0 Comments

Does Content Matter For SEO Rankings?

Gone are the days when customers or visitors were less aware of the technology. 

Buyers today are smart enough to understand the difference between benefits and USPs of a brand and its actual benefits. 

And so are today’s search engines. 

Intelligent!

They understand whether you are providing value to your customers or are just trashing your website with target keywords to ranking higher in the search engines. 

It’s like an “Insta 360” hovering over your head all the time making you anxious about your moves.

Especially, if you are looking to cheat.

In the midst of all these challenges faced by a marketer, there is another dynamite waiting for its turn to explode. 

The existence of content marketing with SEO marketing. 

Well! Isn’t this the primary reason we started this article in the first place. 

Content is still the king or that content matters- A phrase used by many but the importance understood by only a few. 

I am sure you might also be thinking about the connection between the two marketing strategies. Don’t worry. We are here to help you to understand the importance better.

So, you have two options to access the effectiveness of any marketing strategy.

Either, 

 – Include technicalities in the broader yet powerful content marketing.

Or,

 -Understand that the success of content marketing relies on result-oriented SEO strategies.

It’s like in the absence of either of the parties, your strategies are bound to fail. No matter how worthy are your websites.

(That’s also not possible without content as well).

So, content and SEO marketing are like a matchbox where you need a box to flash a matchstick.

To clear the dust around this concept, let’s dive into the world of marketing once again.

SEO is the pool while content is the water that fills it

SEO is a type of marketing strategy that understands competition and other marketing scenarios. 

However, in order to gain the benefits of such strategies, it requires the coordination between the concepts and the content that will complement your strategies. 

It’s like how can you approach any website for a Guest post when you don’t have the right words to produce unique or quality content. 

Not only that, you need creative content even to pitch to your customers.

SEO needs content and content marketing is itself the content

There are no SEO techniques that don’t require any content. A website needs content. 

Off-page SEO needs content, even on-page SEO requires content in the form of the right use of keywords in the entire setup.

Blogs, articles, images, infographics, and other related content is all part of the content that helps your SEO efforts by producing content that resonates with your target audience completely.

SEO is about using the Right Keywords. And content marketing is incorporating such keywords.

Keywords are the foundation of any SEO strategy. So, incorporating them in every space is probably one of the most preferred strategies.

But, what will be the use of such phrases or keywords if they cannot gel in with the content naturally to communicate with your target audience accordingly. 

And keyword stuffing will be of no help if they do not live in harmony with the rest of the content. 

SEO is about creating a quality backlink. Content is the reason they are referred to as quality.

Imagine a high authority website linking to your website. Or that any .edu article linking to one of your blogs. 

It will be like water found in the desert.

Completely magical. 

But, how is that possible.

Content makes it possible by being unique and user-friendly. Just work according to your searcher’s intent, and both SEO and content marketing will work in your favor completely. 

Both SEO and Content require great User Experience

SEO is about ensuring that your website is working in a way that attracts your potential customers easily. Hence, more conversions.

Similarly, content ensures that whenever a user comes to your website, they stay there to get the solutions to their queries that they were looking for in the first place.

SEO and Content Demand Final Output

The purpose of using any type of marketing strategy is always sales.

So, whether you are investing in PPC, social media marketing, SEO, or content marketing, the reason behind any form of marketing strategy is to obtain leads, conversions, and ultimately higher ROI. 

Fresh content not only indexes faster by any search engine. But, it is also helpful in improving the search rankings of any website.

After all, Google is all about content. If you own great content, do its SEO properly and reach the target audience easily without any constraints or hassles.

To summarize, content and SEO are not interchangeable at all. Rather they are Tom and Jerry of Digital Marketing. Both will try to avoid the other’s importance. 

But, cannot produce definite results without being entangled together. 

So, 

Content is definitely the King.

But,

SEO is the queen of digital marketing.

A combination strategy that has the capacity of producing organic results gradually whenever in connection to another subject.  

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Abhishek Jain November 29, 2019 0 Comments