6 Ways to Repurpose Content with Instagram’s Most Popular Features
Social media becomes unbelievably powerful after re-purposing the content you already have. Instagram stumped entrepreneurs for firms without a model translated into visible imagery. It’s becoming difficult to ignore Instagram as a social media strategy. People visit Instagram not only for pictures but for almost everything including news.
Now it has become easier to market for a non-visual brand because of the latest added features and the user trends enabled. This is the case when people create content for other channels as the popular and engaging trends are perfect to repurpose content.
Table of Contents
Use of Instagram carousels to summarize long-form content
What are Instagram carousels? Carousels share long-form written content for platforms like blog posts, eBooks, podcasts, and emails. The way you want to go about it depends on creating native content or driving people to the original content. Native-only carousel can be summarised in the longer form in 1-2 slides each. Interesting quotes and information can be used to create a teaser for the original content to let people swipe through. Use CTA on the last slide to make people visit the full content.
Organize posts into an Instagram guide
This feature was originally created to share information about COVID-19 and now the feature is being used by many users. Guides collect past posts in a scrollable sequence which can be shared on its own. URLs can be shared on stories and feeds. This feature lets the user get the whole story without leaving the platform
Resizing YouTube videos for IGTV
Although IGTV isn’t as new as carousels and guides, still a lot of brands hesitate to use it even while creating videos on platforms like Facebook or YouTube. Creating an IGTV friendly video becomes quite simple with editing softwares. YouTube video caption can also be used as the IGTV caption and can be uploaded from your pc. Instagram’s algorithm surfaces IGTV videos and the users are hungry for such content.
Screenshot Best Tweets
Never forget to take a screenshot of your best tweets. If you are not yet on Twitter, then there are design templates that help you create quote graphics that look like tweets, saving you from sending an actual tweet. Quote shared as a screenshot of tweet performs better than sharing the same quote in a different style. People like to add some photo in the background to fancy it up.
You can also use short video clips to promote the entire video that you have uploaded on IGTV or YouTube. This will help you to get more than one Instagram post from one video.
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Highlight stories with the best content
Share your Instagram feed to your Stories. Users who watch stories more often than the feed can get to your post through them. The stories then can be saved as a highlight on your profile.
Repurposing content can give your profile an excellent boost with minimal effort. It is worth experimenting with as it can drive people to your profile and you can make the most out of it.